the evolution of net positive strategies: launching an upgraded vision and roadmap for a global net...
TRANSCRIPT
M: Sally UrenForum for the Future@sallyuren
John PfluegerDell@JCPAtDell
Roman SmithAT&T@texasRoman
Josh PriggeFetzer Vineyards@JoshPrigge
Dan LockeKimberly Clark
The Evolution of Net Positive Strategies: Launching an Upgraded Vision and Roadmap for a Global Net Positive Movement
#SB16SD #ActivatingPurpose
Greg Norris SHINE
David KorngoldBSR@BSRnews
What we would like to do today• Raise awareness of the Net Positive
Project• Help you think through making your
own Net Positive commitments• Help build a movement
David Korngold, BSRGreg Norris, SHINE
The Net Positive Project: VisionWe want…• A net positive economy where
companies drive financial success and create positive impacts by putting back more into society, the environment, and the global economy than they take out.
• The Net Positive Project to deliver guidance and support to companies to reduce negative impacts and take a restorative, generative path.
• The net positive concept to become a credible, common way for companies to quantify, assess, communicate, and enhance their positive impacts on society and the environment.
The Net Positive Project: Year One Activities
Net Positive Principles
Case Study Methodology
Net Positive Methodology
Expand, refine, and align on net positive defining principles and a theory of change for net positive.
Build on existing work to advance a framework on how to scope, measure, and communicate net positive outcomes.
Advance a standardized approach for companies to develop case studies describing how products and services contribute to social and environmental progress
Dell and Net PositiveJohn Pflueger8 June 2016
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Guiding principles
Focus on customers
Our sustainability strategy must be intertwined with the business strategy. That’s what our customers want.
Innovate
Business as usual will not produce the results our customers want.
Scale
We must take advantage of our worldwide reach and view our activities with a global lens.
Transparency/Accountability
We will report on a regular basis openly and with clarity.
Collaborate
We cannot do this alone.
Leadership
We must become an advocate for social and environmental change.
The six principles that informed the creation of the2020 Legacy of Good Plan
Materiality informs our every decision
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Model Structure as of June 8th
Net Positive Maturity Model
The different ‘flavors’ ofNet Positive
Topics or areasfor progression
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Sample Topic Evidence
No measurement of positive outcomes
Anecdotal evidence or initial case
studies
Comprehensive company-wide studies
Thorough assessments,Third-party
review
We (hypothetical member company) have evidence to suggest that we have the potential to be Net Positive through our projects. Have a case study that suggests our products can do more good than harm. In the process of learning more about this. What we have today is a ‘hunch’. Right now have one tiny, tiny case study.
Mature Net Positive company
Thoroughness of assessments“Here’s all the data we’ve collected. Here’s the third-party assessment.”Outside entities would agree with you – evidence bar is way higher for a “Net Positive Claimant”
Net Positive aspirant++We believe we’re Net Positive, but we can’t prove it to you. We’re in the process of doing what we have to do in order to convince you that you agree with us.
Net Positive aspirantAspirants probably cannot measure or demonstrate across all aspects of the business, but they, at least, have a commitment to build that capability
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Some of where we might be headed…
Topic or Area
Net Positive under investigation
Initial work on Net Positive
Implementation of Net Positive work
Mature Net Positive approach
to topic
Description
suggests little to no activity in area
suggests initial investigation into NP with respect to
typical CSR activities
suggests operationalization
of Net Positive
suggests NP implemented and
now into execution
Activities
…
…
…
…
Value to business /
justification of effort
…
…
…
…
Potential NPP
deliverables for
assistance or guidance
…
…
…
…
Your contribution here
Roman Smith, AT&T
Enable Carbon Savings 10x the Footprint of our own Operations by 2025
Josh Prigge, Fetzer Vineyards
Pioneers in Sustainability
SUSTAINABLE DEVELOPMENT is about minimizing the negative impacts of doing business…
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1980’s
1990’s
2000’s
Corporate Philanthropy
Corporate foundations aim to attach company brand to
“good works” in the community.
Corporate Social Responsibility
Corporations bring “good works” initiatives in-house to increase PR & employee loyalty.
Introduction of “triple bottom line” terminology to account for measurement of financial, social
and environmental returns on corporate investments.
Corporate Sustainable
Development“Do good” mentality gives way to the concept that efficient use of natural
resources and employee wellness can provide a
competitive advantage.
2016+
Corporate Regenerative Development
The belief that a shift is needed from minimizing negative impacts
to creating positive impacts. Regenerative development allows human systems to be a source of
social and ecological health.REGENERATIVE DEVELOPMENT is about eliminating the negative impacts of doing business, and maximizing
positive impacts.
Moving Beyond SustainabilityDoing less bad is not going to be enough to solve our many global issues. A shift is needed from merely reducing negative impacts, to completely eliminating negative
impacts and actively creating positive impacts.
B Corp Certification – Using the power of business for good.• As a certified B Corp, Fetzer Vineyards has joined a growing community
and a new sector of the economy that harnesses the power of private enterprise to create public benefit.
Net Positive 2030 – Creating a net positive corporate footprint.• By 2030, Fetzer Vineyards plans to be creating more positive impacts in
the world than negative impacts. Joined the Net Positive Coalition in 2015 to help build the vision and roadmap for the Net Positive movement.
Dan Locke, Kimberly Clark
23Sustainable Brands 2016
• Material focus areas:- Reducing pressure on precious natural resources with the development of sustainable alternatives- Extend our zero waste mindset to all solid wastes and deliver innovation that helps keep product and packaging
material out of landfills- Investing in innovative social programs so that 25 million people who lack the basic essentials in life – sanitation,
health, wellbeing – get the help they need
24Sustainability 2022 |
Why is Net Positive Important to Kimberly-Clark?
Forests & Fiber Waste & Recycling
Leverage restoration and
reforestation initiatives as a mechanism to
offset the carbon footprint, to
enable a “net positive” climate
contribution
Identify and deploy innovative solutions to help divert products and packaging materials from
landfill to higher value applications
Social
Commitment to creating shared
value in the communities in
which we operate by elevating access
to sanitation, hygiene and water
(WASH)
Over to you!
Wrap up
www.forumforthefuture.orgCompany No. 2959712 Charity No. 1040519
www.forumforthefuture.orgCompany No. 2959712 Charity No. 1040519
Dr Sally UrenCEO
Email: [email protected]
Skype: forumsallyuren
Twitter: @sallyuren
THANK YOU!
#SB16SD #ActivatingPurpose
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