the importance of why for intranets and digital workplaces - talk at intrateam event copenhagen 2015
TRANSCRIPT
The importance of Why
For intranets and digital workplaces
by Samuel Driessen - IntraTeam Event Copenhagen Febr. 24-26, 2015
Hi I’m Samuel @driessen
Not about:
Why don’t we
ask Why more?
Why helps us think, find out what’s essential
Ambitious Realistic
Valuable
Useful
Why is not asked at all Or, it’s answered in isolation
Do you have a clear goal and strategy for your intranet?
How little do organizations think about goals/strategy for intranet/digital workplace?
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no intranet goal intranet goal with a common view on goal
intranet goal with no common view on goal
intranet goal with some common view on goal
don’t know 14%
15%
5%
30%
36%
Key barriers to social collaboration progress: lack of overall strategy MITSloan Deloitte July 2013
80% of social collaboration initiatives fail due to lack of purpose and/or provide and pray approach Gartner Jan/Sept 2013
Would you say the development of the intranet is purposeful and methodical? 22% not really - 56% in some way, yes - 23% absolutely Source: http://www.slideshare.net/Intranatverk/intranet-trends-in-finland-2014-41551136
Top 3 reasons to have an intranet:
1. Communication
2. Support daily work employees
3. Give access to information sources
Source: Intranetmonitor 2014 Entopic, http://www.entopic.com/publicaties_type/intranet-monitor-2014/
Example: News, profiles, project spaces & microblogging
Example:News, profiles, project spaces & microblogging
Example: To improve knowledge sharing
13
The intranet connects the office workers to the employees in the field to improve product and service development by x% per year.
14
The intranet increases oneness in the organization to improve customer satisfaction and decrease the number of service calls by x% per year.
Why - How Laddering
Increases oneness, improve customer satisfaction, decrease the number of service calls
Change the world
…
Communication Knowledge sharing
… …
News widget … … …
Intranet goals:
Specific, measurable
Inspirational
Focused on then and now
Business goals and employee’s work related
ik vind het plaatje zonder blauwfilter vrolijker :-)
I hear you! en ook met de wetenschap dat tekst soms lastig leesbaar is ga ik dit anders doen
How to get to ‘Why’
Splendid
i s o l a t i o n
We need to work togethere.
Broad group
One-on-one
Workshops Business focus
Realistic + Consensus + Enthusiasm
Ask Why more often
Distinguish between Why and How
Do it together
Make sure it’s: measurable – inspirational – about then and now – business related
Any questions?
Any why’s?
