the impact of social media & inbound marketing
DESCRIPTION
This presentation explains the basics of Social Media and Inbound Marketing. It gives an overview of the channels and tactics used in a sucessful marketing campaign.TRANSCRIPT
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Name
Company
Knowledge or interest in Social Media
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What should you DO at your party?
Listen and engage.
(Be forthright. Be helpful. Be charming.)
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Don’t be a bore.
(or a bully)
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Make online word-of-mouth work FOR you.
(Brand evangelists. Informed customers.)
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Does it work? Which are the best ones?
How do I break through the noise? How much time does it take?
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Interact with your markets. Great customer advocacy tool.
Usage
Reach mass market
Share biz fun side
Develop an invested,
engaged community
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Chat with your network and drive website traffic.
(in 140 characters or less)
First touch: don’t have
to approve followers
Share links to content
Quickly maintain
presence
Quick customer service
Usage
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Build and collaborate with a network of colleagues.
Usage
Share content &
establish creditability
Attract new talent
Learn from industry
leaders & colleagues
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Show & tell with your customers & prospects.
Usage
2nd largest search
engine
Use video to educate,
entertain, explain
Videos are easy & fun
to share
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Give customers a post-transaction voice.
Usage
Know opinions &
perceptions of users
Respond to good &
bad reviews
Foster good reputation
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51%
68%
26%
57%
38% 33%
45% 43%
Twitter Facebook LinkedIn Blog
B2C B2B
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Each with its own strengths and weaknesses, based on the type of business and market using it.
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Social Media is free (like a free puppy). For max ROI:
Be consistent
Set and follow schedules
Match channel to your market Focus on engaging
Start with 20 hrs/mo
Stick with 10+ hrs/mo
Hire an intern
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Ads & Brochures
Word-of-mouth
Cold Calling
Trade Shows
Junk Mail & Spam
Blogs, eBooks, Videos
Social Media
SEO & PPC
Webinars & Whitepapers
Feeds & RSS
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$134
$332
Inbound Marketing
Outbound Marketing
Better targets interested prospects ROI tends to increase over time
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Facebook, Twitter,
LinkedIn, YouTube,
Reviews
Keyword, SEO,
Organic, PPC, Link
Building
Blogs, Videos,
Whitepapers,
eBooks
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Slow and steady wins
the race, don’t give up
Change your daily
marketing activities
Give away remarkable
content
Use social media for
conversations
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Social Media, SEO
Content marketing: blog articles,
video, infographics, eBooks
Permission marketing: gather email
White papers
Product demos
Trial offers
Email newsletters
Audience segmentation
Targeted efforts
Loyalty incentives
Customer relationships
Create lifelong
customer & brand
ambassador
Social media
Contests
Referral programs
Loyalty promotions
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Our own business has expanded and is not
bound by its location.
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For notes from today, go to
grasshoppermarketing.com/keytakeaways
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