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PhotographerImmo Klink

Photographer’s AssistantsAnsgar SollmannNatasha Alipour-Faridani

ProductionEva Novillo at Immo Klink Studio

Production AssistantsPigalle TavakkoliRocio Gomez

ModelsCarl BladesDavid GriffinRichard KeepLucy DriveJimbob JohnsonMiri MaksutiLyle DaviesMike AtkinsonCharlotte ParkerDaniele AssensoLucie Von EugenSebastien CohendetMatt Trethe

Architectural ModelsDarius Januska

Special ThanksTerry MulliganDoris&Wolfgang

Hair & Makeup Fiona O’Neill

Additional Photography Elza Wandler

Catalogue IllustrationsBen Lamb

Care Guide IllustrationsAdam Simpson

Additional CopywritingMark Smith

Layout Mike Fallows

PrinterLenoirschuring

Art Direction, Design & StylingLevi’s® XX

© 2014 Levi Strauss & Co.

www.levisvintageclothing.com

Faithfully capturing the spirit & heritage of

American work wear, Levi’s® Vintage Clothing

reproduces the fits, fabrics and details of bygone

eras. Our source material is our own archive

and our inspiration is the hardworking men and

women that the Levi’s® Brand has equipped for the

last 140 years. Through our seasonal collections,

iconic reissues and special editions, we relive our

treasured history and offer timeless products to

discerning connoisseurs that are as obsessed with

it as we are.

16677680

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Safely preserved in a vault deep inside our

headquarters in San Francisco lies an archive of

over 20,000 rare and unique examples of Levi’s®

clothing and artifacts dating back to as early as

1873. Kept at an even temperature and wrapped in

unbleached cotton, these delicate specimens are

carefully protected by the Levi’s® Historian and

strictly reserved for the use of our designers. Each

season, our team pores through the archives with

white-gloved hands, uncovering the secrets of our

past and then bringing them back into the world

through faithful reproductions that are as fresh

now as they were back then.

T H E L E V I ’ S ®

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Item: Notes:

FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

Triple Pleat Blouse

Reproduction of the oldest denim jacket in the Levi’s® Archive.Dating from the 1880s.

Lightweight 9 oz. plain selvage denim.Three pleats running down front each side of placket.

Sew on buttons.Cinch at back waist.

Leather patch.

8 98 9

Item: Notes:

FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

1940s Sports Slacks

Reproduction of Levi’s® 1940s women’s sports slacks.High waisted with a wide straight leg.

Candy table opening at front.Adjustable lace at centre back waist to aid the fit.

Red piping at side seams and red star motif.One patch pocket with stripe detailing.

10 1110 11

Item: Notes:

FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

1950s Western Denim Shirt

Reproductiion of a 1950s Shorthorn Denim Shirt. Angled yoke detail, asymmetrical pocket and pocket flaps.

Spear point collar and copper rimmed pearl snaps.Levi’s® Shorthorn label.

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Item: Notes:

FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTIONFROM THE ARCHIVE

1960s Western Shirt

Reproduction of a 1960s Levi’s® Western Shirt.100% cotton sateen with all over flower print.

Pearl snap closure, western pocket and yoke detailing.Levi’s® Westernwear label.

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Item: Notes:

FROM THE ARCHIVE FALL WINTER 2014 REPRODUCTION

1970s Suede Jacket

Reproduction of a 1970s Levi’s® Suede Trucker Jacket.Slim fit and short body. Cowhide.

Two waist pockets with arrow head detail at pocket corner. Slanted yoke detail at front.

Small “e” Orange Tab. Dark copper snaps.

16 17

Mankind’s obsession with living above the

clouds captured imaginations in the 1930s. The

completion of the Chrysler and Empire State

buildings, and the Futurama Exhibit at New York’s

World Fair, presented America with a tangible

model for the future. These pioneers played a

significant role in shaping modern America and

the nation’s image of itself as innovators—leading

them into the future.

People travelled far and wide to work on these

projects—taking their Levi’s® work wear from its

rural home, putting it to work building a Metropolis.

This season Levi’s® Vintage Clothing pays tribute

to the visionaries who dreamed up cityscapes and

the hardworking men who made them a reality.

