the future of digital marketing in sports
Post on 15-Sep-2014
15 views
DESCRIPTION
The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?TRANSCRIPT
![Page 1: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/1.jpg)
![Page 2: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/2.jpg)
![Page 3: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/3.jpg)
yourmindframe.com
![Page 4: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/4.jpg)
![Page 5: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/5.jpg)
www.kylelacy.com
@kyleplacy
![Page 6: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/6.jpg)
Slideshare Link
![Page 7: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/7.jpg)
![Page 8: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/8.jpg)
What are we going to talk about?
• Technology and Change• Why the emphasis on social media?• The Real-Time Fan Loyalty• The Use of Social Media
![Page 9: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/9.jpg)
2,580
![Page 10: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/10.jpg)
![Page 11: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/11.jpg)
225,460
![Page 12: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/12.jpg)
![Page 13: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/13.jpg)
3,085
![Page 14: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/14.jpg)
![Page 15: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/15.jpg)
37,234
![Page 16: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/16.jpg)
![Page 17: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/17.jpg)
![Page 18: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/18.jpg)
![Page 19: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/19.jpg)
![Page 20: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/20.jpg)
![Page 21: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/21.jpg)
![Page 22: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/22.jpg)
![Page 23: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/23.jpg)
![Page 24: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/24.jpg)
![Page 25: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/25.jpg)
![Page 26: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/26.jpg)
![Page 27: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/27.jpg)
![Page 28: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/28.jpg)
![Page 29: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/29.jpg)
![Page 30: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/30.jpg)
2012
![Page 31: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/31.jpg)
![Page 32: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/32.jpg)
![Page 33: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/33.jpg)
![Page 34: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/34.jpg)
![Page 35: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/35.jpg)
![Page 36: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/36.jpg)
![Page 37: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/37.jpg)
![Page 38: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/38.jpg)
![Page 39: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/39.jpg)
![Page 40: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/40.jpg)
![Page 41: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/41.jpg)
![Page 42: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/42.jpg)
![Page 43: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/43.jpg)
![Page 44: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/44.jpg)
![Page 45: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/45.jpg)
![Page 46: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/46.jpg)
![Page 47: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/47.jpg)
![Page 48: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/48.jpg)
![Page 49: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/49.jpg)
• Over 180 million users• Average age of user is 35• Distribution Network
![Page 50: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/50.jpg)
• Professional Facebook• Over 100 million usersAverage Income : $140K• Corporate Networking
![Page 51: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/51.jpg)
• Community Development• Largest Social Network• Crowd Sourcing
![Page 52: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/52.jpg)
YouTube
• Dynamic content (Video)• 2 Billion Videos a Day• NBA has more subscribers than any
sports brand in the world
![Page 53: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/53.jpg)
FourSquare
• Location Based Application• 3400% Growth in 2010• 6 million users
![Page 54: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/54.jpg)
Website
• The Center Point• Lead Capture• Content Creation
![Page 55: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/55.jpg)
![Page 56: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/56.jpg)
Networking
CommunityDistribution
Content
Feedback
Video
Distribution
![Page 57: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/57.jpg)
![Page 58: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/58.jpg)
![Page 59: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/59.jpg)
![Page 60: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/60.jpg)
1. FanParticipation
![Page 61: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/61.jpg)
Offer customers the highest level of
engagement next to being there
![Page 62: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/62.jpg)
![Page 63: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/63.jpg)
2. InsiderInformation
![Page 64: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/64.jpg)
![Page 65: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/65.jpg)
![Page 66: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/66.jpg)
![Page 67: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/67.jpg)
3. Media/MarketingIntegration
![Page 68: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/68.jpg)
![Page 69: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/69.jpg)
4. Increase Value of CustomerSpend
![Page 70: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/70.jpg)
![Page 71: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/71.jpg)
Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website
![Page 72: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/72.jpg)
5.NewsDistribution
![Page 73: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/73.jpg)
Announcement
• Company News• Injuries• Signings• Concerts• Entertainment• Community
![Page 74: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/74.jpg)
6.LinkedInNetworking
![Page 75: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/75.jpg)
![Page 76: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/76.jpg)
![Page 77: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/77.jpg)
![Page 78: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/78.jpg)
![Page 79: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/79.jpg)
![Page 80: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/80.jpg)
![Page 81: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/81.jpg)
![Page 82: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/82.jpg)
`
![Page 83: The Future of Digital Marketing in Sports](https://reader033.vdocument.in/reader033/viewer/2022061105/54160e0b7bef0ad0328b68a8/html5/thumbnails/83.jpg)
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965