the formula for success in business and...
TRANSCRIPT
biotechnica.de
The Formula for Success in Business and Research
Europe’s No.1 Event for Biotechnology, Life Sciences and Lab Technology
N e w M a r k e t p l a c e s | N e w C u s t o m e r s | N e w N e t w o r k s
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THE FORMULA FOR SUCCESS MAIN DISPLAY CATEGORIES
Ladies and Gentlemen,
BIOTECHNICA is the only trade fair that covers the
complete value-adding chain in biotechnology –
from basic research to finished product. It’s an ap-
proach that really works – as BIOTECHNICA 2011
proved once again. An increase of 24 % in exhibitor
numbers and positive feedback from visitors are
clear indicators that we have found a successful
formula. And one that we have developed and
refined for 2013.
So you can look forward to new marketplaces,
new customers and new networks:
Our four marketplaces “BioServices”, “Innova-
tion in Food”, “Industrial Biotechnology” and –
new for 2013 – “Personalized Medicine”
New topic areas such as Bioeconomics, the
Healthcare Industry and Biomedical Engi-
neering
The first-ever BIOTECHNICA Partner Country,
Switzerland, boasting a presentation which gives
you a perfect opportunity to make new contacts
in one of the world’s leading biotech centres
Our many new marketing services, which will
help you to acquire high-quality customer leads
and provide targeted support for your own
sales and marketing activities with specific B2B
contact suggestions
Our high-profile events, such as the BIOTECHNICA
opening ceremony featuring the presentation
of the 10th EUROPEAN BIOTECHNICA AWARD,
and the BIOTECHNICA NIGHT, which is taking
place in the exhibition halls for the first time.
The show gives you a unique opportunity to grow
your business. So come and see for yourself the
exciting new work that is coming out of the indus-
try today – by joining the line-up of exhibitors at
BIOTECHNICA 2013!
The success story continues.
We look forward to seeing you there!
Jürgen Fürstenberg-Brock
BIOTECHNICA Director
BIOTECHNICA 2013 - The complete spectrum of biotechnology
The biotech process chain extends all the way from basic research to production processes and refining
to finished biotech products. These stages are supported throughout by service providers, laboratory
equipment and plant, and suppliers of analytical services and equipment. Together they help to integrate
the individual stages into the complete process chain.
As an exhibitor you can exhibit in one of the areas of specialization. Your customers will know where to
find you, and you can easily generate new business leads.
Biotech products and applications
Bio
tech
pro
cess
cha
in
Serv
ice
prov
ider
s
Product isolation(processing and refining)
e.g. separation of target components
removal of impurities
Biotechnological production(propagation of the biological system)
Reactors Agriculture
Biotechnological chemical change and
enzymatic processes
Research(basic scientific foundations)
Cell biology Molecular techniques
Genetic engineering Plants, animalsLa
bora
tory
equ
ipm
ent,
pro
duct
ion
plan
t
Ana
lyti
cs
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MARKETPLACES – CURRENT TRENDS AND EMERGING THEMES
You can find more information about this Marketplace at: www.biotechnica.de/en/bioservices
You can find more information about this Marketplace at:www.biotechnica.de/en/ innovationinfood
For details of your participation options, please contact Carola Triebsch: [email protected], Tel. +49 511 89-31139
For details of your participation options, please contact Heidi Rolack: [email protected], Tel. +49 511 89-32114
Following a successful launch last year, the Mar-
ketplace BioServices will focus entirely on contract
research, development and manufacturing on all
three days of the show. The outsourcing of R&D
and production functions is now standard practice
in the pharmaceutical and biotech industry. Here
you’ll find the right partner to move your business
forward.
The highlights:
Special exhibition with accompanying forum
Keynote addresses on all aspects of contract
manufacturing and research plus corporate
presentations
Rising quality expectations and the simultaneous
desire to maximize food availability are posing
new challenges for biotechnology. The Marketplace
Innovation in Food gives you the opportunity to
present new recipes for success.
Here you are invited to present your innovations,
concepts and initiatives for extracting, processing
and refining foodstuffs and raw materials (includ-
ing additives, enzymes, colouring agents, etc.).
And if you are developing new analytical methods
for safety assessment (allergenicity, genetic engi-
neering, provenance, etc.), as well as for freshness
and quality, then this is the right place to show-
case your work.
Take advantage of the concentrated presence
of industry decision-makers to generate new con-
All activities related to BioServices will take
place here at the Marketplace, directly among
the exhibitors.
Your target groups:
Project managers, R&D team leaders,
production managers and CEOs from the
biotech and pharma industry
Business developers and CEOs from contract
manufacturers (CMO) and contract research
firms (CRO)
tacts and map out a successful future for your
business.
