the future of seo and 2014 job outlook: nyu guest lecture
DESCRIPTION
Presented to NYU Graduate Integrated Marketing class.TRANSCRIPT
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The Future of SEONovember 25, 2013
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@Rhea
CEOOutspoken Media, Inc.
Troy, NY
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How did I get here?
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How do most of us get here?
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Most of us didn’t get a DIGITAL MARKETINGdegree at…
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We didn’t have a badass mentor.
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We didn’t inherit
the family business.
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Educational Backgrounds of SEOs & Digital
Marketers
Survey conducted on 9/24/2013285 responses as of the following
screenshots
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No minimum educational requirements for
industry employment
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91%Did not take any online marketing, search marketing, digital marketing, or related courses in school.
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YOUare the exception.
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Why are there so few programs dedicated to
digital marketing?
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Until recent years there was no degree in digital
marketing
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Unfortunately, more is being offered.
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Internet Marketing MS
eCommerce MS
e-Business MS
New Media Institute Certification
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Traditional academia cannot develop
curriculum fast enough to include the rapidly
changing environment of digital technology
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First use of “SEO” circa 1997
Google founded Sept 4, 1998
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The Internet literally moves at the speed of light
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Less diversity, but greater complexity in
search
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http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
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Even then, Google itself is outdated and missing
in-depth articles
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Search is more complex than the…
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Spend is increasing.
Search still dominates.
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But we’re struggling to find the talent that
industry growth demands!
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Fortunately, you’re positioned better than
ever
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Internet
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Smart phones
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Which means you have an advantage if you seize
the opportunity.
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PROMOTEYOURSELF
!
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Google is a bot.
Control the bot.
SEO isn’t rocket science.
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CLAIM YOUR NAME!
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OPTIMIZE YOUR
PROFILES
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IS THERE A FIELD?
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FILL IT.
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LEVERAGE SOCIAL MEDIA
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Test. Play. Test. Play.
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Want a bonus slide?
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Follow instructionsRelevant experience
ProfessionalismCatch my attention
No dramaDid your homework
Want a careerAren’t in it for the fame
Accountability (me & you)56
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Say [email protected]: @Rhea | @outspokenmedia