the knowledge economy · into a knowledge economy ... • features (elements in product concepts)...
TRANSCRIPT
The University in the Knowledge
Economy
Ulf Petrusson
Professor of Law
Director, Institute for Innovation and Entrepreneurship, University of
Gothenburg
Director, Center for Intellectual Property, Chalmers University of
Technology and University of Gothenburg
Co-founder CIP Professional Services AB
The Challenges of Transforming
into a Knowledge Economy
From…
• Production-oriented industry
• Hierarchical organization
• Laborers
• Start-ups starting locally
• Universities as providers of
education and background
research
• Cities and regions as phyisical
infrastructure …
To…
• Technology, brand and service-based ventures
• Open innovation and network-based
organization
• Strategic human resources
• Start-ups starting globally
• Universities as engines in the knowledge
economy
• Cities and regions as intellectual infrastructure
“Ideas and innovations have
become the most important
resource, replacing land,
energy and raw materials”
•The Economist 2005
“Business in the next decade
will change more than in the
last 100 years”
•Jack Welsh, fm CEO, GE
Clear signs of a new era
The IT-revolution and virtual packaging of knowledge processes
Bioscience revolution and the claiming of assets in scientific processes
Clear signs of a new era
The international business and university transformation pushes us into IP-behaviour
• More or less all academic activities can be claimed as Intellectual assets
• Licensing more than a tool to commercialize
• Openness requires structural control
• Capitalization increasingly possible in very early stages
• Arenas for research and innovation
Academia
• Education
• Research results
• Publications
• Research tools
• Diagnostic tools
• Production and development tools
• System innovations
• Features (elements in product concepts)
• Control marks and quality stamps
• Content
• Databases and information collections
• Open innovations and other platform innovations
Industry
• Products
• Services per hour
• Services
Entrepreneurial university
Research university
Education university
EDUCATION RESEARCH
Knowledge
platform university
INNOVATION
The roles of the university
Responsibility to partake as a key stakeholder in development of the arenas for research and innovation
University responsibility to educate students and contribute to scientific knowledge of the world
Responsibility to deliver research that will actively support industry and society interests
Responsibility to partake in the creation of business and society future
Research university
Education university
EDUCATION RESEARCH
INNOVATION
Industry Industry
SME SME
University University
S-up S-up
R R
SME SME
R Inst R Inst
SME SME
R R
R R
R R
R R
R R
R R R R R R R R
R R
R R
Inc Inc
University University
University University
Industry Industry
R R
R R
R R
R R
R R
S-up S-up
R R
R R
R R
R R
R R R R
R R
R R
Creative Commons & Open Source Platforms
SME SME
R R
Research Consortias & Platforms
Industry Clusters & Platforms
University University
Industry Industry
P P
P P P P
Knowledge
platform university
Entrepreneurial university
Entrepreneurial university
Research university
Education university
EDUCATION RESEARCH
Knowledge
platform university
INNOVATION
o Provide well educated students, diffuse knowledge on scientific results and engage in societal dialogue.
o Research collaboration, contract research, verification and enabling societal relevance.
o License, create new ventures and other utilization projects
o Stakeholder in research consortia, open innovation, innovation clusters etc. and the overall innovation system.
Core utilization activities regarding the research and its result
o Information officer and public relations specialist
o Partnership organizations, research support organization, contract lawyers etc.
o Tech-transfer offices, incubators, pre-incubators, entrepreneurship schools, seed capital etc.
o IA & IP management organization integrated in academia
Entrepreneurial university
Research university
Education university
EDUCATION RESEARCH
Knowledge
platform university
INNOVATION
Support
o Scientist: the independent and critical academic on an open quest for new knowledge
o Project manager and developer: the academic with capacity to attract external funding, collaborate with industry and
ensure the relevance of the research
o Entrepreneur: the academic with capacity to commercialize research and create business future
o Knowledge worker: the academic can govern the complexity of knowledge interfaces as transactions of intellectual assets
Entrepreneurial university
Research university
Education university
EDUCATION RESEARCH
Knowledge
platform university
INNOVATION
Academic approach
o Appoints educative responsibilities and divide means for science
o Support researchers in their governance of external projects
Entrepreneurial university
Research university
Education university
EDUCATION RESEARCH
Knowledge
platform university
INNOVATION
Leadership and management
o Public domain model: no ownership is claimed in the university sphere
o Professors privilege & industry collaboration model: University takes a passive role and the research result is primarily utilized by collaborating industry
o TTO & licensing model: University takes on ownership to license and start companies through supporting institutions
o IAM model: The university has to own. The academics and university management govern the academic activities, primarily the external but also internal, as knowledge transactions
Entrepreneurial university
Research university
Education university
EDUCATION RESEARCH
Knowledge
platform university
INNOVATION
Institutional infrastructure
IP transactions
• IPRs
• Trade secrets
• Know how
• Background IP
• Foreground IP
• Ownership
• Access
• Use
The importance of clarifying which assets we have!
• Conditions
•16
Knowledge resources Intellectual assets Captured
Intellectual assets
Evaluated
Intellectual assets
Consciously controlled
intellectual assets
Identify
Capture Evaluate Control Manage
Research
mapping
•Create initial IA
reports – claim the
valuable
•Verify and claim IA
– what is actually
valuable?
• Knowledge market
mapping
• Leveraging
network mapping
• Development
network mapping
•Claim and
control value
propositions
• IPR
management
• Secrecy
management
• Contract design
• HR governance
• etc
Focus on the research group
Capabilities to govern research as property transactions
Intellectual Assets
Internal
•Conceptual products
•IT-tools
•Systems
•Features etc.
External
Packaging value propositions
Management
-IT-tools
-Databases
-Decision support systems etc
Transactions
Intellectual Property
•Contract research
•Research collaboration
•Licensing
•New venture formation
Capabilities to govern level of openness
Intellectual Assets
Internal
•Conceptual products
•IT-tools
•Systems
•Features etc.
External
Packaging value propositions
Management
-IT-tools
-Databases
-Decision support systems etc
Transactions
Intellectual Property
•Openness with as few restrictions as possible
(openness for everybody)
•Openness in accordance with an ”open source” model
•Openness within a research program
•Openness within the own research group
an engine to facilitate knowledge-based development