The highlights:
Symposium “Innovation in Food”
Corporate presentations and guided tours for visitors
iFood Conference: 3-day international
conference organized by the German Institute for
Food Technology (DIL) on the theme “Processes
for preserving food”
Your target groups:
Food industry (senior executives and quality
managers)
University departments (bioprocess engineering,
food analytics and microbiology)
Supervisory authorities, contract laboratories
and research institutes
Exhibitions, forums, keynote addresses – the BIOTECHNICA Marketplaces bring together all the relevant
events, experts and decision-makers in one place and so create the perfect setting for your successful
presentation at the show.
MARKETPLACE BIOSERVICES – Contract Manufacturing & Research
MARKETPLACE INNOVATION IN FOOD – Sustainability & Analysis
NEW
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MARKETPLACES – CURRENT TRENDS AND EMERGING THEMES INNOVATION FORUM & PARTNER COUNTRY
You can find more information about this Marketplace at:www.biotechnica.de/en/ industrialbiotech
You can find more information about the INNOVATION FORUM at:www.biotechnica.de/en/ innovationforum
You can find more information about this Marketplace at: www.biotechnica.de/en/personalizedmedicine
For details of your participation options, please contact Janine Wendt:[email protected], Tel. +49 511 89-32179
For details of your participation options, please contact Yvonne Spannknebel:[email protected], Tel. +49 511 89-31349
For details of your participation options, please contact Susan Canisius:[email protected], Tel. +49 511 89-31152
As a key driver of the bioeconomy, industrial bio-
technology is finding more and more applications
across the industry spectrum. This is creating
a wealth of new business opportunities, which
BIOTECHNICA identifies and explores.
The Marketplace Industrial Biotechnology is a
showcase for new trends in the bioeconomy and
relevant players in industrial biotechnology. It’s
the ideal platform for presenting new process and
product innovations in biocatalysis, fermentation
technology and biorefinery design.
New ideas deserve a wide audience. The INNO-
VATION FORUM is the ideal platform for you to
present your company, your projects or pioneer-
ing developments. Because the Forum is directly
integrated into the exhibition space, you can be
sure of attracting the full attention of visiting
trade professionals. All you need is a 20-minute
Personalized medicine is the future. Because it
takes account of the biological diversity of pa-
tients, it is set to revolutionize healthcare provi-
sion at every stage.
To reflect this trend we are developing a new Mar-
ketplace called “Personalized Medicine”. This will
give the scientific community and industry a dedi-
cated platform for communication and business
development. The focus here is on key issues such as
theranostics, personalized medicine technologies,
The highlights:
Keynote addresses on the resource-efficient,
sustainable utilization of biogenic raw materials
Corporate presentations on the latest processes
in industrial biotechnology
Networking event to help you expand your
network of contacts in an informal setting
Your target groups:
R&D professionals working in industrial
biotechnology and allied areas of research
Innovators from the chemical, food, cosmetics,
paper and textile industries
Plant engineering specialists supplying
fermentation plant and biorefineries
time slot and your presentation. We’ll take care
of everything else – from preparation to technical
conference systems.
A word of advice: The demand for lecture slots is
high, so book early to avoid disappointment. Slots
are available from just $ 299.
biomarkers, biosensors and molecular diagnostics,
including coverage of medical imaging and IT.
The highlights:
Conference
Exhibition
Corporate presentations
Your target groups:
Pharma industry, diagnostics, medical technology
Medical imaging, IT
Scientists, R&D professionals
MARKETPLACE INDUSTRIAL BIOTECHNOLOGY – Sustainability & Bio-based Products INNOVATION FORUM – Corporate presentations
MARKETPLACE PERSONALIZED MEDICINE – Diagnostics & TherapyNEW
Switzerland is not just a global player in the
finance sector. It has become one of the world’s
leading centres for the biotech industry, and in
fact it now has the highest per capita density
of biotechnology companies of any country in
the world. Just two of the many good reasons
for putting Switzerland centre stage as the
official Partner Country for BIOTECHNICA 2013.
This partnership offers many benefits for ex-
hibitors, including contact with new trading
partners and valuable information about possi-
ble new investment locations. At the same time
many events associated with the biotechnology
market offer excellent opportunities for net-
working.
If you are a Swiss or Swiss-based exhibitor
yourself, we recommend that you opt for a lo-
cation in or near the Swiss Pavilion. You can
then benefit from the high visibility and appeal
BIOTECHNICA Partner Country: Switzerland
For details of your participation options, please contact Susan Canisius:[email protected], Tel. +49 511 89-31152
You can find more information about the Partner Country presentation at: www.biotechnica.de/en/switzerland
of the assembled Swiss brands. Contact us to
discuss your requirements!
