G O I N G G L O B A L T H R O U G H D I G I T A L P U B L I S H I N G !

THE IMPERATIVE OF DIGITAL PUBLISHING

Truffle, Glitter, Macchiato, Puti, Mojo, Meiji, Bonnie, Hershey

Ariel Lim Ookbee Philippines, Inc. @aylim14_

HELLO!

AGENDA

1  Definitions

2  Global Statistics

3  Local Statistics

{ } 1 Definitions Start on the same page

Digital Publishing

DAILY ROUTINE

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{ } 2 Global Statistics Growth and Challenges

PRINT REVENUES DOWN 17.95%; DIGITAL UP 1049.65%.

“ “ Source: World Magazine Trend 2014 - 2015

Source: http://chellmabell.tumblr.com

The Evolution of Mobile Phones

Source: Digital Publishing in the New Millennium

{ } 3 Philippine Statistics Insights and Trends

95% of purchases come from credit card users. “

“ Source: Internal Data

Source: Internal Data

The Evolution of Mobile Phones

iOS Users Are the Paying Users

CASE STUDY More is more.

Do it right.

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