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Opposite1920s Home Run Shirt / 1920s Levi’s® Make Chinos

1920s One Pocket Sunset Shirt / Levi’s® Ribbed Cardigan

Previous page1930s Long Sleeve Tee / 1960s Suede Bomber Jacket / 1920s Levi’s® Make Chinos

1920s Long Sleeve Henley / Lot 209 Bib & Brace

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OppositeCrew Neck Cable Knit / 1950s 701® Jeans

22 23

Opposite1960s Western Shirt

1950s Longhorn Shirt

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AboveCrew Neck Cable Knit / 1930s Leather Jacket / 1950s 701® Jeans1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders

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Opposite1920s Homerun Shirt / 3 Pocket Vest / 4 Pocket Sack Coat / Spring Bottom Pants

1950s One Pocket Tee / 1930s Menlo Leather Jacket

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Opposite1960s Striped Crew Knit

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Above1920s Homerun Shirt / Levi’s® Make Double Breasted Coat / Spring Bottom Pants

1960s Suede Sherpa Jacket / 1940s Sports Slacks

Above1920s Homerun Shirt / Levi’s® Make Double Breasted Coat / Spring Bottom Pants

32 33

OppositeTriple Pleat Blouse / 1940s Reversible Leather Jacket / 1933 501® Jeans

34 35

Above1930s Long Sleeve Tee / 1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders

Above1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace

1920s One Pocket Sunset Shirt / Levi’s® Make Double Breasted Coat / 1933 501® Jeans / Suspenders1950s Longhorn Shirt / 1933 501® Jeans / Suspenders

36 37

Above1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans

1920s One Pocket Sunset Shirt / Bib & Brace

Above1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® JeansRoll Neck Cable Knit / Lot 207 Sack Coat / Lot 209 Bib & Brace

38 39

Above1920s One Pocket Sunset Shirt / 1940s Reversible Leather Jacket / Bib & Brace

Above1920s One Pocket Sunset Shirt / Bib & Brace

40 41

OppositeRoll Neck Cable Knit / Lot 207 Sack Coat / Lot 209 Bib & Brace

42 43

Opposite1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants

44 45

Opposite1940s Crew Sweatshirt

1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants

46 47

Opposite1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants

48 49

Opposite1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace

50 51

Above1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders

Above1920s One Pocket Sunset Shirt / Bib & Brace

52 53

Above1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans

Above1920s Long Sleeve Henley / 1920s One Pocket Sunset Shirt / Triple Pleat Blouse / 1933 501® Jeans

54 55

Above1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace

Above1920s One Pocket Sunset Shirt / Levi’s® Ribbed Cardigan / Homerun Suedette Jacket / 1933 501® Jeans

1920s Long Sleeve Henley / 1920s One Pocket Sunset Shirt / Triple Pleat Blouse / 1940s Reversible Leather Jacket / 1933 501® Jeans

56 57

Opposite1920s Homerun Shirt / 3 Pocket Vest / 4 Pocket Sack Coat / Spring Bottom Pants

58 59

Opposite1940s Striped Tee / 1930s Levi’s® Wool Jacket / 1940s Sports Slacks

60 61

OppositeRoll Neck Cable Knit / 1933 501® Jeans

62 63

Opposite1930s Menlo Leather Jacket / 1920s Levi’s® Make Chinos / Bandana

64 65

OppositeLot 207 Sack Coat / 1920s 201® Jeans

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This Catalogue reminds you of things you ought to buy,To quicken pulse of business—increase your sales—that’s why;

So buy the goods here listed and offer to the trade—A line that’s fine and catchy and every way high-grade.

LEVI STRAUSS & CO.SAN FRANCISCO, CALIFORNIA

68 69

Men’s Clothing Men’s ClothingReliable Merchandise Reliable MerchandiseSince 1853 Since 1853

MORE DAYS WEAR FOR YOUR DOLLAR MORE DAYS WEAR FOR YOUR DOLLAR

1920s HOMERUN SHIRT—— StripesA regular fitting dress shirt, this Homer-un shirt was originally produced in the 1920s. Features include a button-down collar, bone buttons, chiselled cuffs and a centre back pleat. Made from 100% cotton with soft, open construction. This Homerun shirt comes in an indigo and ecru classic stripe and features a Levi’s® Homerun label.

RIBBED CARDIGAN—— Elephant GreyTaken from a Levi Strauss & Company catalogue from the 1930s, this wool cardigan boasts two hip pockets and leather buttons. It’s a close fitting, heavy gauge garment ideal for layering up or down.

1920s ONE POCKET SUNSET SHIRT—— RigidThis pullover shirt first produced in the 1920s has a shaped bib bottom, half placket, chinstrap, a hidden button-down collar and a Sunset label. This regular fitting, utilitarian garment is a great expression of the hard working history of Levi’s®.

MADE IN THE U.S.A.

