79% 77% 61%

TapLook Go

Just two months after launch, TransLink, in Metro Vancouver, saw more than 1M taps of contactless cards and mobile devices across 160,000 unique riders.3

Milan Metro recently brought contactless payments to ~2.5 million daily travelers.

Birmingham bus network is now contactless- enabled with Visa on all 1,600 National Express buses in England’s second city.

Turn Up, Tap & Ride

Transit helps drive adoption. Contactless payments save riders valuable time with no need to stand in line to buy tickets or re-load travel cards. Globally, transit authorities rely on contactless payments help to reduce ticketing overheads, improve passenger experience and boost ridership —all while getting riders to their destination securely.

of Visa F2F transactions occur atcontactless-enabled merchant locations750%

Tapping to pay with a contactless card or contactless-enabled phone or wearable is taking off around the world. Discover the future of fast, simple and secure checkout experiences.

Contactless Payments Around the WorldOutside the U.S., contactless payments account for 2 in 5 Visa face-to-face (F2F) transactions.1

Once contactless cards are introduced into a market, consumer adoption typically happens quickly. Many markets have gone from single-digit contactless penetration to more than 50% in just 18-24 months.

Contactless Penetration (Percentage of Visa F2F Transactions as Contactless and Market Breakdown by Region):

The Future of CheckoutStarts with a Tap

Speed Through CheckoutGlobally, contactless usage is strong at high-transaction-volume merchants with low average ticket sizes where checkout speed and convenience matter most, such as food and grocery, quick-service restaurants and pharmacies.

• Doubled growth in the number of transactions (10.2% vs. 4.1%).

• More than doubled sales growth (10.1% vs. 4.6%).

This fast and easy checkout experience allows merchants to serve more customers during peak times and help grow sales.

Average Transaction Value by Region (USD$)

A recent study shows that enabling contactless payments has helped New Zealand merchants thrive.2 Compared to non-contactless- enabled merchants, they:

Not Just Fast—Safe

Learn more about contactless payments: www.visa.com/contactless

For merchants interested in contactless branding at checkout: www.merchantsignage.visa.com

©2018 Visa. All rights reserved.

1. As of June 20182. Merchant Contactless Study, May 2018; data analyzed January 2015 to March 2018: https://www.visa.co.nz/about-visa/newsroom/press-releases/contactless-payments-technology-a-consistent-factor-in-merchant-business-growth.html3. http://buzzer.translink.ca/2018/07/one-millions-taps-tap-to-pay-hits-a-milestone/4. VisaNet, 20185. VisaNet, 20186. Visa Chip Card Update; https://usa.visa.com/visa-everywhere/security/visa-chip-card-stats.html; June 20187. VisaNet, June 20188. Visa Analysis, 20189. Hedges, B., Epperson, T., & Gabel, M. (2018). Why US Banks Should Make Contactless Cards an Immediate Priority [White paper]. Retreived August 17, 2018, from A. T. Kearney: https://info.atkearney.com/24/2185/uploads/why-us-banks-should-make-contactless-cards-an-immediate-priority.pdf

U.S. Consumers Can Tap to Pay Right Away

In key categories, a significant share of transactions already take place at contactless-enabled merchants today:9

For EMV-enabled merchants in the U.S., counterfeit fraud dollars declined by 75% in Q1 2018 compared to Q3 20156

The U.S. is Ready to Tap to Pay The momentum continues to grow. Visa expects contactless payments to expand worldwide within the next three to five years,

including the U.S. The evolution from EMV chip to contactless payments has led the way in many mature global markets.

of all F2F payment volume represented by domestic chip PV or $76.7B on 1.7B transactions5

of U.S. payment volume for credit was on EMV cards and 95% for debit4

Contactless cards use the same dynamic EMV security proven effective at reducing counterfeit fraud.

of new terminals shipping are contactless-capable895%

99.5% 61%

Quick Service Restaurants Drug Store and Pharmacy Food and Grocery

CANADA

$19

$82

EUROPE

$15

$56

LATIN AMERICA AND CARIBBEAN

$32

$25

ASIA PACIFIC

$29

$51

$11

$25

CENTRAL EUROPE, MIDDLE EASTAND AFRICA

Contactless Non-Contactless

<25% 25%-50% 50%-75% >75%

LATIN AMERICAAND CARIBBEAN

42

1

EUROPE23

11

7

4

CENTRAL EUROPE,MIDDLE EASTAND AFRICA

11 5

67

ASIA PACIFIC

22

2

31

CANADA

1

(1 Market)

(45 Markets)

(37 Markets)

(74 Markets)(43 Markets)