lean in the interdisciplinary classroom sidnee peck center for entrepreneurship, w. p. carey school...
TRANSCRIPT
Lean in the Interdisciplinary Classroom
Sidnee PeckCenter for Entrepreneurship, W. P. Carey School of Business at Arizona State University
February 27, 2014
PATHWAYS TO INNOVATION PROGRAM
Lean Launchpad
Mindset change from “safe” and “perfect” to customer-centric design and iteration.
“There are no facts inside the building,
so get the heck outside.”-Steve Blank
Should we even build it?
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PATHWAYS TO INNOVATION PROGRAM 3
Business Model Canvas
Developed by Alexander Osterwalder and his team of contributors, the BMC is a powerful tool for interdisciplinary communication around a new idea or potential commercialization of IP.
Online tool: Strategyzer.com
PATHWAYS TO INNOVATION PROGRAM
Customer Development
Acknowledge assumptions
Draft Hypotheses
Create Tests
Test! (with real customers!)
Learn
Update model, sketches, MVP
Repeat.
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PATHWAYS TO INNOVATION PROGRAM
Elements of Success
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Teams:Increases bandwidth and experience set (especially when interdisciplinary) and enables support when times get tough.
Accountability:When offered in course with grade, participants have proven more likely to commit to the full requirements of the program.
No-BS culture:The only thing that matters is what students hear and see from customers and partners. No opinions…those are assumptions. No excuses…time is too precious.
Trained Mentors:Instructors cannot provide the time and feedback necessary…mentors are key…and it is vital that they understand the methodology, even better if they have done it.
PATHWAYS TO INNOVATION PROGRAM 6
InnovationSpaceTrans-disciplinary, new product development program engaging business, design, and engineering students to research, discover, and create a new product that meets a market need, benefits society, and considers impact of product lifecycle on the earth.
PATHWAYS TO INNOVATION PROGRAM
Engineering-Business Thesis Project
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Business students cannot truly experience lean without an MVP.
Business students struggle to build their ideas.
Engineering students will not take courses outside of required courses for graduation.
Engineering students do not consider commercialization of capstones as a viable career option early enough, or at all.
PATHWAYS TO INNOVATION PROGRAM 8
Engineering+Business Thesis Project
Senior honors engineering students + Senior business students enrolled in Lean Launch
Thesis project: Commercialization of capstone work and an application to the school business plan competition.
PATHWAYS TO INNOVATION PROGRAM
Goals of Lean
Enable Lean to occur without required courses.
Build Lean and interdisciplinary collaboration
into things students are already doing.
Tell stories and share victories with students as early as possible.
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