the importance of why for intranets and digital workplaces
DESCRIPTION
Many intranet don’t have a clear goal and strategy. Why? And why is an intranet goal and strategy important? In this talk Samuel will share his experience with helping large organizations define their intranet strategy. He will help you distinguish between a good and bad goal. And help you define a goal and strategy that successfully drives your intranet development.TRANSCRIPT
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The importance of why For intranets and digital workplaces
by Samuel Driessen - Intranatverk Stockholm Nov. 13, 2014
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Hi I’m Samuel @driessen
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Not about: Why don’t we ask Why more?
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Why helps us think, find out what’s essential
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Ambitious Realistic Valuable Useful
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Why is not asked at all Or, it’s answered in isolation
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Do you have a clear goal and strategy for your intranet?
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Example: News, profiles, project spaces & microblogging
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Example: To improve knowledge sharing
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Intranet goals are:
Specific, measurable
Inspirational
Focused on then and now
Business goals and employee’s work related
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How to get to ‘Why’
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Splendid i s o l a t i o n
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It’ a team effort
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Broad group One-on-one Workshops Business focus
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Realistic Consensus Enthusiasm
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Ask why more often
Distinguish between why and how
Do it together
Make sure it’s: measurable – inspirational –
about then and now – business related
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Any questions? Any why’s?