the garage - enciende tu marca
TRANSCRIPT
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@KennyBranding
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Kenny González
kennygonzalezKennyBrandingkenny_paranorbrand
Director de Paranorbrand.Amo el branding, la publicidad y el diseño, pero más a Grecia, mi musa, mi hija.
@KennyBranding
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@KennyBranding
El p
ilot
o
La
máq
uin
a
¡Ace
lera
!
La
auto
pist
a
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¿Quién es el piloto deuna gran marca?
@KennyBranding
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Tú
@KennyBranding
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Las personas/consumidores son quienes manejan las riendas de las marcas.
@KennyBranding
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Una marca se construye y posiciona en la mente de las personas y busca satisfacer constantemente sus deseos y necesidades.
@KennyBranding
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@KennyBranding
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“No hay economía, ni hay empresas, ni mercado, ni marcas sin sociedad. Las marcas viven en, con y de la gente.”
@KennyBranding
Joan CostaLos 5 pilares del branding
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“La mejor publicidad es la que hacen los clientes satisfechos.”
@KennyBranding
Frase pirateadadel gran Philip Kotler
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ZMOTMomento cero de la verdad.
@KennyBranding
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Premisa 1
Las decisiones de compra son emocionales.
@KennyBranding
85%
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Premisa 2
Las emociones se encuentran alojadas en nuestro cerebro.
@KennyBranding
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@KennyBranding
Premisa 3
No compramos productos.Agradecemos el beneficio de dicho producto.
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@KennyBranding
“Cuando diseño no considero el aspecto
técnico y comercial, si no los sueños y los
deseos de la gente para quien esta enfocado
el proyecto u objeto.”
Philippe StarckDiseñador industrial francés
reconocido mundialmente
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@KennyBranding
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@KennyBranding
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@KennyBranding
VS
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@KennyBranding
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¿Quién es la máquina?
@KennyBranding
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La marca
@KennyBranding
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¿Qué es una marca?
@KennyBranding
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“Ya sea que se trate de un nombre, un logotipo u otro símbolo, una marca es en esencia la promesa de valor para los compradores. "
Philip KotlerDoble de Markarian y Gurú del MKT moderno
@KennyBranding
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Una marca es un intangible que activa nuestras fibras emocionales.
@KennyBranding
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Una marca nace para tener un propósito en la sociedad
@KennyBranding
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Una marca esta inspirada en las expectativas y motivaciones de las personas.
@KennyBranding
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antes después
@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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Una gran marca enamora,
una gran marca ¡apasiona!
@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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Una marcacuenta una historia.
@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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¿Cuál es la autopista?
@KennyBranding
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El branding
@KennyBranding
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¿Qué es branding?
@KennyBranding
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Conectar emocionalmente
@KennyBranding
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Estamos en el negocio de las
emociones
@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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“No se trata de decir y vender. Se trata de
construir una relación...”
Jim StengelEx Gerente Global
de MKT de P&G
@KennyBranding
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«Una gran marca es una historia que no se cuenta
del todo, es una historia metafórica que conecta
con algo muy profundo»
Scott BedburyCEO of Brandstream
@KennyBranding
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@KennyBranding
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Aceleremos
@KennyBranding
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4 niveles para acelerar nuestra marca y conectar con las personas
@KennyBranding
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Siente
@KennyBranding
Quiere Expresa Cuenta
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SienteA las personas para saber lo que quieren y esperan de tu marca.
Conócelos para poder solucionar sus problemas.
@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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QuiereA tus consumidores desde un ángulo más humano y menos comercial.
Porque finalmente somos eso, seres humanos.
@KennyBranding
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@KennyBranding
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@KennyBranding
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ExpresaSin engaños y sin miedo lo que quieres que sepan y sientan de tu marca.
Y lo que estás dispuesto a hacer por ellos.
@KennyBranding
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@KennyBranding
5.612 millones de latas vendidas durante 2014.
167 países alrededor del mundo.
4.930 millones de euros facturados.Sus fundadores, Dietrich Mateschitz y Chaleo Yoovidhya, están entre las
300 personas más ricas del mundo.
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@KennyBranding
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@KennyBranding
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@KennyBranding
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@KennyBranding
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CuentaHistorias donde el consumidor y tu marca sean los protagonistas.
Construye experiencias y consigue...
@KennyBranding
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@KennyBranding
Y logra la confianzadel consumidor.
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@KennyBranding
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Kenny González
kennygonzalezKennyBrandingkenny_paranorbrand