the impact of technology on fitness and health clubs in japan sportec 2017

LEVERAGING TECHNOLOGIES FOR COMPETITIVE ADVANTAGE SPORTEC 2017

@bryankorourke bryankorourke.com

OUR FAMILY LOVES JAPAN WE ARE HONORED TO BE HERE

3

TECHNOLOGY IS CHANGING THE WORLD AND THE FITNESS INDUSTRY

[email protected] | bryankorourke.com

4

TECHNOLOGY CREATES NEW POSSIBILITIES

5

TECHNOLOGY CREATES NEW CONSEQUENCES AND OPPORTUNITIES

6

IN WAYS THAT WILL SEPARATE SOME FROM OTHERS

7

WHILE CREATING ENTIRELY NEW MARKETS

8

ARE YOU READY ?@BRYANKOROURKE

9

TECHNOLOGY IS GROWING EXPONENTIALLY

10

TECHNOLOGY CREATES ABUNDANCE

@PETERDIAMANDIS @BRYANKOROURKE

11

MASAYOSHI SON SOFTBANK $100B VC FUND

12

Globalism

TECH PART OF KEY MEGA TRENDS

Consumers

Technology

CHANGEEconomics

9.22.2015 | @bryankorourke

WEVE NOT SEEN ANYTHING YET

MAIN TOPICS ON TECHNOLOGYS IMPACT

1. KEY TECH TRENDS


2. FITNESS BUSINESS MODELS

3. USING TECHNOLOGY TO COMPETE


18

1. KEY TECH TRENDS

19

TECHNOLOGY HAS CHANGED OUR WORLD

AND IT IS CHANGING OUR INDUSTRY

20

TECHNOLOGY MEANS GROWTH

INFINITE POSSIBILITIES

NEW ERA OF BETTERMENT MORE THAN FITNESS

BETTERMENT IS HEALTH AS A LIFESTYLE

BETTERMENTFashionable

Nutritional Spiritual

Fitness

Medical Communal

PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION

3 KEY CONSUMER FITNESS TRENDS

DIGITAL FITNESS SENSORS & PLATFORMS - UX

25

@bryankorourke

SENSORS

26

SENSORS

160M ANNUAL 2019

MORE THAN GLOBAL CLUB

MEMBERS

27WEARABLES IN JAPAN

$143.2 M


Penetration 64% Of US


3.40% Penetration

30FITNESS APPS IN JAPAN

$92.1 M

31FITNESS APPS IN JAPAN

6.50% Penetration

32

INGESTIBLES - SMART PILLS

33

TATOO SENSORS FOR GLUCOSE

34

CONTACT SENSORS FOR GLUCOSE

35

SMARTPHONES

36

HARDWARE COST DROPPING SMARTPHONE WAR PEACE DIVIDEND

HARDWARE NOT AS IMPORTANT AS THE PLATFORM

38

2017 SMARTPHONE PENETRATION %

0

22.5

45

67.5

90

S Korea Hong Kong Australia China Japan

5556

838686

39

INTERNET SPEEDS - JAPAN #2

40

INTERNET CONNECTION CHANGES EVERYTHING

41

SOCIAL MEDIA

64 MILLION USERS 51% OF MOBILE CONNECTIONS

42

Social In Japan - 51% PenetrationMARKETING ENGAGEMENT

43

Social Mobile Users +21% GrowthMARKETING ENGAGEMENT

44

Youtube Twitter Line Most PopularMARKETING ENGAGEMENT

45

LINE APP

46

Global Comparison

47

Daily Internet Use - 3 Hours 1 Hour MobileMARKET TO CUSTOMER ATTENTION

48

SMARTPHONES ARE CHANGING

TREND - NO INTERFACE

VOICE - ALTERNATIVE INTERFACE AND ARTIFICIAL INTELLIGENCE

VOICE ALTERNATIVE GESTURES

52

ARTIFICIAL INTELLIGENCE WATSON HEALTH

PAYMENT

INTERNET OF EVERYTHING

NEW MATERIALS TECHNOLOGY

AUGMENTED & IMMERSIVE TECH

VR EQUIPMENT

@Bryankorourke @Kevin2Kel lyFREE COPY OF THE BOOK

GREATEST FITNESS PRODUCTS OF THE NEXT 20 YEARS HAVE NOT BEEN CREATED YET - @KEVIN2KELLY

Kevin Kellys View Of What Will Happen With Technology12 Inevitable Forces

60

01 Becoming 02 Cognifying 03 Flowing

04 Screening 05 Accessing 06 Sharing

BE CO FL

SC AC SH

SCREEN

FL & CO

12 Inevitable Forces

65

07 Filtering 08 Remixing 09 Interacting

10 Tracking 11 Questioning 12 Beginning

Kevin Kellys View Of What Will Happen With Technology

FI RE IN

TR QU BG

TR & COSENSORS, PLATFORMS, MACHINE LEARNING

ENHANCING REVENUE DRIVING DOWN COST EQUIPMENT BROKEN IS BIG PROBLEM

2. BUSINESS MODELSEFFICIENCIES & REVENUES

CREATE ENTIRELY NEW MODELS

Tweet @BryankORourke @TomFriedman For A Copy

DISRUPTION IN THE ERA OF MASS

ACCELERATION

71

DIGITAL MUSICTECH GROWS MARKET

