the fastest way to 1,000 facebook fans
DESCRIPTION
You set up your Facebook Page and now what? Now you need to get people to actually 'like' your page. Join this Heyo exclusive Webinar, and CEO Nathan Latka will reveal insights on how to quickly get 1,000 Facebook fans. After watching this webinar, you will have the following strategies at your finger tips; - 3 status updates to drive more engagement on your page - Facebook's secret portal that allows you to search and identify customers excited and eager to buy your products - Entice visitors to 'like' your page by offering a reward or prize - The smart way to run a Facebook contestTRANSCRIPT
heyo.com
The Fastest Way to1,000 Facebook Fans
Marketing wisdom from Heyo CEO, Nathan Latka
Engage fans through provocative content
Facebook’s new ‘Graph Search’ feature
Run a Successful Contest within Facebook
Set-up a Fan Gate to incentivize likes
blog.heyo.com
1. Proven Content
Engage with your fans through provocative content
- Short, closed-response questions- Respond to every comment with user tagged- Keep the conversation rolling for return traffic
- Pictures & Videos - Yes or no/True or false - Have fun! The human element trumps all
HOW?
WHY?
BEST PRACTICES
- Transparency- Word-of-mouth marketing- Natural news feed growth (EdgeRank)
- Click “Facebook Marketing” on the right
- Get our 8 Part Marketing Course
(no charge)
- Get 27 Status Updates Sure To Drive Engagement
Go to blog.heyo.com
fb.com/heyo
2. Search
Use Facebook’s New ‘Graph Search’ Feature
GRAPH SEARCH FOCUS
3 PILLARS OF FACEBOOK
- People - “people who like tennis and live nearby”
- Photos - “photos of my friends taken in NY” - Places - “restaurants in NY liked by Chefs”- Interests - “languages my friends speak”
- News Feed - Timeline- Graph Search
- Update your about section (meta data)- Update your location- Update your hours and grow engagement
HOW?
“Good” defined through EdgeRank and Social Graph
- Do you understand Edgerank?
- In short: Likes, shares, comment, engagement to widen net of customers
#HeyoWebinar
3. Fan Gate to Drive Likes
- Tweet to us @heyo using #heyowebinar
- Tell us on a scale of 0-10 (10 being best) what you think of this content?
- If we do this, I’ll spend time sharing like gate strategies!
Go to Twitter
Set-up a Fan Gate to incentivize likes
- Intriguing or mysterious content- Provide a ‘sneak peak’ - Guide them to like button with graphics
- Promo Code or Discount - E-Book or Whitepaper download- Have fun! The human element trumps all
HOW?
WHY?
BEST PRACTICES
- Barter – Content for a like- Word-of-mouth marketing- Qualify your fans as leads
heyo.com
4. Facebook Contests That Work
Run a Successful Contest within Facebook
- Familiarize with FB Promotion Guidelines- Keep sign-up barriers low (easy entry)- Pick a relevant prize
- Consider Facebook Advertisements- Use a 3rd party application (Heyo)
HOW?
WHY?
BEST PRACTICES
- Capture new leads- Reward loyal fans - Engage with future customers
Engage fans through provocative content
Facebook’s new ‘Graph Search’ feature
Run a Successful Contest within Facebook
Set-up a Fan Gate to incentivize likes