the gran date
DESCRIPTION
The Gran'Date is the first online portal in Singapore that is specially designed to the adult who want to plan outing for their elderly family members. It is a one portal that provide you wide-range of ideas and information from the healthy dining choice, multi generation activities and places to visit with the exclusively discount and age friendly information.TRANSCRIPT
The Gran’ Date
.
Solution:A one-stop portal where you find all the info
you need to plan a date with granny
Adults with elderly folks
Lack of ideas & resources to plan an interesting tripLack of knowledge of care taking for the elderly
Fact Increasing aging population and lack of intergenerational bonding
By 2020, aging group in Singapore will reach more than 15%of population.
Untapped & Underserved market
Target Audience:
Mission statement/value proposition
Mission Statement
Promotes active ageing through intergenerational bonding
How it works
PLAN REDEEM SHARE
Choose your activities, add it to the organizer- We’ll plan your day for you.
Bring an elderly, flash your mobile coupon – Enjoy a discount on us.
Post a shout-out, share a photo – Hottest share of the month wins a prize.
Business Model and Scalability
Revenue Source: -Ads-Referral fees from: Participating restaurants/outlets (tracked via mobile coupons) -Partnerships with external agencies, e.g. car rentals, training centres
Scalability: -Expanding beyond Singapore -Increasing list of activities available
Next Steps
Data sets needed:•Car Park Location•Shopping malls blueprints•Maps•Elder friendly Information: Location of lifts, resting points, wheelchair ramps, wash rooms with wheelchair facilities
Credits & Contacts
Team leadName:Tan Teng TengNumber:90080920Email:[email protected] members:Gia PhuaYew JernJayne YeoYolandaKang Shiong