RESTAURANTS OFFER DINNING EXPERIENCES

THIS OFFERS A DINING EXPERIENCE

CONCERTS OFFER MUSICAL ENTERTAINMENT

THIS APP DOES TO

CLINCS OFFER MEDICAL CARE

THIS APP OFFERS MEDICAL CARE

HEALTH CLUBS OFFERHEALTH & FITNESS EXPERIENCES

GOLDS GYM JAPAN

THIS OFFERSHEALTH & FITNESS EXPERIENCES

SO DOES THIS

THIS OFFERS FITNESS EXPERIENCES

AND THIS OFFERS GOLF EXPERIENCES

SHIFT FROM INDUSTRIES TO ARENAS

DESIGN SUSTAINABILITY

OMNIPRESENCE SERVICE SCOPE

KEY BUSINESS MODEL DRIVERS

VERY IMPORTANT DRIVER PEOPLE

S CURVE REINVENTION DISCONTINUITY

WHAT ARE FITNESS AND BETTERMENT EXPERIENCES BECOMING ?

HOW IS THE INDUSTRY EVOLVING ?

WHAT WILL COMMUNITIES REALLY WANT AND NEED ?

FITNESS CENTERS HELP PEOPLE GET HEALTHY & FIT

AND WEVE ENTERED A NEW ERA

WE MUST INNOVATE: APPLY FRESH THINKING TO REACH OUR POTENTIAL

OLD MODEL OF VALUE ASSETS LOSE VALUE

CU

STO

MER

S

TRANSACTIONS / $

95

MASAYOSHI SON SOFTBANK $100B VC FUND INTERNET OF THINGS ARM

NEW MODEL OF VALUE ASSETS CREATE NEW VALUE

REC

EPTO

RS

SEN

SOR

S

COGNITION - AI

HOW SMART BRANDS WILL WIN@BRYANKOROURKE

INFORMATION IS KEY: DATA IS KING

DIGITAL FITNESS IS JUST STARTING

PERSONALIZATION + AUTOMATION = PROFIT

AUTONOMANIA!AUTOMATED SOLUTIONS COMING MAINSTREAM

AUTOMATED SOLUTIONS COMING MAINSTREAM CHECKIN KIOSKS, ONLINE MEMBERSHIP, AUTOMATED

TRAINING SERVICES, NFC ACCESS CONTROL AND MORE

LEGACY SYSTEMS WONT WORK

PEOPLE STILL MATTER THE MOST TECHNOLOGY SIMPLY EMPOWERS THEM

105

MOBILE, BOOKING, MUSIC, APPARELL

MORE REVENUE PER MEMBER

106

TECHNOLOGY NOT JUST IN BOUTIQUES

107

TECHNOLOGY IMPACTING ALL FITNESS MODELS

108

CONVENIENCE

109 IMPROVED USER EXPERIENCE

SMART CLUB BRANDS WILL MERGE PHYSICAL & DIGITAL EXPERIENCE - OMNIPRESENCE

110

VIRTUAL TRAINING

111

VIRTUAL TRAINING

112

GAMIFICATION

114CLOUD BASED INFORMATION SYSTEMS

115

PLATFORMS FOR MEMBERS AND CLUBS

DIGITAL FUNCTION AND AESTHETICS

118

MOBILE APP

EQUIPMENT MONITORING

SOCIAL, MOBILE WEBSITE, STORY TELLING VIA CONTENT, MEMBERSHIP

SERVICE CREATES LOYALTY

TREND - FUTURE OF SERVICE

VIDEO VALET SERVICES INSTANT SERVICE ONLINE - CHAT BOTS

NUTRITIONAL - VIDEO VALET SERVICE

124

NEW COACHING MODELS

NEW TRAINING MODALITIES

NEW SERVICE ON DEMAND LIKE UBER

ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET

127

DIGITAL

3. USING TECHNOLOGY TO BETTER COMPETE


DESIGN SUSTAINABILITY

OMNIPRESENCE SERVICE SCOPE

KEY BUSINESS MODEL DRIVERS

S CURVE REINVENTION

131

HAVE A BUSINESS MODEL PLAN

132

BUSINESS MODEL INNOVATION WHEN THE GAME GETS TOUGH CHANGE THE GAME

USE THIS AND OTHER TOOLS

133

USE THIS AND OTHER TOOLS

134

BUSINESS MODEL GENERATION

135

UX DESIGN

136

HAVE A TECHNOLOGY STRATEGY

137STUDY OTHERS SUCCESSES AND FAILURES

IHRSA INNOVATION & TECHNOLOGY

EDUCATION

EDUCATION www.Fittechcouncil.org/podcast

140

Globalism

KEY MEGA TRENDS

Consumers

Technology

CHANGEEconomics

141

TECHNOLOGYS IMPACT IS ABUNDANCE

GROWS THE MARKET142

DIGITAL

143

TRIPLE IN DECADE

1B GLOBAL FITNESS CONSUMERS BY 2024

144

1. KEY TECH TRENDS

2. CLUB OPERATIONS

146

@ProfGalloway

A Common Thread Among Those Who Outperform Their Peers Is Great Integration

Of Online and Offline Channels.

3. USE TECHNOLOGY TO BETTER COMPETE


148

BUSINESS MODEL INNOVATION HAVE A PLAN AND A STRATEGY

149

STUDY OTHERS SUCCESSES AND FAILURES

151

YOUR VISION AND PASSION WILL CREATE THE FUTURE

@[email protected]

the impact of technology on fitness and health clubs in japan sportec 2017

Health & Medicine