peck, pitching skills (pdf)
TRANSCRIPT
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Presentation Skills Sidnee Peck
Center for Entrepreneurship W. P. Carey School of Business
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"Generally, the more slides and text a person uses, the less he or she has to say."
Guy Kawasaki, Garage Ventures
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define your objective know your audience engage as appropriate be prepared for anything
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define your objective: what are you trying to achieve with this specific pitch?
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what do you need to communicate in order to get there?
nothing more, nothing less
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Explain yourself in the first minute
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know your audience
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who is in the room? what do you know about them? what is their priority? Their objectives? why should they spend more time listening to you?
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tie back to specific things you know about your audience
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engage as appropriate
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say something fresh and unexpected – research beyond the obvious and create linkages that are unanticipated.
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use strong data points to grab attention and gain buy-in
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40%
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tell your story • personal experience
• character experience
be compelling come full circle
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Prepare and practice
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Keep slides simple • Single word, phrase or photo
• Charts, flow diagrams
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Demonstrate confidence – voice projection & body language
Know how to handle Q&A
Don’t try to one-up your partner
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be prepared for anything
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extra data slides analog presentation shorter or longer time
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Questions?
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Activity
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• Title Team • Problem Projections • Solution Status & Timeline • Business Model • Underling Magic • Marketing & Sales • Competition