the lake magazine rate card 2013
DESCRIPTION
The Lake Magazine Rate Card 2013TRANSCRIPT
2013 Rate Card | Media Kit
PERSONNEL
Publisher Titus L. Workman Exec. Editor Stephen Hemelt Editor Kris Smith Advertising Director Carol Crittendon Advertising Sales Rhonda Irby Dawn Barmer Martha Neville Stephen Conger Circulation Director Tammy Britt
Published by The Daily Herald | 916 Roanoke Avenue
Roanoke Rapids, NC 27870 | (252) 537‐2505
ABOUT LAKE THE MAGAZINE
Lake the Magazine is the area’s only monthly publication dedicated to life in and around Lake Gaston and Roanoke Rapids Lake. Each month, the magazine connects people in lake country through inspiring, entertaining and informative content.
CIRCULATION & DISTRIBUTION
Your advertising message is delivered to a credible, qualified audience. TOTAL 6,000 complimentary copies available to subscribers of The Daily Herald in lake country as well as at high‐profile locations.
North Carolina Roanoke Rapids, Weldon, Littleton, Warrenton, Henderson, Enfield, Scotland Neck, Halifax, Gaston, Jackson, Seaboard, Rich Square, Rocky Mount and Lake Gaston.
Virginia Bracey, South Hill, Gasburg, Ebony
2013 PUBLICATIONS
Frequency: Monthly
Closing Publication
May Apr. 10th May 1st
June May 15th Jun. 5th
July Jun. 12th Jul. 3rd
August Jul. 17th Aug. 7th
September Aug. 14th Sep. 4th
October Sep. 11th Oct. 2nd
November Oct. 18th Nov. 6th
December Nov. 11th Dec. 3rd
RVLakeMagazine.com
GENERAL POLICIES
Lake the Magazine reserves the right to reject, cancel, edit or alter any advertisement to conform to any standards, policies or guidelines.
Advertisers agree to indemnify and hold harmless Lake the Magazine, The Daily Herald, its affiliates, employees, agents and distributors against any and all damages, costs, liability, loss, claims or judgments paid or incurred in connection with claims, including but not limited to copyright, trademark, libel, plagiarism, unfair competition, unfair trade practices, violation of rights or claims of privacy, brought by any party arising from the publication of correct or incorrect advertisements.
The conditions, rates, policies and guidelines for Lake the Magazine are governed by and in accordance with the conditions, rates, policies and guidelines for The Daily Herald and the laws of the State of North Carolina.
RVLAKEMAGAZINE.COM
Lake the Magazine’s Internet web site features free access to a digital electronic edition (or eEdition) of each print magazine.
In addition, the web site provides visitors with a list of locations where they can obtain the print publication or sign up for a mail subscription.
There is also comprehensive information about the entire area surrounding Lake Gaston and Roanoke Rapids Lake.
ADVERTISING RATES
Lake the Magazine is the perfect marketing tool to help you grow your business. We understand the need to target your advertising message very specifically in the age of information overload. To that end, we offer unparalleled access to residents in and around Lake Gaston and Roanoke Rapids Lake. Our premier magazine and Internet web site will help you reach your target market and opportunities in a very cost‐effective way.
ADVERTISING INFO
Rates are effective May 2013. All rates are net and non‐commissionable. Frequency rates cover a 12 month period and
require a signed agreement. All ads include process color ‐ there is no discount
for black and white. Add 20% for guaranteed position on back, inside
front and inside back. All rates are for single advertisers only and may not
be assigned or transferred to any other party. All ads include extended coverage through the
digital eEdition of the magazine on RVLakeMagazine.com.
LAKE COUNTRY MAP List your business on our unique lake area locator map.
Display Advertisers $20 Non‐Advertisers $25
DIGITAL AD REQUIREMENTS Electronic submission of material is preferred and encouraged through transmission of standard PDF files to ensure accuracy and print quality. Call for alternative electronic formats. Files accepted on disk or by email.
Keep the text and graphics boxes within the ad boundaries.
Use a line screen of 100 lpi. Set the resolution at 300 dpi for line art and 200 dpi for halftones.
All color (including the color art files) should be CMYK. Do not use RGB color. If you use a Pantone color, it must be converted to CMYK process separations. Please avoid 'Rich' Black (100% each of CMYK).
Use type sizes of 8 points and larger. Do not scale text; use real point sizes instead. Use type sizes of 12 points or larger when reversing type, using multicolored type or text reversed out of a four‐color image area.
Use only EPS or TIFF images in your ads. Check that you have embedded all the typefaces.
Full Page (7.884” x 10.00”) $915 $825 $705 $605 1X 3X 6X 12X
Half Page (7.884” x 4.95”) $560 $505 $435 $370 1X 3X 6X 12X
Half Page (3.85” x 10.00”) $560 $505 $435 $370 1X 3X 6X 12X
Third Page (7.884” x 3.25”) $450 $405 $350 $300 1X 3X 6X 12X
Quarter Page (3.85” x 4.95”) $345 $315 $270 $230 1X 3X 6X 12X
Eighth Page (3.85” x 2.40”) $230 $210 $180 $155 1X 3X 6X 12X
DISCOVER THE LAKE COUNTRY The Area
Neither Lake Gaston or Roanoke Rapids Lake is a city or township, but together form a rather large "community" of the privately owned property surrounding them. This lake country has a recreational and relaxed pace and the population of residents is drawn primarily from a very large and diverse mix of full time residents, vacationers and retirees. Lake Gaston and Roanoke Rapids Lake are located near the border of North Carolina and Virginia between Interstates 95 and 85. The lake country encompasses portions of Halifax, Northampton and Warren Counties in North Carolina and Brunswick and Mecklenburg Counties in Virginia.
The Facts
The area surrounding the lakes is home to more than 150,000 residents. The nearest towns are Littleton and
Roanoke Rapids in North Carolina, and Clarksville and South Hill in Virginia.
More than 84% of residents in the lake country are 55 years and older.
More than 45% of home owners in the lake country live there full time.
More than 64% of residents in the lake country own their home.
At least 93% of area residents say they "buy local" to support the economic benefit of area businesses.
Sources: Lake Gaston Association, Lake Gaston Chamber
Lake the Magazine | Published Monthly by The Daily Herald 916 Roanoke Avenue, Roanoke Rapids, NC 27870 | Tel. (252) 537‐2505 | Fax (252) 537‐5411
RVLakeMagazine.com