THE FORD COMPANYPrepared for: client

Faculty

Prepaired by Team #: names

EXECUTIVE SU

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ARYPlain text 12 pt fontFull justify

Refer to page 13 of the communications quick guide available on the class forum

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TABLE OF CO

NTEN

TSIntroduction

Industry Overview

Main Competitors

Porter’s Five Forces

PEST-D Analysis

Industry Statistics

Company Analysis

SWOT Analysis

Current Ratios

Recommendations

REC 1: Decrease Music Section, Add a Textbook Section

REC 2: Restructure Marketing Strategy

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8-12

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REC 3: Offer Monthly Plan for Nook 24-27

Conclusion 28

References 29-30

Appendices 31

APPX A: Comparing Current Ratios 32

APPX B: Explanations of Financial Impacts 33-35

APPX C: 5 Year Forecast 36-40

TABLE OF CO

NTEN

TSIntroduction……………………………………………………………………………1Industry Analysis……………………………………………….………………..2-7

External Environment…………………………………………………3Porter’s Five Forces…………………………………………………….4Key Industry Issues……………………………………………………..5Key Success Factors…………………………………………………….6Opportunities and Threats………………………………………….7Company Analysis…………………………………………………..…………

8-18Company Overview…………………………………………………….9Company Structure…………………………………………………..10Sales……………………….………………………………………………..11Organizational Structure…………………………………………..12Suppliers and Customers…………………………..……………..13Marketing Strategies………………………………………………..14Competitor Profile: Borders Group, Inc…………………….15Competitor Profile: Books-A-Million…………………………16Competitor Profile: Amazon.com, Inc……………………….17Market Share……………………………………………………………18Benchmarking……………………………………............…………..……

19-25Liquidity Ratios………………………………………………..….……20Profitability Ratios………………………………………..……..21-22Debt Ratios………………………………………………………….……23Strengths and Weaknesses………………………………..….….24SWOT Summary…………………………………………………….….25Recommendations…………………………………………………………..2

6-44Recommendations Overview……………………………….……27Print on Demand…………………………………………......….28-31Improve Customer Loyalty Program…….….……………32-35Expand Marketing With Text Message Alerts…….….36-39Expanding the Digital Bookstore…………………….….…40-43Conclusion……………………………………………………………………….

…..44Works Cited and Appendicies…………………………………………

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INTRO

DUCTIO

N12 pt font

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Introduction to the topic:

The purpose of the report

An overview of how you will go about presenting the material

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INDUSTRY ANALYSIS

Overview of the section about to cover12pt font

Intro to topic of the section. You may state your thesis for the section.Why you are covering it How you are covering it

Example:The auto industry is plagued by high executive pay, operations inefficiencies, high healthcare costs etc etc. Industry profit margins have declined steadily in the last 2 decades. In this section we analyze the auto industry by conducting a PEST analysis to identify the factors contributing to the auto industry’s decline and utilizing Porter’s Five Forces Model to understand the competitive nature of the industry. We conclude this section by summarizing the findings from our analysis and indicating the key success factors critical to the success of industry’s players.

INDU

STRY ANALYSIS

Fiscal Year 2005 Annual ReportQuarter Ended 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. TotalFiscal year 2003Revenue $7,746 $8,541 $7,835 $8,065 $32,187 Gross profit 6,402 6,404 6,561 6,761 26,128Net income 2,041 1,865 2,142 1,483 7,531Basic earnings per share 0.19 0.17 0.2 0.14 0.7Diluted earnings per share 0.19 0.17 0.2 0.14 0.69Fiscal year 2004Revenue $8,215 $10,153 $9,175 $9,292 $36,835 Gross profit 6,735 7,809 7,764 7,811 30,119Net income 2,614 1,549 1,315 2,690 8,168Basic earnings per share 0.24 0.14 0.12 0.25 0.76Diluted earnings per share 0.24 0.14 0.12 0.25 0.75Fiscal year 2005Revenue $9,189 $10,818 $9,620 $10,161 $39,788 Gross profit 7,720 8,896 8,221 8,751 33,588Net income 2,528 3,463 2,563 3,700 12,254Basic earnings per share 0.23 0.32 0.24 0.34 1.13Diluted earnings per share 0.23 0.32 0.23 0.34 1.12

(1) Includes charges totaling $750 million (pre-tax) related to the Fabrikam settlement and $1.15 billion in impairments of investments.

