The Primary Optical

area

Strong fallow area

Weak fallow area Terminal area

Axis of orientation

The Gutenberg

Design Principle

Primary Optical area

What is shown in the area is mostly, the title of the film the star which is Liam neeson and it shows

him under the text, it also shows the tagline “people are afraid of all the wrong things”. This would

attract the audience with the big star in well-known previous roles but also looking at the title makes

you wonder what the film is about.

Terminal optical area

This one shows the released date, which is most important part because how else would you know

it’s out and there is a cross to be relevant to the genre and shows death shows It is a good film.

Weak Fallow Area

Next we have Weak fallow area which is the opposite Terminal optical area this shows it similar to

the main title also shows a church not much to show as it is makes it just work with the same colour,

shows information on the film that most people don’t read.

Strong Fallow Area

Then we have the strong fallow area, which is opposite Primary optical area, which has similar

features because it would be the other bit of the poster finishing of the title, so it would attract the

audience because the title is catchy but also it is based in a graveyard which it fits in with the title.

Genres Codes and Conventions

Different things show the codes and conventions such as the colouring not much there is like black

white grey and red. This makes the genre of film maybe dark but the red can refer to blood, the

black coat reminds me of death, it’s almost if he is death deciding on whom to kill and to spare.

Anchorage

Then we have the anchorage which is basically the attraction via popular actors well in this case it

would be Liam Neeson because of his previous roles in films such as taken and non-stop. It also

includes him because he is the main character making fans want to check it out and it looks

interesting.

Modes of Address

Then finally we have the modes of address which is who they are addressing the advert to, anyone

who is looking because Liam Neeson’s character is looking straight at the camera would suggest he is

looking at us. It makes it look he is after us as if we are behind something but then it makes us want

go see the film it fits the genre well because it makes me wonder why me he is looking at so it makes

me intrigued to go watch the film and find out more.