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CAREERS – DISCOVER THE POTENTIAL
SERVICES – HELPING YOUTO PERFORM AT YOUR BEST
BIOTECHNICA Careers
The biotech industry relies on creative ideas and
innovative thinkers – and you’ll find plenty of both
at BIOTECHNICA. You can use our Careers platform
to make contact with young and high potentials,
postgraduate students, graduates and undergrad-
uates. At the same time you’ll be enhancing your
corporate image as an attractive employer. It’s a
great opportunity to identify and recruit the best
brains today for your business tomorrow.
For details of your participation options, please contact Susan Canisius:[email protected], Tel. +49 511 89-31152
An impressive event relies on impressive partners. Our thanks to all companies and organizations supporting BIOTECHNICA 2013!
Medizinische HochschuleHannover
Institut fürTechnischeChemie
Marketing package – service included
Your goals are also our goals, and we try very hard
to help you achieve them. Take our new market-
ing package for example, designed to support your
presentation with an extensive range of carefully
coordinated services:
✔ Unlimited number of complimentary admis-
sion tickets for your guests. Why not just
invite business partners and potential cus-
tomers to BIOTECHNICA – and automatically
increase your number of contacts at the show?
✔ Access to the registration data of your
guests. You can get a preview of your invit-
ed guests and prepare accordingly – because
you’ll have personal access to our registration
database. In other words, you will know five
weeks ahead of BIOTECHNICA which visitors
are likely to be there. And after the show it
will be easier to stay in touch with your new
business contacts.
✔ Long-term online presence. The BIOTECHNICA
website (biotechnica.de) attracts a massive
amount of visitor traffic, making it an ideal
platform for showcasing your company – with
an unlimited number of product listings, links to
your corporate website and selected downloads.
✔ Customized service. Our customer service
team is here to help you in all matters relat-
ing to your trade fair presentation. Organizing
invitation mailings to trade visitors, for in-
stance, or creating online listings.
Match & Meet – new contacts, new possibilities
✔ Get talking to the right partners. Our match-
making tool Match & Meet will help you to
manage your contacts more efficiently. We
provide professional support before, dur-
ing and after the show to make sure you get
talking to the right partners. And stay talk-
ing to them. You can find more information at:
www.biotechnica.de/en/match-and-meet
Exhibitor workshops – preparation is everything
✔ Planning for success. At our free exhibitor
workshops staged in various German cities
we can advise you on your presentation at
the show. We’ll also give you helpful tips
on how best to prepare for your time at
BIOTECHNICA 2013. You can find more informa-
tion at: www.biotechnica.de/en/workshops
Parking service – a real time-saver
✔ Take a shortcut to your destination. The new
parking facilities in Hall 11 let you park even
closer to the BIOTECHNICA exhibition area.
So you can get to your stand more quickly.
Your contact person is Corinna Schaaf:[email protected], Tel. +49 511 89-34332
You’ll find more information about the new marketing package at: www.biotechnica.de/en/marketingfee
NEW
10 11
YOUR PARTICIPATION OPTIONS – AN INVESTMENT THAT REALLY PAYS
THE CONSTANT VALUES IN OUR FORMULA FOR SUCCESS: WHY YOU SHOULD EXHIBIT
Act now – and reap the benefits. With the BIOTECHNICA early booking discount.
Become part of the success story. If you book by 14 December 2012, you’ll receive an early booking
discount of $ 5/m2. The allocation of stand space starts on 1 March 2013. You can register now as an
exhibitor via the Online Business Service operated by Deutsche Messe. Just go to: www.obs.messe.de
Option 1: Stand space only
Option 2: fair-package
Registration until 14.12.12
from 15.12.12
Row stand (open on 1 side)
$ 175/m2 $ 180/m2
Corner stand (open on 2 sides)
$ 195/m2 $ 200/m2
End stand (open on 3 sides)
$ 205/m2 $ 210/m2
Island stand (open on 4 sides)
$ 215/m2 $ 220/m2
Plus marketing fee*
Main exhibitors: 1 –19 m2 $ 399
20 – 49 m2 $ 599
50 – 99 m2 $ 699
> 100 m2 $ 799
Each co-exhibitor $ 399
Turn your vision into reality. Or book one of our modular system stands in addition to your stand
space (Type A stand available from $ 77/m2). For more information go to:
www.biotechnica.de/en/participation. All rental charges are subject to:
Plus registration fee*
Main exhibitors: $ 100
NEW
BasicStandard pricefrom $ 3,3851
Upgrade price, Basic+from $ 4,6221
ComfortStandard pricefrom $ 4,7841
Upgrade price, Comfort+from $ 7,3411
Premium StyleStandard priceFrom $ 8,3242
Premium TrendStandard priceFrom $ 8,3242
Our fair-packages offer you maximum functionality for minimum effort. Stand space, a fully as-
sembled stand and a range of useful services are included in the packages, and additional services
can be ordered as package upgrades. You can find more information about our fair-package options
by calling +49 511 89-38000 or going online to: www.biotechnica.de/en/fairpackage
* The charges relating to your presentation at BIOTECHNICA have been combined in a new pricing structure, and additional services have been added to help you plan ahead with greater certainty. Our new marketing package, for example, offers you a range of services to enhance your corporate presence. All of the services contained in the marketing package (see page 9) are already covered by payment of the obligatory marketing fee.
