the fbhs advantage & strong housing driving outperformance

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THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE Investor Presentation April 2021

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Page 1: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

THE FBHS ADVANTAGE & STRONG HOUSING

DRIVING OUTPERFORMANCE

Investor Presentation April 2021

Page 2: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Learn About the Opportunities

Our Commitment to ESG

FBHS Overview

The FBHS Advantage

The Housing Market

Financial Outperformance and Outlook

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This presentation contains forward-looking statements and uses Non-GAAP information. For more, please read our Disclaimer Message at the end of this presentation.

Page 3: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Elevating our Focus on ESG to Drive Long-term Shareholder Value

Environmental● Suite of eco-friendly plumbing,

doors, and decking products contribute to efforts in water and forest conservation

● Transitioned to a more robust Environmental, Health & Safety web platform to improve data collection and decision making

● Evaluating the TCFD framework and developing a carbon mitigation strategy and goals

View our ESG Report:www.fbhs.com/

global-citizenship/esg

Social● Laser-focused on worker safety,

especially during pandemic; FBHS OSHA recordable incident and lost-time rates are better than benchmarks

● Commitment to be a leader in social change, including unconscious bias training for employees, employee resource groups, joining the CEO Action for Diversity & Inclusion and the Kellogg Foundation Expanding Equity Program

Governance● Broadened ESG oversight

through the Nominating, Environmental, Social & Governance Committee of the Board of Directors

● Adopted aspects of GRI and SASB as key guideposts to frame ESG initiatives and strategic plan

● Board member refreshment increased diversity and independent oversight

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Page 4: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Fulfilling the Dreams of HomeFortune Brands (NYSE: FBHS) is a home and security products company built on industry-leading brands and innovative products for kitchens, bathrooms, entryways and outdoor living spaces.

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Products that are made from recycled materials

Products that conserve energy

Products that protect people

Products that support the critical home industry

#1 Market share

in N.A. cabinets

#1 Fiberglass & storm door

system brands

#1 North American padlocks brand

Leadingcap. composite

& PVC eco-decking &

railing brand

Products that save water

#1 North American

consumer faucet brand

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Page 5: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Company Overview

Attractive, consumer-driven categories with leading brands and strong channel positions

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51%

27%

22%

PlumbingCabinetsOutdoors & Security

FBHS Net Profit Source% Of Total FBHS as of YE 2020

Plumbing $2.2BCabinets $2.5BOutdoors & Security $1.4B

FY20 Sales

Business Mix by Channel*

Business Mix by End Market*

U.S. Home Centers 30%Wholesale 25%Dealer & Specialty Retail 19%Other Retail 6%Builder Direct 4%International 16%

Repair & Remodel 50%SF New Construction 23%Multi-Family & Commercial 10%International 16%

Within our Key N.A. Residential Market*

Repair & Remodel 65%New Construction 35%

*Company data for the year ended December 31, 2020.

$6.1BNet Sales YE 2020

Net Profit represents segment operating income before charges and gains, excluding Corporate G&A expense.

Page 6: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Increasing Shareholder Value: Leveraging the FBHS Advantage to drive outsized opportunities in a strong housing market

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Growth Above Market

Margin Improvement

Lower Organic

Volatility

Increasing Shareholder Value

Driving Outperformance

Page 7: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

=

7

The FBHS AdvantageThe

FBHS Advantage + Strong

Housing Market

Page 8: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

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The FBHS Advantage:It's What Sets Us Apart –Outperforming in All Cycles

The FBHS

Advantage

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Page 9: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Deploying the FBHS Advantage Across the Organization to Drive Revenue & Profit Growth● Strong foundation of consumer-driven categories,

industry-leading brands and strong channel positions

● Leveraging core capabilities / centers of excellence. Examples include:

– Business simplification

– Category management– E-commerce / digital enablement

– Supply chain & next-gen sourcing

● Prioritizing investments to the most attractive opportunities

● Leveraging synergies across brands from channel and distribution expertise and broad market insight

● Re-basing cost platforms with more efficient SG&A

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Page 10: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

The FBHS Advantage in Action

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Acquired Fiberon and leveraged Therma-Tru's strong wholesale distribution network to grow Fiberon brand awareness and customer reach.

Recent acquisition of LARSON to benefit from synergies as being part of larger Outdoors & Security business.

Brand Building and Channel / Distribution Synergies

FBHS' advantaged portfolio approach allows for synergies created within our operating companies. Operating Councils across brands share best practices and common core capabilities to create fuel for growth and enhance margins – a significant investment made and a multiplying effect on returns.

