the lean launchpad way sidnee peck w. p. carey school of business get out of the building
TRANSCRIPT
The Lean LaunchPad Way
Sidnee PeckW. P. Carey School of Business
Get Out of the Building
“the next best _______”
Traditional Business Creation
Concept/Seed
Product Development
Alpha/Beta Test
Launch/1st Ship
PASSION FEATURES GLITCHESMARKETING
DATE
we realize we don’t really know what we thought we
knew.
And worse: we don’t know what we don’t know.
Why? Because we failed to ask.
validation
Failure is good if it happens quickly.
34% of new firms survive the first 10 years.
U.S. Dept. of Commerce, Census Bureau
FailSurvive
in the last thirty years40 million new jobs were
created by startups.
Steve Case, Startup America Partnership
Payday AAWL.ORG
framework
Could you tell me how your business creates, delivers and captures
value?
9 building blocks
Customer Development
Customer Discovery
Customer Validation
SEARCH
Customer Creation
Company Building
EXECUTE
Steve Blank, The Startup Owner’s Manual
know what we’re all great at?
making assumptions.
what pain do you solve for your customers?
(why the heck are you starting this business?)
The ability to receive recommendations from friends for services and products, via email.
-Mashable
Courtesy of Desert Living
do you actually solve your customers’ pain?
(how do you know?)
Yelp received $1 million to build and test the idea.
Users didn’t like it.
The ability to write reviews on local businesses. For fun.
-Mashable
Courtesy of Desert Living
assumptions = hypotheses
design tests for each hypothesis…and then run
the tests.
Get Out of the Building!
continuously ask your customers if you are on the right track.
(they will tell you)
pivot if you need to.
fail if you have to.
repeat.
Customer Discovery
Customer Validation
SEARCH
Customer Creation
Company Building
EXECUTE
Steve Blank, The Startup Owner’s Manual
Build a business based on validated facts of a scalable, repeatable business model.
“the next best _______”