VAT at the current rate will be added to all the prices quoted above. Please note: invoices to foreign companies will in future be without German VAT. You can fi nd more information in our Terms and Conditions of Participation.
1 based on a 9 m2 row stand, incl. early booking discount 2 based on a 12 m2 row stand, incl. early booking discount
SEAMLESS SEAMLESS SEAMLESS KNOWLEDGE TRANSFERKNOWLEDGE TRANSFERKNOWLEDGE TRANSFERBridge the gap between theory Bridge the gap between theory Bridge the gap between theory
and practice – in dialogue with and practice – in dialogue with and practice – in dialogue with
experts and decision-makers.experts and decision-makers.experts and decision-makers.
EFFICIENT EFFICIENT EFFICIENT MARKETPLACESMARKETPLACESMARKETPLACES
Focus on business success. The Focus on business success. The Focus on business success. The
four Marketplaces at BIOTECHNICA four Marketplaces at BIOTECHNICA four Marketplaces at BIOTECHNICA
bring together the key themes, bring together the key themes, bring together the key themes,
trends and technology drivers. trends and technology drivers. trends and technology drivers.
GROWING GROWING GROWING INTERNATIONAL ROLEINTERNATIONAL ROLEINTERNATIONAL ROLE
BIOTECHNICA is the meeting place BIOTECHNICA is the meeting place BIOTECHNICA is the meeting place
for international market leaders and for international market leaders and for international market leaders and
research clusters – and a catalyst research clusters – and a catalyst research clusters – and a catalyst
for new partnerships.for new partnerships.for new partnerships.
HIGH TRADE HIGH TRADE HIGH TRADE VISITOR QUOTAVISITOR QUOTAVISITOR QUOTA
Connect with experienced Connect with experienced Connect with experienced
professionals and future professionals and future professionals and future
customers customers customers from industry, from industry, from industry,
R&D and government.R&D and government.R&D and government.
NEW BUSINESS LEADSNEW BUSINESS LEADSNEW BUSINESS LEADSYou can expect sales success. You can expect sales success. You can expect sales success.
66 % of the visitors make buying 66 % of the visitors make buying 66 % of the visitors make buying
decisions at the show, investing decisions at the show, investing decisions at the show, investing
an average of an average of an average of $$$ 338,000. 338,000. 338,000.
FULL SERVICE SUPPORTFULL SERVICE SUPPORTFULL SERVICE SUPPORTFrom assisting you with new From assisting you with new From assisting you with new
business acquisition to providing business acquisition to providing business acquisition to providing
complimentary tickets for your complimentary tickets for your complimentary tickets for your
invited guests – our services are invited guests – our services are invited guests – our services are
designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.designed to help you succeed.
NETWORKING NETWORKING NETWORKING FOR THE LONG TERMFOR THE LONG TERMFOR THE LONG TERM
At BIOTECHNICA you’ll meet At BIOTECHNICA you’ll meet At BIOTECHNICA you’ll meet
venture capitalists, scientists from venture capitalists, scientists from venture capitalists, scientists from
research institutes and universities, research institutes and universities, research institutes and universities,
experts from the pharma and experts from the pharma and experts from the pharma and
chemical industries and political chemical industries and political chemical industries and political
decision-makers.decision-makers.decision-makers.
EXCLUSIVE EXCLUSIVE EXCLUSIVE AUDIENCEAUDIENCEAUDIENCE
50 % of the visitors come 50 % of the visitors come 50 % of the visitors come
exclusively to BIOTECHNICA, exclusively to BIOTECHNICA, exclusively to BIOTECHNICA,
so you simply won’t reach them so you simply won’t reach them so you simply won’t reach them
anywhere else. In short, an anywhere else. In short, an anywhere else. In short, an
opportunity you can’t afford opportunity you can’t afford opportunity you can’t afford
to miss!to miss!to miss!
THE LEADING THE LEADING THE LEADING EUROPEAN TRADE EUROPEAN TRADE EUROPEAN TRADE
FAIRFAIRFAIRDiscover Europe’s leading trade fair Discover Europe’s leading trade fair Discover Europe’s leading trade fair
for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences for biotechnology, the life sciences
and laboratory equipment – and laboratory equipment – and laboratory equipment –
and the No.1 platform for and the No.1 platform for and the No.1 platform for
technology transfer.technology transfer.technology transfer.
Your BIOTECHNICA team:
Ina Görzen Tel. +49 511 89-32138 [email protected]
Nicole SchlegelmilchTel. +49 511 [email protected]
Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
www.messe.de