Leveraging Cross-Company Experience

Global and indirect sourcing, freight and other common core competencies are centrally developed and leveraged at FBHS to get advantaged cost efficiencies for our leading brands.

Global Supply Chain Synergies

Page 11: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

The FBHS Advantage Drives Outperformance and Increases Shareholder Value Creation

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● Fuel high-potential growth engines and innovation

● Build on sustainable competitive advantages

Growth Above Market

Margin Improvement

Lower Organic Volatility

● Maintain healthy core business

● Take proactive steps to maximize agility and flexibility in a dynamic market

● Be prepared to respond quickly for upside and downside scenarios

● Drive excellence in FBHS Advantage capabilities to unlock fuel and margin

● Ensure lean and continuous improvement culture

Page 12: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Prioritize investment to best projects

Significant free cash flow generation creates consistent fuel for growth

Return cash to shareholders

4

Deploy Capital

Lean operating model

FBHS Advantage capabilities

• Business simplification

• Category management

• E-commerce & digital

• Supply chain & sourcing

2

Fuel

Deploying the FBHS Advantage: Execute to Drive Outperformance

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Strong brands

Leading markets (U.S., China)

New product vitality

Advantaged routes to markets

1

Grow

Culture of performance, safety & continuous improvement

Empowered, diverse & inclusive teams

Leadership in ESG

3

Execute

Page 13: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Housing is a Great

Place to Be

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Strong HousingMarket

Page 14: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Multi-Year Opportunity to Address Significant Shortage in Housing SupplyOur key U.S. housing market has been fundamentally underbuilt over the last decade

Yearly & Cumulative Over/(Under)-Build (In Millions)

-0.6

0.61.0

2003 2004

-3.2

0.30.7

2005 2007

1.3

-0.3

-3.2

0.80.7

2006 20182008

1.0

2009 2010 20142011

0.90.4

-0.5

20162012

-0.6-0.4

0.1

2013

0.4

-0.7-1.4

2015

0.1

-2.0

-0.1

-2.5

2017

-0.3

-2.9

2019

-3.1

2020 2021F

-0.6

0.9

-0.6

0.1 0.0

-0.5-0.8

-0.7 -0.4 -0.1

Cumulative Over/(Under)-Build

Yearly Over/(Under)-Build

2003

0.7

20062005

0.7

2004 2007 2008 20102009 2011 2012 2013 2014 20162015

1.3

0.7

1.6

2018 2019 2020

2.2

2021F

2.4

1.0

1.71.5

1.1 1.21.6

1.31.7 1.7 1.8 1.7 1.7

2017

Housing Demand (In Millions)

Note: Housing demand equals the sum of HH formations, net depletions, natural vacancies and second homes

14Source: U.S. Census, HUD, FBHS Analysis

Page 15: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Attractive Fundamentals Drive Housing Market that is Strong Now and Into the Future

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Favorable Demographics for Housing Formation

Underlying Strong Fundamentals Support Housing & R&R Growth

Affordability & Financing Support Housing Market Growth

Page 16: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Favorable Demographics for Housing Formation

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Millennials: Age 25-35 Population (In Millions)

26.3 26.526.8

27.528.0

28.428.8 29.0 29.1

24

25

26

27

28

29

30

20182017 2019 2020 2023 20242021 2022 2025

Source: US Census Population Projections

Prime age for first home purchase

● Higher demand for aging-in-place products

● COVID-19 driving demand for independent living

Baby Boomers: Age 60-80 Population (In Millions)

59.861.7

63.565.4

67.168.8 70.2 71.4 72.6

50

55

60

65

70

75

20242017 2018 20232019 202220212020 2025

Living independently longer

● Higher demand for entry-level and first step-up single-family homes

● Continued migration to ex-burbs and suburbs

● Demand for smart home technology

Page 17: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Affordability & Financing Support Housing Market Growth

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Low RelativeInterest RatesFED expected to keep fed fund rates near zero through 2022

High Levels of Home EquityAmericans sitting on record $7T+ of untapped home equity

Healthy Consumer Balance SheetsConsumer balance sheets up $2T during COVID-19

Source: Federal Reserve, Black Knight, J.P. Morgan

Page 18: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Underlying Strong Fundamentals Support R&R Spend

Aging housing stock

High home equity and homeprice appreciation

Tight housing supply

Prioritization of home functionality

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New Construction

R&R65%

Two-thirds of our North American residential sales are tied to the stable and growing R&R market

35%FBHS benefits from R&R stability while capturing upside from new construction activity

Stability + Growth

Page 19: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

0%

5%

10%

15%

Families Consistently Spend on R&R through a Variety of Cycles

19Source: HIRI, U.S. Census, FBHS analysis.*Market growth expectations reflect our best estimates of end-market growth for our products and services, weighted based on our exposure.

