The Key Players in Effecting Change

28.2.2013Edinburgh

Ari Tarkiainen, PhD, R&D Advisor KUAS

PARENTS

SOCIAL INCLUSION

PROMOTING SiSASSISTING CHILDREN

SCHOOLSRESEACRH

UNIVERSITIES

MEDIA AND ARTS

POLICY MAKERS

SOCIETY

Sis Catalys SETTING – Key player forums

Key players

ChildrenStudents

HANDS ON KEY PLAYERS

• The first group of the key players acts on the operational manner (short- term action- effectiveness and engagement). They can be found in all sectors in society, in political, educational, higher education and research systems, but also among parents and actors in the media and arts. The roles of the key players are very much context-dependent: one key player may act simultaneously in different roles. They are often excellent in networking and collaboration. Usually, those key players are deeply committed and enthusiastic.

• Hands on key players are those people who stimulate others and make things happen. They often lead and seek resources in order to make the impossible possible.

ENABLING KEY PLAYERS• The second group of the key players acts more in a strategic and political

manner, (long- term action- sustainability and power.) These key players are usually the policy makers. They are the leaders within governments, institutions, business and community organizations. They are the people who can provide more inclusive options for children and young people and redefine preconditions for change.

• The enabling key players can also ensure that all children – regardless of their abilities, family circumstances or birthplace – have access to the educational opportunities, which will enable them to become confident, empowered independent adults, and informed citizen.

• In sum, enabling key players can enable or disable actions and change by allocating resources. They might or might not provide the infrastructure for development and innovation across society. This group of key players can be found at the local and national levels, and in European and a global levels, as well.

SiS Catalyst and policymaking

• Models of enabling participation and listening children

• Impact on policies at institutional, national and EU- level

Þ CHILD-FRIENDLY SERVICES AND SYSTEMSÞ PROMOTING CHILD PARTICIPATION

VISION

STRATEGY

2012

2015

CHILD-FRIENDLY SERVICES

ENABLING PARTICIPATION

ROAD MAP FOR SiS Catalyst and policymaking

REALITY

INPUT

OUTPUT

SHARING MODELS: learning

REAL IMPACTS: interventions

COMMUNICATION AND INTERACTION

Communicating and influencing in SiS Catalyst

What is our message? What do people already know about it, and how do they

think about it? What are our objectives? How do we think our efforts can prove helpful? How do we know we are moving into the right direction?

Communication approach

• Agenda-setting: The media influence which issues people think are important for government to address.

• Framing: The media influence how people think about and interpret ideas and issues, particularly how they think about solutions to problems.

• Persuasion: The media influence how people think about attitudes and behaviors they need to adopt in order to enhance their own well-being or prevent individual loss.

Frames and framing approach

Approach Example Comment

Agenda- Setting Let the children speak! Attempts to prioritize an issue for the public

Framing Who’s for Kids andWho’s Just Kidding? Redefines the problem

and connects it to publicprograms and policies.

Persuasion Can we do something? Yes, we can.

Provides a personal callto action and invitestarget public to act.

Communication practices

• How do people think about a particular individual, social, or political issue?

• What is the public discourse on the issue?• How does this media dialogue influence and constrain

the issue?• How can an issue be communicated to evoke a different

way of thinking, one that illuminates alternative choices?

• How can this new perspective be disseminated so that it challenges (or reinforces) the dominant perspectives?

CONCLUSION

• WHAT ARE THE STEPS ENABLING PARTICIPATION AND LISTENING TO CHILDREN

Þ LOCAL, NATIONAL AND EU-LEVELÞ VISION, STRATEGY, MISSION, ACTION Þ HOW TO MAKE REAL AND SUSTAINABLE

CHANGES?

THANK YOU FOR YOUR ATTENTION !