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The Global Future Of Sherry In Mixed

DrinksBy Michael Callahan, Danil Nevsky & Celia Schoonraad

#SherryngIsCaring

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The Panel(that’s us)

• Born in Japan, raised in Hawaii

• Works all over the world

• Currently in Asia

• Likes Oloroso

Michael Callahan

@BrotherCallahan@Delavaez

• Born in Russia

• Works at Tales & Spirits in Amsterdam

• Likes Loud Shirts

• Loves Pedro Ximinez

Danil Nevsky

@CocktailManDan@CocktailMan

• Born in South Africa

• Lived & worked all over the world

• Currently Nomadic

• Loves Palo Cortado

Celia Schoonraad

@StirSensibly@StirSensibly

Social Media Bag it and #tag it

Michael@BrotherCallahan@Delavaez

Celia@StirSensibly@StirSensibly

Danil@CocktailManDan@CocktailMan

TOTC@totc@tales_of_the_cocktail

#SherryngIsCaring

What Is SherryThe how, the what, the why, the where, the wisdom, the

wonder…

Palomino Fino

Pedro Ximinez

Muscat

Biological Aging & The Solera System

• Sherry is an Anglicisation of Xerez or Jerez

• Francis Drake sacked Cadiz in 1587

• Sherry became a major export to the British Isles

• Many Jerez cellars were founded or co-founded by British families

The Rise of Sherry

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Understanding The Past

(how it all matters)

• First-known entry 1809 – Washington Irving

• Low-Alcohol

• Popularised the straw

• Promoted the export of New England ice

• Highly adaptable

• Air-conditioning of the day

The Sherry Cobbler

• Maison Premiere – NYC

• Take the old and make it new

P.X.OlorosoAmontilladoManzanillaPineappleLemonBerry Compote

The Maison Cobbler

• Blend of dry sherry, French vermouth & bitters

• Louis Eppinger – Manager of Grand Hotel, Japan

• Late 19th Century

• Highly Adaptable

The Bamboo

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The Present & Future(dun dun dun…)

Rework It, Revise It, Liven It Up• Classics are highly adaptable

• Sherry is diverse from dry to sweet

• Substitute

• Experiment

• Base or modifier

En Rama: The Unfiltered

• En Rama – “from the vine” = Raw

• Only applies to biologically aged sherries

• Undergo minimal filtration

• Retain flavour and colouring molecules

• Pure flavour

• Shorter half life

En Rama: The Unfiltered

“The juice in mass-produced plonk is no longer worth the squeeze…”

-Joaquin SimoPouring Ribbons, NYC

• Oxidised sherries elongate the the experience in the palate

• Biological sherries add a crispness and brightness in the front/mid-palate

• Sherry as a sweetener

• Sherry as a blender

• Sherry as a base being supported by higher alcohol spirits

Sherry As A Modifier

Sherry In Asia(Oooooh….)

Where Is It Currently?

• Associated as sweet

• Largely used as a modifier

• Only a few places are offering it by the glass.

• Ham & Sherry (Hong Kong)• Esquina ( Singapore)

…

• Trapped in a negative feedback loop.

• Education is lacking in the market.

• Slow movement and high wastage.

• Cost is relatively high.

• Risky for importers(tax, transports, weight)

How It’s A-Changing

• Competition = price drop

• Bigger variety of modifiers sparking more interest in sherry

• Decrease in wine prices have also benefited fortified wines.

Helping Sherry Along

• Embrace all styles of sherry

• Use sherry as a primary component

• Educate staff & patrons

• Communicate with suppliers to stock quality products

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A Take On The Fine Wine

(same same but different)

Sherry – One Old Sack Of Bones

Sir John Falstaff – Oldest Sack Of Them All

“…the vital commoners and inland petty spirits muster me all to their captain, the heart, who, great and puff'd up with this doth any deed of courage—and this valour comes of sherris.” 

-William ShakespeareVerily.

“If I had a thousand the first humane principle I would teach them

should be to forswear thin potations and to addict

themselves to sack.”   

-William ShakespeareVery Verily.

The Future - Old Dog – Young Tricks

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What Does It All Mean(why is this relevant you talkative $#@%s)

Thanks To Our Sponsors

@BodegasWilliams

#SherryngIsCaring

Social Media Bag it and #tag it

Michael@BrotherCallahan@Delavaez

Celia@StirSensibly@StirSensibly

Danil@CocktailManDan@CocktailMan

TOTC@totc@tales_of_the_cocktail

#SherryngIsCaring