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Jahshaka V3Application Overview

Revision 1

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The Jahshaka Project

Jahshaka V3

“digital content creation tools, sharing not managing the creative process”

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digital homegames visualizationtelevisionfilm/comm

Product Positioning by Market

jahshaka

jahplayer

jahnet

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enterprise consumersystemsdesktop

Product Positioning by Function

editing/effectsjahshaka

DIjahshaka DI

playbackjahplayer

collaborationjahnet

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Phase 4Phase 2 Phase 3Phase 1

Go To Market / Product Availability

jahshaka DI

jahplayer

Jahnet

jahshaka

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What is Jahshaka?

• Enterprise collaboration• Creative tools• Ultra high resolution interaction• 3d compositing• Software or hardware rendering• Highly efficient user interface• Highly optimized across GPU and CPU• Great Creative tools• Versatile media playback and management• Flexible and open, built on open standards• Automation• Multi stage versioning• Easy expansion via industry standard plug-ins• Pre-set and customizable user interface• Open source – participation equals ownership!

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Why Jahshaka?

20th Century

21st Century

* modular* open source* plug-in driven* fast!* large user base* workflow* integration* network aware

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When would you use the Jahshaka?

• Tasks– Asset management and media playback– Short Form Editing– Digital Intermediaries (DI)– 3D visualization and compositing– HDR element and scene matching/lighting– Pre-product/visualization– Color Correction Suites

• Media– short form specific applications– progressive based – Any resolution (HDV, 2K)– Any bitdepth (8bit, 10bit, 12bit, 16bit, 32bit float)

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Where would you use the Jahshaka?

• Film & Post production facilities

• Broadcast facilities

• 3D rendered element assembly

• Multiple artists collaborating

• High resolution, high bit depth applications

• DI facilities

• Media playback and preview rooms

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Who would use Jahshaka?

• Compositing artists or Operators

• 3D visualization/Pre-visualization artists

• Production system administrators

• 3D gaming FMV artists

• Colorists

• Digital matte artists

• VFX supervisors

• VFX producers

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Media Management & Playback

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DI & Color Correction Solutions

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3D Compositing & Versioning

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Editing

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Third Party Developers

Keylight

Tinder

Furnace

jahshaka + furnace gives us a industrial strength image processing solution that will allow us to immediately enter the film compositing marketplace.

jahshaka + Tinder gives us a industrial strength special effects solution that can be used to address markets stretching from film to broadcast television and the technology can also be commercialized to provide consumer level effects

jahshaka + Keylight gives us an industrial strength keying solution that would allow us to enter the massive keying and rotoscoping marketplace.

The modular jahshaka architecture allows us to engage established plugin developers and leveare their products as a route to market. Existing plugins on the market give us immediate access to features that would take many months to develop.

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Jahshaka Key Features & Benefits• Jahshaka toolset for high performance effects creation

– Features core technology designed and implemented in jahshaka v2, already downloaded by over 500,000 users

• 3D Compositing environment allows for a new level of VFX virtual cinematography– Complete 3d system for compositing with optimized cpu and gpu rendering giving

users both superior speed and high quality output

• Collaborative features allow teams to work more efficiently– Allows both technical designers and production supervisors to work alongside

multiple artists in a shared environment

• Enterprise software provides centralized data management– All assets and meta-data can be stored either in a local sql database or a shared,

facility wide database with enterprise support

• Open, Modular, Scriptable Design– Highly modular design for rapid product development and simple on site

integration– Combines open source software models and open xml data storage with a python

application architecture for full scripting control

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Jahshaka V3

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High End Editing$300m-$500m

H/w+s/w

High End Compositing,Effects & Paint (hw+sw)

$400m-500m

Custom SoftwareFor FilmIndustry

Approx $400m

High End 3D$100m

Plugins$250m - $750m

(s/w esd)Ref 4

Ref 1: M2 research 2002

Ref 2: Visual Media internal analysus 2004

Ref 3: SCRI Graphics and Effect 2003

Ref 4: JPA consulting

Mid/Low endCompositing,

Effects & Paint$500m-$700m

H/w + s/w

Mid/Low EndEditing

$600-$800mMainly s/w

Static Market

Growth MarketGraphics Software

Market niches

Ref 3 SCRI

Mid/Professional3D / Web 3D$300m-$1bn

Game Development?