theFaceofFashion

ArtDirectionvs

DigitalDirection

theFaceofFashionArt

DirectionvDigitalDirections

Hello. My name is Kathryn Ciara Easthope & i am currently in my 3rd year at the Liverpool School of

Art & Design studying Graphic Arts. The area od work i am most passionate about is

fashion photogaphy and lyout design for fashion editorial. With this as my main area of interest, for my final major research project for my degree I am

creating a publication, exploring the different aspects of

tradionally art directed fashion photography vs the more recent development of creating the scene on a

purely digital basis, which, for the sake of my publication i will be terming

“digial direction”

As a stylist/ make up artist who has worked / works with fashion imagery, i was hoping you may find the

time to look through these images &answer a few short questions related to art

direction vs digital direction found on the last page

If you are able to contribute to my research, your work will be credited in my dissertation and any

information you give will be quoted to you.

thank you in advance for taking the time to read this document, and i really hope you find the topic of

interest enough to respond

Yours Kathryn Ciara Easthope

1. As make up artists/stylists you make sure these photographs look as beautiful as intended and bring the concept to life. with people faking art direction as extreme as this do you feel your work is undermined?

2. If you have ever worked on both a traditionally art directed shoot and a shoot for digital direction which makes for the most exciting experience?, which do you get more excited about, putting all the work in and seeing the image “live” in front of the camera, or the anticipation of seeing what it will look like when digitally directed?

3. From your own experience, both personally and in your work environment, do they think more people are choosing digital? if so why do you think this is? time/money/effort etc

4. From a stylistic point of view what method of direction makes for the more iconic image?

5. Do you think the viewing public truly appreciate the work that goes in to a fully art directed shoot with all the digital imagery out there, do you think people are desensitized to the fantasy of fashion photography assuming anything spectacular must be “photoshopped”?

theFaceofFashionArt

DirectionvDigitalDirections

thank you