THE FUTURE IS HEREMESSAGING APPS ARE ABOUT TO

REVOLUTIONIZE MARKETING

This presentation is based on an article on my blog.

Mobile is eating the world

desktop

mobile

TOTAL USER-BASE

Mobile traffic overtook desktop in 2014

SMS dominated early mobile communication…

But mobile usage is changing quickly…

SMS dominated early mobile communication…

CHAT APPS > TEXTINGShown: Total Daily Messaging Volume

WHATSAPP + MESSENGER SMS

60B20B

Chat apps are mobile’s sleeping giant.

Because they embrace the power of platforms.

That’s why the original iPhone

succeeded.

Successful because of the

Not based on product alone, but also because of the power of app-store ecosystem.

Messaging apps provide the perfect ecosystem for the

next generation of applications.

What exactly will the

REVOLUTION LOOK LIKE?

It’s already taking place

IN CHINA

It’s already taking place

IN CHINA

WeChat is providing integrated shopping experiences, inside the messaging service..

This tech is made possible by

ROBOTS!!!!

Prepare for the rise of the CHAT BOTS

Zuckerberg made this

CRYSTAL CLEARat the F8 conference

People prefer to interact with AI

VIA TEXT

MESSENGER FRIENDLY = AUDIENCE FRIENDLY

To me, the phone is this seldom used app on my phone.–Gary Gulman

TELEGRAM WHATSAPP MESSENGER KIK

ALL THE BIG CHAT APPS HAVE OPEN BOT PLATFORMS!!!

Here’s how brands are already

TAKING ADVANTAGE

FB MESSENGER BOT

TECHCRUNCHDelivers timely, automated news.

KIK MESSENGER BOT

SEPHORADelivers contextual, customer feedback and custom-curated content.

Why chat bots are poised to

BLOW UP

3 MAJOR ADVANTAGES OVER TRADITIONAL APPS

100% CLOUD BASED NO DOWNLOADS NECESSARY

HIGH PENETRATION RATE 64.5% OF SMARTPHONE USERS HAVE AT LEASE ONE

CHAT APP INSTALLED*

*Source: eMarketer

ALIGN CONTENT WITH CONTEXT CHAT APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT

DELIVERY OF IDEAL CONTENT RIGHT WHEN USERS NEED IT MOST

ALL HAIL THE BOTS!

A HONIGMANMEDIA GUIDE

Download my free content marketing

style guide right here or text me to grab it.

SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11