the impact of new media technology on the navajo times1 tmc 480 senior project oral defense the...
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The Impact of New Media Technology on the Navajo Times
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TMC 480 Senior Project Oral Defense
The Impact of New Media Technology on the Navajo Times
Presented By:
Sierra JohnsonSierra Johnson
Arizona State UniversityDepartment of Technology Management
The Impact of New Media Technology on the Navajo Times
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Biographical IntroductionBiographical Introduction
• Major Field of Study: Graphic Information Technology
• Graduation Date: May 13, 2010• Faculty Mentor: Dr. Thomas Schildgen,
Professor• Employment:
– Freelance Graphic Designer
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Biographical Introduction ContinuedBiographical Introduction Continued
• Career Aspirations Upon Graduation: To gain experience within the Graphic Design field
• Special Interest in Senior Project Topic: Exposure to the impact of new media. To understand how print is in may effect others, but may be a benefit to the rest.
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Chapter 1 – Introduction – TitleChapter 1 – Introduction – Title
The Impact of New Media Technology on the Navajo Times
By Sierra Johnson
April 20, 2010
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Chapter 1 – Introduction – Statements Chapter 1 – Introduction – Statements of the Problemof the Problem
The problem of this research is to investigate weather or not it is a good idea for the Navajo Times to go digital and to see if the impact of new media is having an impact on the Navajo Times newspaper company today.
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Chapter 1 – Introduction – Limitations Chapter 1 – Introduction – Limitations and Key Termsand Key Terms
• Limitations of the Project: This study is limited to the Navajo Times newspaper company on the Navajo Nation to show the significance of what the impact on rural areas are within the newspaper industry and see what new technology is being implemented today. This project is only limited to discussing the relating material with newspapers and new media and will not discuss the process of the newspaper printing process.
• Key Terms:– Facebook– A social networking website that is operated and privately owned by
Facebook, Inc. – Penny Press – Penny Press newspapers were cheap, tabloid-style papers
produced in the middle of the 29th century.– Twitter– A free social networking networking and microblogging service that
enables its users to send and read messages known as tweets.– Wi-MAX – A telecommunications technology providing wireless data, voice, and
video over long distances.
Sources Listed on Handout
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Chapter 2 – Review of Related Chapter 2 – Review of Related Literature – Navajo NationLiterature – Navajo Nation
• Size: 25,000 square miles (16.2 million acres)– Arizona, New Mexico, Utah
• Population: 180,000 (2000 census)• No accurate data of how much Internet users
there are on the Navajo Reservation• Internet provider-WiMAX
– Quest predicted it would take them 45 years to reach 70 percent of homes.
• Took them 2 years to get Internet access to 42 customers.
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Chapter 2 – Review of Related Chapter 2 – Review of Related Literature – History of NewspapersLiterature – History of Newspapers
• 1830– Newspapers took off with
Penny Press.
• Takeover of Technology• Great Depression = Radios
– 1929-1933 newspaper sales fell 42%
– 1941 – sales still down 20%
– Televisions overcome radios
http://www.fas.org/sgp/crs/misc/R40700.pdf
Source: SCRC
As of 2009 As of 2009 newspaper newspaper
sales sales continue to continue to
decline.decline.
http://www.fas.org/sgp/crs/misc/R40700.pdf
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Chapter 2 – Review of Related Chapter 2 – Review of Related Literature – New Media technology Literature – New Media technology
within the newspaper industrywithin the newspaper industry5 ways to avoid extinction of newspapers:
1. Embrace Chaos
2. Devise a new strategy that emphasizes alliances and collaboration
3. Find a strong technology partner
4. Create a Twitter taxonomy
5. Explore micropublishing solutions
As of April As of April 2009 Website 2009 Website
views of views of Newspaper Newspaper companies companies are on the are on the
rise.rise.
http://www.fas.org/sgp/crs/misc/R40700.pdf
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Chapter 2 – Review of Related Chapter 2 – Review of Related Literature – History of Navajo TimesLiterature – History of Navajo Times
• First published in 1960.• Located in Window Rock, Arizona.• Navajo Time’s missions statement is “to inform
the Navajo people of events, news and issues of importance to them, whether from within the boundaries of the Navajo Nation or throughout the United States”.