LEVI STRAUSS MAKE DOUBLE BREASTED COAT—— MoleskinThis substantial piece of traditional out-erwear was a staple item of the 1920s Levi Strauss & Company catalogue. It comes in a heavyweight dark olive moleskin with a chocolate brown corduroy collar, two deep front pockets with flaps, dark horn buttons and the classic Levi’s® striped blanket lining.

70 71

Men’s ClothingReliable Merchandise Since 1853

MORE DAYS WEAR FOR YOUR DOLLAR

1920s LEVI STRAUSS MAKE CHINO—— Artichoke GreenFirst produced in the 1920s, these Levi Strauss Make Chinos have a number of highlights. Made from a durable 100% cotton twill fabric, the top block is loose while the leg is extremely tapered to a crop at the ankle, where turn-ups feature at the hem. Tunnel belt loops and the Levi Strauss Make label also feature. There are two slant pockets at front, one hidden pocket at the waist band, and two welt pockets to the rear with decorative pocket flaps.

Placed for tailoredhip-line fit.

featuring—

72 73

Women’s ClothingReliable Merchandise Since 1853Women’s ClothingReliable Merchandise Since 1853

MORE DAYS WEAR FOR YOUR DOLLAR MORE DAYS WEAR FOR YOUR DOLLAR

1930s ARCHIVE WOOL JACKET—— NavyWith a short, boxy fit and cinch details to the side, this archival piece comes from the 1930s. Constructed from a rich navy wool, there is minimal Levi Strauss branding and labels. Ornate pleat details on the rear, plus star embroidery to the collar give this historic item added character.

1950s ONE POCKET TEE—— WhiteOriginating in the era when t-shirts became more robust and hard wearing, this One Pocket Tee is a slim-fitting tribute to the past. As the name suggests, this t-shirt features a single pocket on the chest, short capped sleeves and a Levi’s® Sportswear label.

1950s SHORTHORN CHECK SHIRT—— Green CheckOriginally designed by Levi Strauss & Company in the 1950s, this regular fitting shirt comes in a loosely constructed 100% cotton twill, woven into heavyweight flannel, and has a Levi’s® Shorthorn label. Available in a number of different checked patterns.

1940s SPORTS SLACKS—— NavyNautical influences are the main story in these 1940s era sports slacks. Made from a hard wearing navy cotton twill, this high-waisted sailor pant is roomy, with a wide straight fit to the leg. To the front there is a candy table opening and red piping along the side seams. Other details include red star motif and an adjustable lace to the rear centre to aid the fit.

1940s STRIPED TEE —— Red & White Diagonal StripeBoasting a high neck and gathering at the shoulder, this t-shirt features a feminine silhouette. Made from lightweight cotton jersey fabric, the pattern is a red and white diagonal stripe. There are two hip pockets on this impressive, mid-waisted garment.

YOUTHWEAR BIB & BRACE—— 5th AvenueThis denim bib and brace is an upsized version of a kids style bib overall. With a diamond back and straight pockets, as well as a tool pocket on the bib, this is a refreshingly grown-up version of an ordinarily youthful garment.

1950s 701® JEANS—— RigidIn the 1930s, Levi Strauss & Company introduced the first five-pocket jean especially built for women: The 701®. The Levi’s® Vintage Clothing 1950s 701® is feminine, high-waisted and has a wide, straight leg. Made from a soft 10 oz. pink selvage denim it has a Red Tab, spade shaped back pockets, a long Talon zipper fly and concealed back pocket rivets.

74 75

SPRING BOTTOM PANTS

THREE POCKET VEST4-POCKET SACK COAT

A small quantity of sun curtains were made for us, as shown in

the illustration above. The material is a two yard piece of the famous XX quality denim, the same used in our No. 1 Waist Overalls and celebrates the introduction of the concealed rivet in 1937. The curtains may be used to go across the lower part of a store window as a side or front sun curtain. These curtains are eyelet-ted at the four corners and can be adjusted to any ordinary window by the use of string.

TYPE I SUN CURTAIN JACKETRed, White & Yellow Screenprint

1937 501® SUN CURTAIN JEANSRed, White & Yellow Screenprint

SUN CURTAIN DUFFLE BAGRed, White & Yellow Screenprint

Levi Strauss Overalls Sun Curtains

76 77

S ome folks like to wear their rigid 501®s without washing. If you make this commitment it will take time for a wear pattern to appear, but

eventually you will get the most dramatic look and become the envy of all your friends. As you won’t be washing your 501® jeans you may want to find an

alternative way to freshen them up. You could dry-clean, but that’s only if you don’t mind chemicals being used on your denims. You could also try hanging your jeans outside in the fresh air for a few days. Folding up your jeans and putting them into your freezer also does the same job.

THE WORN LOOK

The wear effect on a true

rigid jean will always give

the most dramatic look.

