the future of music
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presentation for nct classTRANSCRIPT
the future of music
History – Music Industry
19th century
•
1877 –
Invention of the phonograph by Thomas Edison.
This would soon change the face of the music industry to
such that, a new and eventually more popular method of
selling and distribution of music was done via “record
labeling”. This method would eventually slowly replace the
sheet music publishers.
History – Music Industry
20th century
•
1920 –
The radio became increasingly popular form of
recording and distributing music as it allowed even the
most obscure bands to form and become popular on a
nationwide and sometimes worldwide scale.
History – Music Industry
•
1990 –
Many record companies died out as quickly as
they had formed, and by the end of the 1980s, the "Big 6"
(6 major companies): EMI, CBS, BMG, PolyGram, WEA
and MCA. These companies would dominate the music
industry.
History – Music Industry
•
1998 –
Digital music started gaining popularity as
technology started to rapidly advance. This would lead to
another revolution of musical technological shift which
caused widespread economic changes and changed the
structure of relationships between artists, record
companies, promoters, retail music stores, the technology
industry and the consumer.
History – Music Industry
•
Mid-1998 –
PolyGram merged into Universal Music Group
(formerly MCA). This dropped the music industry leaders
down to the "Big 5".
History – Music Industry
21st century
•
2000 –
The rise of digital music consumption options
contributed to a few fundamental changes in
consumption. Consumers have the option of either
download entire albums or single songs. Album sales
began to decline at this point of time.
History – Music Industry
•
2003 –
iTunes music store offered legal downloads and
competitors soon followed, offering a variety of online
music services, such as internet radio.
•
2004 –
It became the "Big 4" when BMG merged into
Sony. (Left with Universal Music Group, Sony BMG Music
Entertainment, EMI Group and Warner Music Group)
History – Music Industry
•
2007 –
The popularity of internet music distribution has
risen and more units were sold over the internet
compared to other forms.
music industry today
ANCIENT TIMES MODERN TIMES
recording labels independent labels
music shops digital distribution
whole albums single songs
MTV YouTube
real musical instruments digital musical instruments (MIDI)
http://www.youtube.com/watch?v=NAllFWSl998
YouTube sensation
Bustin
Jieber
AKA Jiebai
–
Discovered in 2008 by Scooter Braun, who happened to come across Bieber's
videos on
YouTube, who later become his manager
–
Braun tracked down the theater
he was performing in, located
Bieber's
school, and finally contacted Bieber’s
mum. (STALKER!)
–
After receiving permission, Braun flew Bieber
to Atlanta. A week
after arriving, Bieber
sang for Usher. His career begins…
–
One of Bieber’s
earliest videos on YouTube before he got
recognised: http://www.youtube.com/watch?v=csymVmm1xTw
YouTube sensation
Boyce Avenue
–
Began posting videos in 2007, both material and covers.
–
In an attempt to connect with their online fan base, the band decided to go on tours. Toured the Philippines, Europe and around USA.
–
Recently, the band signed with Universal Republic and has a second album titled, ‘All We Have left’
–
Boyce Avenue also collaborated with another well-known YouTube musician, Savannah Outen, in one of their latest covers.
MySpace Warriors
•
is distinct because of its music community
•
users are allowed to upload their music onto their profile page for sharing purposes
•
with this feature, a lot of users joined MySpace for the purpose of uploading their own songs and covers in hope to share it and maybe get recognised
•
MySpace Records was launched in 2005 in an effort to discover unknown talents
MySpace Warriors
▲
creating demo songs and posting them on her MySpace profile’s playlist
▲
well-received as the views on her page rosed
to tens of
thousands
▲
the success of her songs convinced her label to allow her more creative control
over the
album and to use some of the songs that she had written instead of forcing her to work with mainstream producers
how to make your band sound good
the future of music
is in all of us
So let’s assume that you have a “DYNAMITE”
sound
•
know your tools
•
know your friends
•
know yourself
know your tools
make new friends
you start off as a nobody
nobody knows you
nobody cares
nobody
you should
know your brands
know your celebrities
make friends with all
of them
nobody becomes famous
by doing nothing
Music today is not just songs that celebrities
and recording labels throw into our iPods,
but also the constant dialogue that both
parties keep with the fans.
How to make my music stay relevant?
•
constant dialogue
•
music rotations
•
teasers
•
keep it real
CASE STUDY: ZOE KEATING
blog.myspace.facebook.twitter
is that enough?
interactive relationship
She tweets about everything from how best to get her cello on a plane, to where she's playing next, and how much she loves the view from a cabin in Colorado.
"That's what fans want now," says Keating. "The want to know you."
Keating's fans pushed her most recent album
Into the
Trees
to number seven on the Billboard Classical charts
—
and that's without any formal publicity.
Source: NPR, Aug 2010
http://www.npr.org/blogs/therecord/2010/08/19/129300878/women-musicians-use-social-media-to-craft-their-image
networking with different names
freedom of digital downloads
contact information
thank you