the gospel herald united statescncdn.gospelherald.com/ghusa_mediakit_2013.pdf · 2014. 5. 19. ·...

The Gospel Herald United States Global Online Chinese Christian Daily News

The Gospel Herald is the most comprehensive source of news for Chinese

Christians in the world, with national and international coverage of current

events affecting and involving Chinese Christian leaders, church bodies,

ministries, mission agencies, schools, businesses, the general Christian public, and

much more. The Gospel Herald is your window into today’s Chinese Christian

world.

www.gospelherald.com

“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)

NY Office: 154-02, 41st

Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]

Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition

Online Media Kit

Campaign Overview

Advertising with The Gospel Herald United States Edition (www.gospelherald.com) and

(http://chinese.gospelherald.com) allows you to reach over 1 MM visitors per month.

Our visitors are Internet-savvy, devout, and have higher household incomes. They are

loyal to The Gospel Herald and actively support our advertisers and sponsors. As the

largest Chinese Christian news site in the United States, The Gospel Herald United

States is the Christian Internet marketing tool.

A banner campaign on The Gospel Herald presents a unique opportunity to achieve

high sales volume from banner advertising. The click-through rates are high, averaging

around 3%. Display your banner on some of the most valuable Web pages, such as the

Home Page, Article Page, or the Section Pages.

Advertising on The Gospel Herald

The Gospel Herald United States edition offers the most extensive news reports for the

Chinese Christian community, which consists of close to 1.5 million people among the

4.3 million Chinese living in North America. Moreover, millions more Christians of

Chinese birth or descent live in other countries outside of mainland China. As

Christianity in China has been spreading quickly, our platform has become their

designated website for Chinese Christian news and resources.

The majority of our readers access the information from our news website through

search engines and social network sites such as Google, Yahoo, Bing, Facebook,

Twitter, Sina Weibo, Baidu, Kimo, and many more. Since the founding of Gospel Herald

United States edition in 2004, The Gospel Herald has expanded to Canada, Hong

Kong, Taiwan. We have become the No. 1 online news source for the Chinese Christian

communities from around the world.

Profile Overview

Gospelherald.com attracts a large audience of affluent and influential leaders, business

owners and tech savvy readers. Reach this audience through the many marketing

opportunities offered by The Gospel Herald.

http://www.gospelherald.ca/

http://chinese.gospelherald.com/





Demographic Breakdown





Campaigns

Home Page

Place your message on the Home Page of The Gospel Herald. Through Home Page placements, you have the ability

to control some of the most valuable advertising space on Gospelherald.com, while building message and product

awareness. With the Home Page Rectangle Top or the Masthead Banner Ad, you can maximize the impact of your

marketing and advertising messages to the entire Gospel Herald audience.

Article Page

Placement on the Article Page ensures you will reach the broadest audience on The Gospel Herald. Your ad will be

viewed on more than 100,000 articles. Each article is searchable on various search engines, including Yahoo and

Google, Sinanet, Baidu, Kimo, etc. Your advertisement will be viewable while users actively consume articles of

interest.

Section Page

Placement in the Section Page allows for targeting to a particular group of audience among thousands of visitors who

visit our website daily. Through narrowing the exposure to a section page that your target audience finds most

relevant, your chances of getting a higher ROI increases significantly. We encourage you to consider such option for

targeting purposes.

Weekly e-Newsletter

Over 15,000 church and ministry leaders and co-workers from the Chinese Christian communities around the world

subscribe to The Gospel Herald’s weekly e-newsletter. Banner ads placements in the newsletter are excellent

channels to reach the influencers in your target constituencies, who would have the highest probability of spreading

the word about your products and services.

19%

50%

4%

2%

5%

15%

5%

Global Reach/Users

Taiwan

Hong Kong

Malaysia

Singapore

China

United States

Canada





*CPM = Cost per thousand impressions.

Placement / Ad Type & Sizes

(Pixels)

Base

*CPM

Impressions

Per Month

File

Size

Animation Cost per

Month

Home Page

Masthead Banner (468x60) $15 100,000 Imp 35k Up to 30 Seconds $1,500

Medium Rectangle Top (300x250) $10 100,000 Imp 35k Up to 30 Seconds $1,000

Full Banner (300x65) $8 100,000 Imp 35k Up to 30 Seconds $800

Medium Rectangle Bottom

(300x250)

$10 100,000 Imp 40k Up to 30 Seconds $1,000

Section Pages (Applies to All Section and Its Sub-Section Pages)

Leaderboard (728x90) $8 100,000 Imp 35k Up to 30 Seconds $800

Full Banner (468x60) $6 100,000 Imp 35k Up to 30 Seconds $600

Wide-Skyscraper (160x600) $7 100,000 Imp 40k Up to 30 Seconds $700

Article Page

Leaderboard Top (728x90) $10 100,000 Imp 40k Up to 30 Seconds $1,000

Leaderboard Bottom (728x90) $7 100,000 Imp 40k Up to 30 Seconds $700

Half Banner (300x65) $5 100,000 Imp 40k Up to 30 Seconds $500

Medium Rectangle Top (300x250) $8 100,000 Imp 40k Up to 30 Seconds $800

Medium Rectangle Bottom

(300x250)

$8 100,000 Imp 35k Up to 30 Seconds $800

Full Banner Bottom (468x60) $5 100,000 Imp 35k Up to 30 Seconds $500

Video Ad

Pre-roll Ad (file format – FLV, SWF (Flash 7 or 8) Actionscript

2.0)

1.5 MB 15-30 secs

(video length)

$3,000

Online Classified Directory: ($25/box) $25-$100/month

Weekly e-Newsletter





Top Full Banner (468x60) File format – JPEG, GIF $600/week

Wide-Skyscraper (160x600) File format – JPEG, GIF $600/week

Full Banner (468x60) File format – JPEG, GIF $450/week





HOME PAGE

Medium

Rectangle

(300x250)

$1,000/Month

Masthead

Banner (468x60)

$1,500/Month

Medium

Rectangle

(300x250)

$1,000/Month

Full Banner

(300x65 pixels)

$800/month





ARTICLE PAGE (TOP)

Medium

Rectangle

(300x250 pixels)

$800/Month

Leaderboard Top

(728x90)

$1,000/Month

Half Banner

300x65 Pixels

$500/month





ARTICLE PAGE (BOTTOM)

Medium Rectangle

(300x250 Pixels)

$800/Month

Article Page Full Banner

(468x60 Pixels)

$500/Month





SECTION PAGES (11 SECTIONS); International, Church, Ministry, Missions, Education, Culture, Society, Life,

Technology, Editorial, Faith, China

Full Banner

(468x60 Pixels)

$600/Month

468x60

Wide Skyscraper

(160x600 Pixels)

$700/Month

Leaderboard

(728x90 Pixels)

$800/Month

468x60





WEEKLY E-NEWSLETTER

Full Banner (468x60)

$550/week

Leaderboard

(728x90)

$600/Week

Full Banner (468x60)

$450/week

Full Banner

(468x60)

$600/week

the gospel herald united statescncdn.gospelherald.com/ghusa_mediakit_2013.pdf · 2014. 5. 19. ·...

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