The Kase is !a brand concept specializing in ready-to-wear and on-dem

and custom

ized!fashionable products for sm

artphones and tablets and m

any more products to

come.!

THE PROPO

SITION!

The Kase ID!The Am

bassadors!G

ift packs!

THE 3 PILLARS OF THE KASE!

!1. 

Customized Products!

2. THE KASE Collection!

3. Licensed Products!

The Products!

FIRST PILLAR OF THE KASE CO

NCEPT!

Customized Cases!

On Dem

and in store printing!

THE KASE has built a comm

unity of 4,500 designers from

70 countries.!They contribute daily to the success of THE KASE by adding m

ore designs.!O

nce a month, THE KASE launches a them

e and over 3,000 new designs are posted to be available on the website and in store!

The Ambassadors!

Gift packs!

The Designer Com

munity

!

The Kustomer experience!

Bridgn EXCLUSIVE CO

LLECTIONS - Designed in Paris!

SECOND PILLAR O

F THE KASE CONCEPT :!

THIRD PILLAR OF THE KASE CO

NCEPT :!LICENSED BRANDED PRO

DUCTSSwarovski, M

arc Jacobs, Roberto Cavalli, Karl Lagerfeld, Ferrari,

Guess…!

The Kase ID!The Am

bassadors!G

ift packs!M

ARKETPLACE!

K

•  An individual’s need to personalize their covers in order to express him

self and identify his belongings (concentration of sm

artphone sales and tablets in few models (apple,

Samsung)!

•  The need for protection against damage during use as the

prices for new equipment keep rising!

•  The cover considered as a fashion accessory!

THE MARKETPLACE : 3 fundam

ental tendencies !

A tremendous m

arket in constant expansion…!•  1 Billion Sm

artphones and 400 million tablets will be sold!

in 2016 globally; this is double the amount sold in 2012.!

!Accessory attachment rate:!

•  80% in 2012!

•  120% expected in 2016!

The market for accessories for Sm

artphone / Tablets will represent US $50 Billion in 2016!

THE MARKETPLACE

!

THE COM

PETITION!

PHONE STO

RES!Ex: Cell Phone carriers and large retail chains; sell the

basics with a limited

selection, poor quality m

echandising, no customer

service.!

KIOSKS!

Ex: Cellairis in the USA. Located in shopping

malls,very basic product, little

choice. Kiosks have a tem

porary connotation to the custom

er!

APPLE STORE!

Growing in store displays of

accessories for iPhone and iPad; proof of the m

arket potential.!

The Kase ID!The Am

bassadors!G

ift packs!THE STO

RE CONCEPT!

THE VISION

The shop design finds inspiration

from the world of

luxury brands and fashion stores

FRANCE – Rosny-ss-bois!

FRANCE – Paris, Les Halles!

FRANCE – Marseille!

SINGAPO

RE – Parkway Parade!

GERM

ANY – Dusseldorf!

HONG

KONG

– APM!

USA – New-York!

USA – New-York!

The Kase ID!The Am

bassadors!G

ift packs!THE DISTRIBUTIO

N STRATEGY!

•  A multi-channel retail concept!

•  Premium

Boutiques not kiosks!

•  A mixed netw

ork of franchise and company owned stores!

•  A globally known brand

•  Premium

locations in fashion districts, city centers, or shopping m

alls!

THE DISTRIBUTION STRATEG

Y!

•  Rapid deployment to take a leading position as THE destination for custom

ized products starting by sm

artphone and tablet accessories!!•  5 stores in Paris and its region in Decem

ber 2012!

•  Acquisition of 114 stores from The Phone House July 2013 (form

erly Best Buy Europe) 65 stores opened by Decem

ber 2013, 140 stores globally today!!•  Asia: Singapore first opening M

ay 2013 (Ion Orchard), Hong-Kong first store Novem

ber 2013!

• Germ

any: Dusseldorf September 2013, Belgium

November 2013!

•  USA: Staten Island Mall NY, W

estfield Connecticut Post CT, Providence Place Mall RI

Opening Decem

ber 2013, , Garden State Plaza NJ M

arch 2014.!!•  Flexible form

at : from 500 to 1000 Sqft,(35m

2 to 75m2) high street, shopping center or

department store concessions !

THE ROLL O

UT!

THE KASE HAS ALREADY SIGNED M

ASTER FRANCHISE AGREEM

ENTIN THE FO

LLOW

ING CO

UNTRIES:

- Belgium- Luxem

bourg- Switzerland- South Africa- Indonesia- Philippine- United Arab Em

irates- Saudi Arabia- M

arocco- Turkey

Also THE KASE hase stores opened is: France, USA, Singapore, Hong Kong, M

umbai

WHY BECO

MING

THE KASE’S PARTNER!

! High growth market segm

ent worldwide!

! First retail chain to address as a destination the premium

segm

ent with an unlimited possibilities to design its

product!! Very innovative concept with com

petitive advantages!! High m

argin and quick payback!! Unrisked stock !! THE KASE operates its own stores is a com

mitm

ent to the business m

odel!! A Ready to execute concept, very easy to operate!! Founding partners being serial entrepreneurs!