Beyond Maps: The Future of the GeoWeb

By Brittany Bohnet

By Brittany Bohnet

A brief history

http://maps.google.com/maps?f=q&hl=en&geocode=&q=55+2nd+street,+san+francisco&sll=30.26385,-97.715504&sspn=0.037363,0.075874&ie=UTF8&ll=37.789184,-122.400548&spn=0.008547,0.018969&z=16&g=55+2nd+street,+san+francisco&iwloc=addr

http://tinyurl.com/britsmap

+50,000 API sites

http://www.zkimmer.com/Space/LA/2007/December/

www.mapwow.com

http://www.google.com/sky/

www.rottenneighbor.com

www.geoquake.jp

www.swisstrains.ch

maps.google.com/elections

earth.google.com

Opportunities

Data growth

Where are we today?

Local 50 M

Total # Places ~ 6B?

EarthMine

Local

Geo search

Quality

More Distribution

More Data

Better Relevancy

Access

Distribution vehicles

Automotive GPS

Outdoor GPS

Connected computer

Location-enabled phone

GPS is becoming mainstream

On most main stream cameras within 2 years

Maps with MyLocation

• Automatic location detection at neighborhood-level accuracy

• Free, fast, works indoors• Independent of operators• Global coverage…where GMM

is used• Broad device coverage

– Blackberry, Windows Mobile, Nokia, SonyEricsson, Motorola, iPhone

Social

http://current.com/items/88988175/guilty_pleasures_maps.htm

Thank you :)

Brittany Bohnetbohnet@google.com