Historical R&R Growth* (Average of HIRI Home Improvement & Retail Sales of Building Materials)

'11 '14 '15 '16 '17 '18 '19'13'12 '20 '21-23F

Re-value of home driving growth above historical average of 4-6%

FBHS market forecast:5.5% to 7.5% CAGR

Page 20: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Existing Housing Market & Home Investment Trends Have Accelerated and Sustained During COVID-19

20Source: The Farmsworth Group, Harvard Joint Center, Census, John Burns

61%70% 70% 65% 66%

40%

50%

60%

70%

Jul ’20Mar ’20 Mar ‘21May ’20 Sep ’20

Over 90% of homeowners say “the quality and comfort of my home is AS or MOREIMPORTANT to me now compared to before COVID”

DIY Activity Remains Strong(% of Homeowners Starting Projects)

Consumer R&R Priorities

1. Kitchen

2. Backyard

3. Bathroom

4. Flooring

5. Decor (paint, furniture)

Page 21: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

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Financial Outperformance and Outlook

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Page 22: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

$777

$855 $868$920

$1,018

0

200

400

600

800

1,000

1,20031%Five-Year Growth

2016 2017 2018 2019

Value Continues to Be Created for Stakeholders

Total Net Sales$6.1B

22%

Operating Income$857M

34%

Earnings Per Share$4.19

52%EBITDA

(In Millions) 22

2020

Five-Year Growth

Note: EBITDA, Operating Income and EPS are on a before charges / gains basis

Page 23: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Driving Outperformance in a Variety of Macro Environments in 2020

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Financial Performance Comparison

FY 2020 vs. PY

Net Sales EBITDA EPS

FBHS 6% 11% 29%

Peer Average(1) (~0%) 7% (-12%)

Outperformance +600 BPS +400 BPS +4100 BPS(1) Peers not reporting on calendar fiscal cycles were adjusted to match comparable calendar periods. EPS is GAAP EPS. Source: IHS Markit

Total Shareholder Return (2020)

FBHS

33%Peer Avg.

21%S&P 500

18%

Peer A 45%Peer B 35%Peer C 27%Peer D 26%Peer E 25%Peer F 21%Peer G 18%

Peer H 18%Peer I 17%Peer J 17%Peer K 16%Peer L 14%Peer M 12%Peer N 10%

Peer O 4%Peer P 4%Peer Q 3%Peer R -5%Peer S -9%Peer T -9%

Peer set includes Allegion, AO Smith, Ball, BorgWarner, Dover, Ingersoll-Rand, JELD-WEN, Leggett & Platt, Lennox, Masco, Mohawk, Newell Brands, Owens Corning, Parker Hannifin, Pentair, RPM, Sherwin-Williams, Snap-On, Stanley Black-Decker, Whirlpool; Total shareholder return peer average is weighted by market capitalization

Page 24: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

We anticipate Strong End Markets for our Products and Services, Especially in the U.S.

● Expecting +6% to +8% CAGRGlobal Market Outlook

2021 to 2023 Market Growth Expectations*

*Market growth expectations reflect our best estimates of end-market growth for our products and services, weighted based on our exposure. The percentages above reflect 3-year CAGR off 2020 market performance.

● Expecting +6.5% to +8.5% CAGR● U.S. Repair and Remodel (R&R): +5.5% to +7.5%● U.S. New Construction: +8% to +11%

U.S. Market Outlook

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Page 25: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

After Strong Execution in 2020, Expecting Leading Growth and Profitability in a Strong Housing Market

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Global Plumbing

Group

Cabinets

Outdoors & Security

FBHS

1 LARSON sales not included in 2020 sales figures2020-2023 net sales growth ranges reflect estimated compound annual growth rates (CAGR) from 2020-2023 based off 2020 performance.

Net Sales: +5.7%1

OI Margin: 14.1%

Net Sales: +8% to +11%OI Margin: 16% to 17%

Net Sales: +8.6%

OI Margin: 22.2%

Net Sales: +7% to +9%OI Margin:

22%+

Net Sales: +3.4%

OI Margin: 10.4%

Net Sales: +6.5% to +9.5%

OI Margin: 14%

Net Sales:+5.2%1

OI Margin:14.5%

Net Sales: +14% to +17%

OI Margin: 17% to 19%

2020 2020-2023 CAGR

Based on 3-Year Market Growth CAGR:

● Global Market: +6% to +8%

● U.S. Market: +6.5% to +8.5%, of which:

– U.S. Repair and Remodel: +5.5% to +7.5%

– U.S. New Construction: +8% to +11%

Based on Market Assumptions:

