The Facebook Formula

Secrets for taking your funeral businessviral on Facebook

Zachary GarbowCo-founder, Funeral Innovations

http://facebook.com/funeralinnovations

facebook.com/funeralinnovations

Free Stuff!!!

Boulder, CO

100+ United States Patents

Web Solutions to Grow Your Funeral Home

new! FI Copilots

EvolveYourMarketing

600 million

700 million

900 million

1 Billion

Viral sales & education

Getting Comfortable

with Facebook Pages

Admin Roles

Becoming a Fan (from Facebook)

Viral Distribution

?

Answer = EdgeRank

1. EdgeRank - Affinity

Enhance Your Engagement

2. EdgeRank - Weight

Find Balance

Your Busines

s

Your Industry

Your Fans

Rule of Thirds

3. EdgeRank – Time Decay

Time

Rece

ncy

Sco

re

Post Often

Funeral FacebookCase Studies

7 Step End-to-End Strategy

www.pagemodo.com/welcome/cover-photos

1. Create a Beautiful Cover Photo

2. Invite Friends & Family

3. Engage

4. Sponsored Stories & Ads

5. Preplanning & Marketing

6. Analyze YourResults

Facebook Insights

Facebook Power Rankings

FREE! http://funeralinnovations.com/power-rankings/

7. Repeat!

1.Why Facebook?

2.How Facebook Pages Work

3.EdgeRank Formula

4.Maximize EdgeRank

5.Case Studies

6.7-Step Strategy

7.New Graph Search

Let’s talk!

zack@funeralinnovations.com

http://facebook.com/funeralinnovations

http://funeralinnovations.com/social

Questions & Answers