the im pact of w eb 2 - cisco. · pdf filetechnology trends home personal work cable nintendo...

TheImpact

of Web 2.0

Nobodylikes

Change

Technologythrives onChange

TECHNOLOGY TRENDS

HOME PERSONAL WORK

Game Stations

CDi

First portable

computers.

(luggable)

Grafical User Interface

PC Games

Sound Card

TECHNOLOGY TRENDS

HOME PERSONAL WORK

Cable

Nintendo

GamingMobiel Phone

VideoCard

PSTN Modem

Browser, Netscape

BBS

TECHNOLOGY TRENDS

HOME PERSONAL WORK

Plasma

LCD

PVR

Home Gateway

Home Theatre

Ubiquitous

WAP

GPRS

HotSpots

Internet maturity

Teleworking

Security

Bell's law:

Every decade a new class of computer emerges from a hundredfold drop in the price of processing power.

Enter the Peta world.

Peta = 1015 = a million billion

Latin verb: petere (to search)

Part ICommunication

in 2015

“ We are drowning in information,but are starved of knowledge. ”

John Naisbitt, Megatrends (1982)

Web 2.0

Comparison

! Intranet

xxx

The Web 2.0The Web 1.0

! Wiki

xxx

Home

The era of theconnected

Part IIThe Internet.

Again.But Better.

paradigm shift (pair uh dime shift)

Etymology:

Late Latin paradigma,

from Greek paradeigma, from paradeiknynai

to show side by side

1. a profound and irreversible change to a different model of behavior or perception.

2. an epiphany with staying power. 3. a sea change of such magnitude that it alters

the course of all who pass through it.

e-COMMERCETHEN

Web 1.0

Revolution number 2

“Everyone remembers the big Internet Crash of

2000. The dot-com bubble burst, and everyone

thought the internet-euphoria was dead and

buried.

Now today, we see that far from having

‘crashed’, the web is more important than ever,

with exciting new applications and

functionalities popping up with surprising

regularity. It’s the Web 2.0 era.”

-- Tim O’Reilly

Web 2.0

Web 2.0

First GenerationWeb 2.0

Comparison

! Netscape

Netscape tied into the old metaphor of software: selling clients, and focused on the browser as the bearer.


! Google

Google ties into the new metaphor of software: providing a service, and sees Google as a platform.

ComparisonWeb 2.0

Comparison

! Status: portable

xxx


! Status: The Phone

Comparison

! Diskette

xxx


! Memory Stick

xxx

Comparison

! Phone

xxx


! VoIP

xxx

Comparison

! eMail

xxx


! Messenger

xxx

Comparison

! Modem

xxx


! Ubiquitous Bandwidth

xxx

WE ARE ALLIMMIGRANTS

Web 2.0

Part IIIThe

ParticipationGeneration

The Long Tail

The Long Tail

The Long TailWeb 2.0

Part IVBuilding

Communities

© Y2K+2 Peter HINSSEN – [email protected]

<COMMUNITY>

com!mu!ni!ty n., pl. com!mu!ni!ties. Abbr. com.

1. A group of people living in the same locality and under the same government. 2. A group of people having common interests: the scientific community; the international business community. 3. Similarity or identity: a community of interests. Sharing, participation, and fellowship. 4. Society as a whole; the public. 5. Ecology. A group of plants and animals living and interacting with one another in a specific region under relatively similar environmental conditions.

The region occupied by a group of interacting organisms.

Zopa is the marketplace where people meet to lend and borrow money

Lenders get great returns - Borrowers get low-cost loans - And with no banks in the middle, everyone gets better rates

Content is King

Contact is King

The Mediumis the Message

The Responseis the Message

We call the Shots

They callthe Shots

Part VDigital

Integration

Comparison

! Website

xxx


! Portals

xxx

Comparison

! Webtrends

xxx


! Customer Intelligence

xxx

Comparison

! Front-End-Focus

xxx


! End-To-End Integration

Comparison

! Hyperlinks

xxx


! Cross-ChannelConsistency

xxx

Front-End Back-EndMiddleware

SFA(offline access)

CTI(call tech)

CRMEnterpriseApplicationIntegration

Legacy

ERP

Business Intelligence

Website(internet tech)

Portals(internet tech)CROSS

CHANNEL CONSISTENCY

END-to-END INTEGRATION

Comparison

! Corporate Presence

xxx


! Extended Enterprise

xxx

Web 2.0

Comparison

! Silos


! Services

3rd party service providers

Extranet

Internet

customers

Comparison

! Application Integration

xxx


! Services Architecture

xxx

Comparison


Let’s make the future concrete:

Everything becomes VIRTUAL.

Comparison

! SECURITY: Fort

SECURITY


! SECURITY: Built In

IMMUNITY

So,It’s NOT aboutbeing digital.

It’saboutbeingclever.

“ The future is here. It's just not evenly distributed yet. ”

-- William Gibson

DoYOU

want to LEAD

with IT?

The days of the monoliths are over.

Today, application development is about interchangeable re-usable components.

Web 2.0 is a

symptom

A symptomof

Change

The connectedworldis a

symptom

A symptomof

Change

But don’tconfuse

the symptomswith

the cure

Web 2.0

© Y2K+7 Peter HINSSEN

– [email protected]

OnDemand Solution Providerfor B2B transactions.Chairman of the boardCo-founderwww.porthus.com

Strategic Consultingfor the digital age.CEO & Co-founderwww.a-cross.com

Web 2.0 agencyfor the new online revolution.Co-founderwww.one-agency.be

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