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June 2014 raimo van der klein

The frictionless internet of Glass and wearables

#marcom14

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NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR

raimo van der klein

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G L A S S E F F E C Traimovanderklein@gmail.com

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Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services.

Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons.

App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world

Our Services

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Glass Apps

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Glass Apps

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Customers

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TMG Funda Sanoma Digital Nederlandse Spoorwegen ABN AMRO Rabobank !

Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen

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The frictionless internet of Glass and wearables

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Past Present Future

Here be dragons..

entering uncharted territory

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The future

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Let’s zoom out!

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four periods of eight years

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four fundamental technological infrastructure layers

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PEOPLE

2000 2008 2016 20241992

STARTAnalog to Digital PEOPLE

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GSM voice distribution

Software: Hardware: Behaviour:

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PEOPLE

INTERNET

“Voice to Data”

PEOPLE

INTERNET

2000 2008 2016 2024

From Synchronous!to A-synchronous

1992

STARTAnalog to Digital SOCIAL

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App Store content distribution

Software: Hardware: Behaviour:

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24http://weneverlookup.tumblr.com/

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25G L A S S E F F E C T

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The world of destinations

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024

From Synchronous!to A-synchronous

1992

STARTAnalog to Digital

CLOUDFrom Apps!to Big Data

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GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone,

2008-2013: sensor storm

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fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)…………..

2014

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ENVIRONMENT SOCIAL (WHO?)

FRIENDS STRANGERS

ACTIVITIES

AGENDA VERBS

PHYSIOLOGICAL

BODY QUANTIFIED SELF

ME

BELIEFS INTENTIONS INTERESTS

VIRTUAL PRESENCE

FACEBOOK TWITTER

WHATSAPP

SPATIO TEMPORAL

LOCATION TIME

seven context domains

WEATHER SOUND LEVELS

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capture our intentions

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third layer: hardware revolution second layer: content revolution

first layer: communication revolution

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Gearfit 2 Samsung

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Nymi band by Bionym

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Ring by Logbar Inc

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TellSpec

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Intel Mimo

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Amazon Dash

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Google Glass

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Android Wear

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NEST

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Driverless Cars Google

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Boston Dynamics

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Hardware mutants get born They have a body, a mind and a voice

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Brands are getting born into the physical world

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These new entities are not about consuming content

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They are here to make our lives easier..

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removing friction between intention and action

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024

From Synchronous!to A-synchronous

1992

STARTAnalog to Digital

CLOUDFrom Apps!to Big Data

G L A S S E F F E C T

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?

Software: Hardware: Behaviour:

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024

From Synchronous!to A-synchronous

1992

STARTAnalog to Digital

CLOUDFrom Apps!to Big Data

AI

BIG DATA

“UX to AI”INTELLIGENCE

From Services!to Agents

G L A S S E F F E C T

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G L A S S E F F E C T

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G L A S S E F F E C T

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57

PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024

From Synchronous!to A-synchronous

1992

STARTAnalog to Digital

CLOUDFrom Apps!to Big Data

AI

BIG DATA

“UX to AI”INTELLIGENCE

From Services!to Agents

G L A S S E F F E C T

Tweet me: @rhymo

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G L A S S E F F E C T

Tweet me: @rhymo

PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024

From Synchronous!to A-synchronous

1992

STARTAnalog to Digital

CLOUDFrom Apps!to Big Data

AI

BIG DATA

“UX to AI”INTELLIGENCE

From Services!to Agents

G L A S S E F F E C T

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brands?

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are you able to maintain a customer relationship in this world?

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are you allowed to operate in the context of your customer

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time to claim your contextual domain

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ENVIRONMENT SOCIAL (WHO?)

FRIENDS STRANGERS

ACTIVITIES

AGENDA VERBS

PHYSIOLOGICAL

BODY QUANTIFIED SELF

ME

BELIEFS INTENTIONS INTERESTS

VIRTUAL PRESENCE

FACEBOOK TWITTER

WHATSAPP

SPATIO TEMPORAL

LOCATION TIME

Which part of context is your „cup of tea”?

WEATHER SOUND LEVELS

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intimacy, trust, personal data, intelligence, tone of voice,

physical manifestation of your brand

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„Show up, Wise up, Speed up”

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Peter Fitzgerald, Sales Director, Google UK

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Time to build your worst nightmare! A brand with a body, mind and voice

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thank you

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G L A S S E F F E C Traimovanderklein@gmail.com