the future of media is mobile
TRANSCRIPT
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Marlon Rodrigues Director, Marketing @marlonrodrigues
The future of media is mobile
June 27, 2012
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The platform provider enabling media companies to reach their digital audiences on connected devices.
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The world the media industry lives in
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Putting your money where your audience is
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Where does digital traffic come from?
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Mobile'device'share'of'web'traffic''
Up'20'times'year8over8year'
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Mobile'device'traffic'
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Brace yourself
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Where is the money in the app business?
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Paydirt!
*The value of mobile transfers and transactions by 2015
Yankee Group, June 2011
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THANK YOU
The future of media is mobile
www.polarmobile.com @polarmobile