Coca-Cola is one of the most persistent

and well-loved brands in history. It is one of the longest surviving brands, and thus considered among the most successful companies ever. The reason in part of this, is their strong advertising and marketing. Coca-Cola has always relied in advertising to promote and market their brand, and this is why they are

always on top of their game, after having been in the market for more than a century! Coca-Cola advertising has indeed greatly affected American pop culture, and even the whole world. Here is a collection of the best Coca-Cola Advertising from its early days in the 1880′s up until now. Enjoy!

It was the eventful date of May 8, 1886, where it all started. John Pemberton sold his first Coca-Cola drink at a soda fountain in Jacob’s Pharmacy, Atlanta. Subsequently

he published the first Coca-Cola advertisement in the Atlanta Journal.

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The first Coca-Cola

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There is little creativity found in the first ad, just some text. No artsy fonts, no images, no gimmicks. The first newspaper ad showed the company’s first (and definitely the last) tagline: ‘Delicious! Refreshing! Exhilarating! Invigorating!’

Soon afterwards, John Pemberton ran a longer and more persuasive newspaper ad. It still promoted the drink as a ‘delicious, exhilarating, refreshing and invigorating’ drink, but added more promises that the drink is an ‘intellectual beverage’, ‘temperance drink’, ‘brain tonic’, and it even claims to be able to cure ‘headache, neuralgia, hysteria, melancholy’ and more.

Of course, these claims are not plausible, but a hundred years before there were no organizations that regulated advertising and the false advertising laws were pretty much non-existent. Newspapers during this era were full of fraudulent advertising by quack doctors and scam artists.

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Coca-Cola advertising during the early 1900′s relied on young women as their spokespersons. The first spokesperson of Coca Cola is model Hilda Clark.

Coca-Cola is often credited for creating the image of the modern Santa Claus as an old, jolly and fat man in a red and white suit. Coca-Cola did invent the red-and-white jolly Santa during the 1930′s, the illustration done by Haddon Sundblom. Before Santa, pretty young women were used to endorse Coca-Cola.

Always Coca Cola In 1993, The Coca-Cola Company made a dramatic shift in its advertising by introducing the memorable "Always Coca-Cola" campaign, by Creative Artists Agency and later Edge Creative. Animated polar bear became one of the most popular symbols of Coca-Cola.

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The Coke Side of Life The ad campaign was launched in 2006 and it’s main theme centers around people drinking Coke and feeling happy and positive. You drink Coke, you feel good. The campaign has optimistic and positive vibes, and it captures the very essence of life. It encourages people to love spontaneity and to see the world in full color.

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Use your imagination and recycle. Our future depends on it.