(2) Includes stock-based compensation charges totaling $2.2 billion for the employee stock option transfer program.

(3) Includes charges totaling $756 million (pre-tax) related to Contoso subsidiaries and other matters.

Market Risk

Fiscal Year 2004

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Narrative should be in 12 pt fontAdd narrative to summarize your interpretations of data and what you are concluding. The so what question.

INDU

STRY ANALYSIS

Market Distribution1st Year Sales Figures

Our perennial 3rd Quarter boost was larger than expected contributing to an exceptionally strong year. Distribution of sales across the geographic markets looks fairly steady.

Our new product line, released this year, is early in its adoption phase. We expect to see substantial revenue contribution from these products over the next two years.

Financial Summary

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INDU

STRY ANALYSIS

Market Share by Division

Product Division 2002 2003 2004 2005

Electronics 10.3 % 12.1% 13.2% 17.0%

Consumer Goods 1.3% 2.3% 2.2% 2.7%

Services 12.0% 11.0% 8.9% 9.2%

Widget Sales 78.0% 82.3% 82.5% 84.0%

Installations 5.3% 7.9% 12.2% 15.1%

(1) Percentages based on domestic comparison to competitors in directly related industries.

(2) Percentages based on standing at the end of each fiscal year.(3) Values provided by a third party agency.

Organizational Structure

Contoso

Product Development

Design Manufacturing Quality Assurance

Human Resources

Headquarters Subsidiaries

Finance

Business Process Model

SummaryOn the last page of each section include a summary of the main lessons learned. The lessons learned would carry over to other sections and be linked to your recommendations. This helps the flow of the argument throughout the report.

Summaries of industry analysis may include opportunities and threats.

Example:In summary, it is clear that environmental concerns and the fluctuating prices of oil have affected consumer demands for American cars and changed the focus of automakers on producing more fuel efficient cars. IT innovations present further opportunities to enhance consumer experiences and increase demand.

Operating

Supporting

Optimizing

Changing

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Section Summary

COMPANY ANALYSIS

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Overview of the section about to cover12pt font

Intro to topic of the section. You may state your thesis for the section.Why you are covering it How you are covering itLink the section to the previous section

Example:The previous section identified key success factors necessary for success in the auto industry today. In this section we analyze the Ford company in light of these factors. Our analysis will include a review of Ford’s current performance and plans. We conclude this section by identifying For’s main strengths and weaknesses. (you may list the strengths and weaknesses here too).

COM

PANY AN

ALYSISCompany background

Cost

Category 1 Category 2 Category 3 Category 40

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Oil

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level 2)

INDU

STRY ANALYSISSummary

Summarize the company analysis by highlighting the main strength and weaknesses. Particularly, the main weakness they are facing and must address. You may reiterate the main issues by presenting the SWOT summary.

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Summary of section

COM

PANY AN

ALYSIS

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S W

O T

Summary of SWOT

RECOMMENDATIONS

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Overview of the section about to cover12pt font

Link the analysis to the recommendation:Restate the main problems and opportunities identified through your analysis (and listed in the SWOT). State that you will provide a number of recommendations to address problems and opportunities.You may list your recommendations

Example:As identified in our analysis, the Ford company suffers from a number of problems and opportunities. We identify inefficiencies in operations and high executive pay to be the most significant of their problems. In the following section we provide two recommendations to address these problems. Our following section will illustrate that our recommendations will decrease operation costs by 20% and company moral. Each recommendations section will conclude with a detailed financial forecast to illustrate the impact of each recommendation.

Problem Recommendation

High Executive Pay Restructuring Reward System

Inefficient Operations Business Process Reengineering

RECOM

MEN

DATION

SRecommendation 1: Restructure Reward System

State the problemState the solution

Why

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RECOM

MEN

DATION

SRecommendation 1: Restructure Reward System

Summary

Reiterate the problem and solution. Also restate the financial impact.

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RECOM

MEN

DATION

SRecommendation 2: Business Process Reengineering

State the problemState the solution

Why

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RECOM

MEN

DATION

SRecommendation 2: Business Process (cont.) Reengineering

Summary

Reiterate the problem and solution. Also restate the financial impact.

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CON

CLUSIO

NRestate the purpose of the report.Restate the main findings of your analysis.Identify your recommendations and how they might impact the company.

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REFERENCES

Refer to communications quick guide

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APPENDICES

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