i Pads Innovation Diffusion

The iPad

Bristol School District

Presented bySonja G. PughEd. S. Educational Technology CandidateWalden University

Welcome to the Bristol School District. Today you will here a presentation on the iPad by Sonja. G. Pugh. Ms. Pugh is an expert in the field of Educational Technology.1It is Apples first tablet computer.

What is an iPad?

Is There a Need in Education?

Georgia spends about $40 million dollars each year on textbooks.

Adopting iPads would reduce this cost significantly. (Kaufman, 2010)

iPad Uses

The iPad can hold over 1000 books

Interactive and engages learners

Many applications for teaching and learning

Text, sound, pictures, and movies

Research for the iPad

Steve Jobs of Apple was the creator

When asked what type of research was conducted,Jobs response was, none was needed (Luhr, 2011)

Development issues were minimumbecause of previous successes

The Ipad was geared towards business people, educators, students, and laptop users

Development

Innovation-Decision Process

Knowledge StageA person becomes aware of an innovation and has some idea of how it works

iPad completed by 2009

Revealed January 2010

http://bestmobilemart.com/review-ipad-feeling-the-heat-from-tablet-competitors-online/

Persuasion Stage March 2010

In its first three months of being released,

over 3 million iPads were sold.

A person forms a favorable or unfavorable attitude toward the innovation (Rogers, 2003)

http://bestmobilemart.com/review-ipad-feeling-the-heat-from-tablet-competitors-online/

Decision Stage July 2010A person engages in activities that lead to a choice to adopt or reject the innovation (Rogers, 2003).

People are continuing to purchase and use iPads in a variety of ways.

Comments from consumers.http://clive-shepherd.blogspot.com/2010/07/so-how-are-people-really-using-ipad.html#c3333761837157935127

All Subjects/General:Keynote A slideshow presentation programPages- A word processing programNumbers A spreadsheet applicationiBooks a ereader book store.Mobile Mouse Mobile Mouse instantly transforms your iPad into a wireless mouse and trackpad for your computer.Professor Garfield CyberbullyingSundry NotesBlackboard PresenterLittle Artist HD

http://www.ipadinschools.com/ipad-apps-for-elementary-school/Implementation Stage August 2010

A person puts an innovation into use (Rogers, 2003)

http://www.ipadinschools.com/ipad-apps-for-middle-school/We have rolled out roughly 480 iPads to our students in K-12 and have found the impact to be pretty significant. It all came together in about 90 days which was a challenge, but well worth the effort. Apps to add may be iStudiez Pro (hwk appa) and studio pro a great art app (Smith, 2010).Implementation Stage November 2010

Comments from a middle school teacher

http://www.ipadinschools.com/ipad-apps-for-high-school/

Math Quizzer Math Quizzer is an interactive and fun way to, not only learn, but also to boost your skills in; Addition, Subtraction, Multiplication, and Division. It offers an easy to understand chalkboard visual, which keeps track of your score as you progress.Literary Analysis Guide Elements of literature are arranged graphically around three wheels (poetry, prose, and rhetoric).Implementation Stage 2010 Apps for High School

Confirmation Stage 2010A person evaluates the results of an innovation-decision already made

http://www.macgasm.net/2010/04/20/first-u-s-high-school-to-buy-ipads-for-their-students/

The iPad is more than just a home consumption device, and it transcends to the educational sector very nicely. Gibbon Fairfax Winthrop High School has seen this, and has adopted the iPad in their school functions(Lagana, 2010).Its institutions like these that are the true visionaries of education. They see how technology is becoming more and more a part of everyday lives. Now it will be part of our educational lives too (Lagana, 2010).Communication Channels

Apple has been developing a school market for the iPad by working with textbook publishers on instructional programs and sponsoring iPad workshops for administrators and teachers.

http://www.staradvertiser.com/news/20110105_More_schools_embracing_ipad_as_learning_tool.html

The iPad was a highly anticipated item before its release date.

Steve Jobs presented it in a highly visible commercial.

January 2010iPad S-curve Adoption Rate

Key Innovators and Early Adopters

Technology & Media Specialists in the districtLeaders in the area of innovative technologyUsually train others

Computer EnthusiastsPeople who like to stay abreast of new innovationsLike to be the first to show others

Strategies for Persuasion

Offer training on the use of the iPad

Key people allowed to use them

Offer discount prices

Bringing Laggards On Board

Educators who are resistant to change would be the laggardsStrategies to use with them are:

Provide demonstrations of the applications

Individualized or small group training

Share comments from users in other locations.

Ex. The Nerdy Teacher

http://www.thenerdyteacher.com/2010/08/using-my-ipad-in-classroom-this-year.html

Centralized Approach Suggested

The approach that would work best in this situation is the centralized approach because it works from the top down.

If Administrators decide to adopt, then others are expected to follow.

Key Change Agents

Administrators

Technology & Media Specialists

Change agents may bring about positive social change by:Show the need for changeDiagnose problemsEstablish guidelines to adopt the innovationState a timeline for adoption

Critical Mass

Critical mass occurs at the point at which enough individuals in a system have adopted an innovation so that the innovations further rate of adoption becomes self-sustaining (Rogers, 2003).In the area of education, critical mass would probably occur sooner because of the centralized approach. Innovations are adopted from the top down.

Champions

School administrators would define the need by showing how iPads could be used in the classroom.iPads could save money over time. Textbooks are adopted every 7 years.iPads can be updated as often necessary.

Final Thoughts

The iPad is one of the most innovative tools for the classroom in decades. There are many engaging applications available for students and teachers. Textbooks are slowly becoming a rarity in the classrooms. iPads offer immediate updates to students. All over the country, school districts and universities are adopting this innovation.

References

Best Mobile Mart. (2010). iPad feeling the heat from tablet competitors.http://bestmobilemart.com/review-ipad-feeling-the-heat-from-tablet-competitors-online/Kaufman, M. (2010) Will the iPad Change what happens in schools? Retrieved from http://www.ipadinschools.com/15/will-the-ipad-change-schools/Lohr, S. (2011). Can Apple find more hits without its tastemaker? Retrieved fromhttp://www.nytimes.com/2011/01/19/technology/companies/19innovate.html?_r=2Lagana, G. (2010). First U.S. high school to buy iPads for their students. Retrieved fromhttp://www.macgasm.net/2010/04/20/first-u-s-high-school-to-buy-ipads-for-their-students/

Microsoft Clipart. (2007).

Pictures. iPads in schools. (2010). Retrieved from http://www.ipadinschools.com

Rogers, E. M. (2003). Diffusion of innovations. (5th ed.). New York: Free Press.The Nerdy Teacher. (2010). Using my iPad in the classroom this year. Retrieved fromhttp://www.thenerdyteacher.com/2010/08/using-my-ipad-in-classroom-this-year.html

Wee, W. (2010). How has Apple advertised the iPad? Retrieved from http://www.penn-olson.com/2010/04/04/how-has-apple-advertised-the-ipad/