the importance of personal branding
DESCRIPTION
I presented this at the Communications Directors Forum in October 2013. It was a workshop so the delegates did lots of activities throughout the session but these are the slides I used.TRANSCRIPT
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The importance of
personal branding
Kate Reynolds@kate_reyn
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•What is a personal brand?
•Why does it matter?
•How can you manage your brand?
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Brand = Reputation
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Who takes an interest in your reputation?•Colleagues – immediate and wider•Your employer•Future employers•Suppliers•Potential clients/customers•Your organisation’s stakeholders•Professional network
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Why is it important?
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People make decisions about you based on your
reputation.
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Where is your reputation formed?
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How can you manage your reputation?
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Find your passion and purpose.
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Be yourself.
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Work smart and hard.
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Manage your online presence.
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If you can’t be found online, you don’t exist.
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Invest in your learning.
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Seek out and listen to feedback.
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Reputation in a word
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What’s your word?
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Be brilliant.
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@kate_reyn
katereynolds.net
linkedin.com/katereynoldscomms
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Photo credits
• Slide 6: http://mrg.bz/mzClcl• Slide 8: http://mrg.bz/sENbJL• Slide 9: http://mrg.bz/FdSdPS• Slide 11: http://mrg.bz/fEErBn• Slide 12: http://mrg.bz/jrLNPH• Slide 16: http://www.flickr.com/photos/canoarias/6273746410/ • Slide 17: http://www.flickr.com/photos/zimpenfish/228553888/ • Slide 18: http://www.flickr.com/photos/abrinsky/3754792367/ • All other images author’s own