the five fears of social media, a spooky presentation
TRANSCRIPT
The Five Levels of Social Media Fear
A spooky presentation by @psigrist of 33 Digital
The Five Levels of Social Media Fear
He who has overcome his fears will truly be free.
Aristotle
Cowards die many times before their deaths The valiant never taste of death but once
William Shakespeare
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If the diver always thought of the shark, he would never lay hands on the pearl
Sa’di
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The five fundamental fears: - Extinction - Mutilation - Loss of autonomy - Separation - Ego-death
Karl Albrecht Ph.D.
http://www.psychologytoday.com/blog/brainsnacks/201203/the-only-five-basic-fears-we-all-live
Extinction
Hashtag Hell #
FAIL
Nestle Eurostar The Gap Starbucks British Airways HMV Tesco
Never lock yourself in
http://it.wikipedia.org/wiki/File:The_Shining.jpg
Loss of autonomy
http://www.horror-movies.ca/21-best-horror-movies/2/
Separation
http://www.flickr.com/photos/pinksherbet/206812690/sizes/l/in/set-72157610551917961/
They still love you !"
Is this what we mean by cool?
http://www.theguardian.com/tv-and-radio/2011/jun/19/pass-notes-the-fonz
Ego-death
http://www.channel4.com/play-win/shameless/shameless-quiz/
Developing a confident culture
So you want to work in marketing?
http://viewerscommentary.com/2012/05/12/mothers-day-review-aliens-special-edition/
LESSONS Structure yourself for social Risk some pain Alliances over autonomy Focus on your business Have a culture of confidence
I'm not afraid of death; I just don't want to be there when it happens.
Woody Allen
“ I'm not afraid of death; I just don't want to be there when it happens.
Woody Allen
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