Page 26: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Fortress Balance Sheet Driving Value for Stakeholders

Long History of Dividend Growth

Strong Free Cash

Flow Generation

Accretive & Strategic Share

Repurchases

No Near-Term Debt

Maturities

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Almost $6 Billion Deployed since 2012

Page 27: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Potential to deploy $3B-$5B+ of capital through 2023 to drive further value creation –almost equaling the amount deployed since the 2011 spin

($ in Millions)

Potential Capital Allocation

Acquisitions & Share Repurchases $2,500 - 4,700

Dividends ~500

Total $3,000 - 5,200

Net Debt to EBITDA 2.0x to 2.5x

Capital Deployment2012 to 20201

Deployment Potential2021 to 20231,2

1 EBITDA is before charges / gains on a continuing operations basis. Potential deployment includes $255 million of share repurchases2 M&A debt capacity assumes target acquired at 10x EV/EBITDA multiple and levered at 2.5x3 Net Debt to EBITDA as of year-end 2020

Significant Capital Deployment Over Next Three Years Drives Growth and Outperformance

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Cash Available to Drive Incremental Value

Source:

Cash $2,200 - 2,500

Added Debt 800 - 2,700

Total $3,000 - 5,200

Capital Allocation

Acquisitions $2,810

Share Repurchases 2,174

Dividends 797

Total $5,781

Net Debt to EBITDA3 2.1x

Cash Deployed

Source:

Cash $3,924

Added Debt 1,857

Total $5,781

($ in Millions)

Page 28: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Our Opportunities Have Never Been Greater

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Brand Expansion Opportunities● New core businesses● Adjacent categories● E-commerce● Cross-branding● China growth

Leading Home Innovation & Trends● Connected products● Digitization of water● Material-conversion / Outdoor living● Home investment trends

External Growth● Generate & strategically deploy capital● M&A and partnerships

1

2

3

Page 29: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Environment, Social & Governance (ESG) Matters Permeate our Business● ESG principals are foundational to FBHS being

a profitable company, respected employer and responsible corporate citizen.

● Our ESG Report provides a resource to address questions related to specific ESG metrics and initiatives we believe are meaningful to our business, including:

– Safety Targets and Safety Programs

– Employee Health & Wellness Benefits

– Diversity, Equity & Inclusion and Development

– Energy and Water Usage

– Waste and Recycling

– Manufacturing Responsible Products

– Environmentally-Friendly Innovations

– Ethical Standards for Employees & Partners

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View our ESG Report at:

www.fbhs.com/global-citizenship/esg

Page 30: THE FBHS ADVANTAGE & STRONG HOUSING DRIVING OUTPERFORMANCE

Disclaimer

Notice on Forward-Looking Statements

This presentation contains certain "forward-looking statements" regarding business strategies, market potential, future financial performance and other matters, including all statements with respect to "next phase," "plan," "plan to win," "continued performance," "what we see," "expected growth," "outlook," "future," "target," "potential" and "guidance" and statements with words such as "will," "believe," "capability," "should," "could," "expect," "estimates" or "projected" or the letter "E". Where, in any forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is based on the current plans and expectations at the time of this presentation. Our views about future performance involve risks and uncertainties that are difficult to predict and, accordingly, our actual results may differ materially from the results discussed in our forward-looking statements.

Although we believe that these statements are based on reasonable assumptions, they are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those indicated in such statements, including but not limited to changes in the housing market and North American economies, levels of new home construction and repair and remodel, our ability to maintain our competitive positions in our industry, risks associated with acquisitions and other strategic initiatives and investments, access to and availability of labor and raw materials, risks associated with doing business globally, our ability to successfully innovate and other risks described in our Annual Report on Form 10-K as filed with the Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise any forward-looking statements to reflect changed assumptions, the occurrence of anticipated or unanticipated events, new information or changes to future results over time or otherwise.

Use of Non-GAAP Financial Information

This presentation may include financial measures, including EBITDA before charges/gains, operating income before charges/gains, free cash flow, operating margin before charges/gains, and diluted EPS before charges/gains that are derived based on methodologies other than in accordance with U.S. generally accepted accounting principles (GAAP). We offer these measures to assist investors in assessing our financial performance and liquidity under GAAP, but investors should not rely on these measures as a substitute for any GAAP measure, including net income or operating income. In addition, these measures may be inconsistent with similarly titled measures presented by other companies. All financial information presented herein is unaudited. All data in this report is from continuing operations. For more information, including reconciliations of these non-GAAP financial measures to the most comparable GAAP measures, please visit the "Investor Center" section of the Company's website at www.FBHS.com.

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