the innovators 4

8/14/2019 The Innovators 4

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The Innovators

ZEESHAN RASHEED

BILAL ARSHADRAHEEL HANEEF


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COMMUNICATIONCOMPARISON

M.K. SONS (pvt) Ltd.PK

Vs

KLASH CLOTHING UK

FINAL

PROJECT


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What is communication?

The activity of conveyinginformation and ideas betweenorganizations or people

Life blood of every organization

It includes

1. Internal communication

2. External communication


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INTERNAL

COMMUNICATION

Communication within the

organization.

It may be1. Downward

communication

2. Horizontal communication3. Upward communication


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Downward communication

Communication from executive

class to subordinates. Through this type of communication

employees can be better

1. Motivated

2. Efficient

3. Directed


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Downward communication

equation

Executive class

Subordinates


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Horizontal communication

Communication between thesame rank of employees

Through this type of communication

employees can1. Solve problem

2. Perform job duties

3. Prepare for meeting

4. Co-operate on important project


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Horizontal communication

equation

same rank same rank


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Upward communication

Communication fromsubordinates

to executive class.

Through this type ofcommunication subordinates can

1. Complain

2. Report

3. Suggestions


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Upward communication equation

Executive class

subordinates


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External communicationExternal communication

Communication out side the

organization.

It includes

Letter, report, proposal, telephone, fax,

internet etc.


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INTERNAL

COMMUNICATIONCOMPARISON


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Downward communicationDownward communication

comparisoncomparison

M.K. sons (pvt) Ltd. KLASH CLOTHING UK

letters are circulated to

all the subordinates

signatures are taken

notify the subordinates

pasting notes on the

notice board.


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Horizontal communicationHorizontal communication


M.K. SONS (pvt) Ltd. KLASH CLOTHING UK. communication is done

by telephone, and

manually.

communication is done

through network called

MAIN SERVER, andtelephone also.


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Upward communicationUpward communication


M.K. SONS (pvt) Ltd. KLASH CLOTHING UK. upward communication

is done (directly) orally

as well as written.

upward communication

is done indirectly

through middlemanagement (orally).


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ANYQUESTION ???


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EXTERNALCOMMUNICATIN

COMPARISN


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WE WILL CHECK EXTERNAL

COMMUNICATION THROUGH

DIFFERENT ANGLES OF

COMMUNICATION


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GENERALLYGENERALLY

COMPARISONCOMPARISON

M.K. SONS (pvt) Ltd. KLASH CLOTHING UK

External communication

is done through E-MAIL

and LETTERS to some

extent.

External communication

through E-MAIL,

WEBSITE, MEETINGS

and LETTERS to extent


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CUSTOMERCUSTOMER

COMMUNICATIONCOMMUNICATION

COMPARISONCOMPARISON

M.K. SONS (pvt) Ltd. KLASH CLOTHING UK

done by E-MAIL,

TELEPHONE,

LETTERS

done by E-MAIL,

TELEPHONE,

LETTERS


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SAMPLE DISTRIBUTIONSAMPLE DISTRIBUTION

M.K. SONS (pvt) Ltd KLASH CLOTHING UK

Nationally distributesby own mobile-van.

Internationally distributes

by courier service

Nationally and

Internationally using

courier service


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MARKETINGMARKETING


By providing various

incentives and sending

E-MAILS

By personal contacts and

participating in

Exhibition


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visitorsvisitors


visitors are welcomed

on the reception

visitors are welcomed on

the reception for turn

as customer


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ANY QUESTION???


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THANKS AND HAVE AGOOD DAY!

the innovators 4

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