• Publish newspapers every Thursdays
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Chapter 2 – Review of Related Chapter 2 – Review of Related Literature – Navajo Times TodayLiterature – Navajo Times Today
• 23 K newspapers sold Subscribers: 100– 90% are sold
• Website views: 230,000 views per month• What is being incorporated for new technology
within the Navajo Times?– Education & Instruction
– Benefits of incorporation and utilizing new technology
– How to use new technology at work
– How to use technology to improve profession
– How to improve product
– New Equipment & Supplies• Purchasing new computer equipment, software and hardware, and improving Internet
services.
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Chapter 3 – Methodology – Sampling Chapter 3 – Methodology – Sampling Techniques and Survey InstrumentTechniques and Survey Instrument
• Sampling Techniques:– Navajo Times Employee Survey
• Publisher/CEO• Editor• Subscriber/Circulations• Advertising Manager
– Navajo Times Reader Survey• Randomly selected at newspaper stands
• Survey Instrument:– Navajo Times Employee Survey was completed online via e-mail.– Navajo Times Reader Survey was completed Face-to-face recorded
on paper (21 participants), and online (21 participants).– Esurveyspro.com was used for online surveys.
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Chapter 3 – Methodology – Data Chapter 3 – Methodology – Data CollectionCollection
• Microsoft Excel – Pie Charts • Confidentiality on Readers & Employees, except
CEO/ Publisher Tommy Arviso, Jr. • Each Employee was given a set of questions
based on their position at Navajo Times.• Readers were asked the same questions online
and in person.
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Chapter 4 – Results of the Project – Chapter 4 – Results of the Project – Response Rate of Complete SurveysResponse Rate of Complete Surveys
• 100% Response Rate of the Navajo Times Readers– 50% of surveys was completed in person.– 50% of surveys was completed online.
• 50% Response Rate of Navajo Times Employees– No response was received from the remaining 4 of 8
employees.
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Chapter 4 – Results of the Project – Chapter 4 – Results of the Project – Navajo Times Readers OnlineNavajo Times Readers Online
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Chapter 4 – Results of the Project – Chapter 4 – Results of the Project – Navajo Times Readers In PersonNavajo Times Readers In Person
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Chapter 4 – Results of the Project – Chapter 4 – Results of the Project – Navajo Times Readers CombinedNavajo Times Readers Combined
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Chapter 4 – Results of the Project – Chapter 4 – Results of the Project – Employee SurveysEmployee Surveys
Do you think social networks are a good way for the Navajo Times to network? “Yes. Social networks add more capability and access to communicate with readers.”
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Chapter 4 – Results of the Project – Chapter 4 – Results of the Project – Employee SurveysEmployee Surveys
Views on major newspapers going digital: “Agree, Technology is so advanced that everyone and anyone with a cell phone can access the metro areas. However, this is not possible for the Navajo Times as we have a unique readership base. We have to consider the pro’s and con’s of circulation & targeted areas”
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Chapter 5 – ConclusionsChapter 5 – Conclusions1. Newspapers are generally sold: Newsstands in print2. 88% of readers read the Navajo Times for local news.3. 81% of readers are unaware of social networks4. 57% of readers on the Reservation find it difficult to get
access to the Internet.5. Navajo Times employees agree 100% that social
networks are a good way to network.6. The Navajo Times will continue to have a printed edition
of the Navajo Times, New Media has not effected the sales of the Navajo Times nor has it had a effect on the residents of the Navajo Nation.
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Chapter 5 – RecommendationsChapter 5 – Recommendations
• More time and questions for Navajo Times Employees
• Conduct all Reader Surveys in Person at multiple locations that Navajo Times newspaper are sold.
• Exclude online Surveys from this type of research.
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Thank YouThank You
Any Questions?