THE GROWTH OF CSR AND ITS INTEGRATION WITH SOCIAL MEDIA

What is CSR?

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It is how companies

manage their business

processes to produce an

overall positive

impact on society.

Are companies responsible for their societal impacts?

The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, and all other members of the public sphere who may be considered as stakeholders.

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The Idea of a Stakeholder

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Stakeholder: A party that can affect or be affected by the actions of the business as a whole. Those groups without whose support the organization would cease to exist.

Social Media’s Impact

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A Reputation Institute 2011 survey found that a company’s CSR programme (in its broadest sense), can be responsible for more than 40% of a company’s reputation.

Influencing Change

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Factors

Social media can be a doubled

edged sword.

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Transparency

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Social media now provides greater

transparency with how companies

behave – both good and bad. 

“We do business with people we like and trust.” 

For businesses, it is no longer as simple as

having the best product or best price. 

Now how they act, how they engage with their communities plays an

even greater role. 

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What is the most effective way to reach out to an audience?

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Examples: My Starbucks Idea

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Pepsi Refresh

In ConclusionSocial Media has changed the face of Corporate Social Responsibility.

Transparency has become key to CSR marketing strategies.

Companies must now focus on their stakeholders and finding ways to engage them in conversations and with their products.

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Linkshttp://www.forbes.com/sites/sap/2011/10/31/social-media-means-transparency-into-corporate-social-responsibility/

http://www.changeeverything.ca/

http://mystarbucksidea.force.com/apex/idealist?lsi=0

http://www.refresheverything.ca/

http://econsultancy.com/us/blog/9117-how-social-media-can-make-csr-more-visible

http://en.wikipedia.org/wiki/Corporate_social_responsibility

http://en.wikipedia.org/wiki/Stakeholder_%28corporate%29

http://econsultancy.com/us/blog/9117-how-social-media-can-make-csr-more-visible

http://greeneconomypost.com/csr-social-media-16538.htm

http://www.convinceandconvert.com/pr-20/tying-together-social-media-and-corporate-social-responsibility/

http://mashable.com/2010/09/21/pepsi-refresh-project-racks-up-more-votes-than-last-presidential-election/

http://adcontrarian.blogspot.com/2011/03/social-medias-massive-failure.html

http://www.brandautopsy.com/2010/01/tough-love-for-starbucks.html