the facebook-only problem
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Read the story and watch the clips here: https://medium.com/@Jalgo/fac7e6b1242fTRANSCRIPT
#bbdoconnect
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The Facebook-only problem.
How many of your fans do you think you reach with an organic post?
+20% 15% 6% 2% 0%
edge ranking
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“There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best
photo of his homemade cupcakes and what we have come to realize is people care about those things more than sushi porn.”
Brandon McCormick, Facebook representative
Nothing happened. We repeat: nothing happened.
App installs in first week following breakup letter:
[app installs from all 2013 paid Facebook ad campaigns combined] x 1.75
Email opening rate after EAT24 closed their Facebook page:
[opening rate when EAT24 had their page: 20%] x 2
Since we deleted our Facebook, we’ve seen a huge increase in open rate, more replies, and more sign ups. Breaking up with Facebook
was the best marketing move we made all year.
EAT24
“Unbundling The Big Blue App”
Great content, strong stories Personalized offer Available when you are
24/7
Great content, strong stories
Personalized offer
#me
Available when you are
24/7
Lots of broadcasts move to the internet.
This is a TVThis is a TV This is a TVThis is a TV This is a TV
"For us, our active online fan base is an increasingly challenging demographic to reach with traditional means,"
Sabrina Caluori, HBO's vice-president of social media and marketing
HBO’s Youtube strategy
The biggest TV-star in the world
80% of the Belgian online population watches online video.
VINK - Dentsu Aegis Network
If broadcasts move to online, so will advertising.
And why are we still using a marketing plan that focuses on a particular product or audience at a certain time?
Consumers are driven by their needs and requirements as they arise and they expect to be able to access content that satisfies them immediately.
James McDavid, Luca S. Paderni and Emily Kwan – Forrester
Let go of your campaign mindset.
Forrester
Advertising should be relevant, bring ideas that can change our lives for better. If not, we will keep skipping them.
Skip Ad Project - http://www.skipad.co
An audience in control basically obliterates push advertising.
Extend broadcast ideas into social media.
#lowesfixinsix
#lowesfixinsix
Instead of forcing people to view an ad, we gave them something they wanted. And they rewarded us by sharing the Vine videos across Twitter,
Facebook, and of course, Vine itself.
Wake up to the potential of video assets beyond TV.
Whatever the pipeline, you need to give people a reason to watch.
Do you still remember your brand’s publicity from 13 years ago?
If you listen to music, where do you hear it? You’re going to go to Youtube.
50 Cent, American rapper, entrepreneur, investor and actor.
Turning data into profit: the golden rules for every forward-thinking CMO.
19Sep
Thank you!
Location by Ricardo Moreira from The Noun Project
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