the kids kindle
TRANSCRIPT
Why?
The importance of pre-school
Went To pre-school
λ λ λ λ λ λ λ
λ λ λ λ λ λ λ
λ λ λ λ λ λ λ
λ λ λ λ λ λ
The importance of pre-school
Did not go to pre-school
λ λ λ
λ λ
λ λ
The importance of pre-school
λ λ λ λ λ λ λ
λ λ λ λ λ λ λ
λ λ λ λ λ λ λ
λ λ λ λ λ λ
λ λ λ
λ λ
λ λ
Went To pre-school
Did not go to pre-school
% earning
minimum wage
by late-20s
27% vs 7%
How big is the challenge?
The availability of pre-school
λλ λ λ λ
λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λ λ λ λ λ
Go to pre-school
The importance of pre-school
Do not go to pre-school
λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ
λ λ λ λ λΛ λ λ λ
λ λ λλ λ
The availability of pre-school
Do not go to pre-school
λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λλ λ λ λ λ λ λ
λ λ λ λ λΛ λ λ λ
λ λ λλ λ
λλ λ λ λ
λ λ λ λ λ λ λλ λ λ λ λ λ λ λ λ λ
λ λ λ λ λ λ λ λ λ λ λ λ λ
Go to pre-school
Spellingout the
consequences
Fi‡d
C‡l‡‡e ‡hif‡ ‡A
‡‡ ‡‡i‡‡e‡
Find
Culture Shift SA
On Twitter
SCHOOL-IN-A-BOX
Screen clipping taken: 25/03/2012, 06:38
Screen clipping taken: 25/03/2012, 06:38
How big is the challenge?
How big is the market?
A B C
• Aspirational & Affordable
• Brought to you
• Content
The Kids Kindle abc
The Sesame Street for the New Millenium
Why it is not SCHOOL-IN-A-BOX
• Supply driven, not demand driven
• Not appropriate
• A dumb box, no ecosystem, no way to react to demand
– And demand is not just from parents, caregivers and kids, but from NGOs, governments and CSI budgets ....
Linking supply and demand
Millions of pages of content
1000s of NGOs
Billions of rand in Corporate Social
Responsibility(+ advertising)
65% of kids aged 3-5 in South Africa are not in pre-school
Even more have no access in neighbouring countries
Linking supply and demand
Millions of pages of content
1000s of NGOs
Billions of rand in Corporate Social
Responsibility(+ advertising)
65% of kids aged 3-5 in South Africa are not in pre-school
Still more have no access in neighbouring countries
The Kids
Kindle
yalp
play
playplay
play
play
playplay
play
play
play
playplay
play
play
Now ...
play
share
learnplay
play
play
learn
play
play
playlearngive play
link
The Kids Kindle ...
a b C
a b C
ecosystem