3

BUY ’EM SMALL

If you’re not going to wash

your rigid Levi’s® 501® jeans,

buy one size smaller in the

waist and buy your true

size for length.

1

DON’T WASH ’EM

After the first few wears of

your new jeans the waist

will stretch to your size.

2

GET THE

L E V I ’S ®

J E A N S

FROM YOUR RIGID

78 79

If you don’t feel the need to get technical, just head to the laundry room and wash ‘em the way your Mom would. Be sure to turn your rigid 501®s

inside out and machine wash at 86° F / 30° C. Don’t tumble dry, or you’ll wind up seeing a shrink in more ways than one. Dry your jeans in the open air if you

can, it makes them smell real good, like nature. Or if you’re a homebird, hang them in a warm place until they’re crispy. The next few washes will shrink them a little more and a gradual fade will occur. Just avoid tumble drying and hot radiators, they are to denim what kryptonite is to Superman.

The first time you wear your 501®s, climb into the bathtub and let them soak on your body. Hotter water equals more shrinkage. When

you’re finished, drain the tub, squeeze the excess water from your legs then get outside in the sunshine with a good book and let your denim become a second

skin. If the sun is on vacation, stay indoors and make like a yoga enthusiast, bending and stretching your jeans into shape. When you’re happy with the result, slip them off and dry them over the back of a chair. When your jeans are dirty, just climb back into the tub and wash with a little soap.

EASY DOES IT

Leave the Laundromat with

everyday jeans you can

wash and wear.

3A SNUG FIT

A tub shrunk jean will

shrink to fit snugly to your

bodyshape.

3

BUY ’EM BIG

If you plan to machine wash

your rigid Levi’s® 501® jeans,

buy two sizes bigger in the

waist and two sizes bigger

in length.

1

MEASURE UP

If you plan to shrink your

rigid Levi’s® 501® jeans in

the bathtub, buy your true

size in the waist and two

sizes bigger in length.

1

LAUNDRY DAY

To achieve your size,

machine wash your jeans

inside out at 86° F / 30° C.

2RELAX ’N’ SOAK

Shrink your jeans in a

warm bathtub for at least

30 minutes.

2

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The Levi’s® Brand first used the Orange Tab on a line of affordable,

slim-fitting jeans, jackets and shirts designed for the Young

Americans of the 1960s and 70s. To this day, the Orange Tab is

synonymous with simple and clean design as well as the free and easy

spirit of the times.

Made in the USA exactly as it was when it was first introduced,

the Levi’s® Vintage Clothing Orange Tab Collection revives this family

of true American classics and offers it up to a new generation of rebels

and revolutionaries.

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Previous1970s Tshirt / 1960s 606® Jeans

1970s Denim Shirt / 1960s 606® Jeans Customized1970s Denim Shirt / 1970s Trucker Jacket / 1970s 615® Jeans

Opposite1970s Denim Shirt / 1970s Denim Vest / 1960s 606® Jeans Customized

1970s Suede Jacket / 1970s Denim Sherpa Vest / 1960s 606® Jeans Customized

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Above1970s Denim Shirt / 1970s 684® Jeans

Above1970s Tshirt / 1970s Trucker Jacket / 1970s 684® Jeans Customized Straight

92 93

Opposite1970s Tshirt / 1970s Denim Shirt / 1960s 606® Jeans

94 95

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Opposite1970s Tshirt

Previous1970s Denim Shirt

1960s Chambray Shirt / 1970s Skirt

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Opposite1960s Chambray Shirt / 1970s Denim Sherpa Vest

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Previous1970s Denim Shirt / 1970s 684® Jeans

1970s Trucker Jacket / 1970s 684® Jeans Customized Straight1970s Trucker Jacket / 1970s 615® Jeans

Opposite1960s Chambray Shirt / 1970s Denim Sherpa Vest / 1970s 684® Jeans

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106 107

Opposite1970s Denim Shirt / 1970s Sherpa Trucker Jacket / 1970s 615® Jeans1960s Chambray Shirt / 1970s Denim Sherpa Vest / 1970s 684® Jeans

Previous spread1970s Denim Shirt / 1970s Sherpa Trucker Jacket

108 109

Opposite1970s Sweatshirt / 1970s Trucker Jacket

110 111

Opposite1970s Trucker Jacket

112 113

Opposite1970s Sweatshirt / 1970s Suede Jacket / 1960s 606® Jeans Customized

1970s Sweatshirt / 1970s Trucker Jacket / 1970s 684® Jeans Customized

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Opposite1970s Tshirt / 1970s 684® Jeans Customised Straight

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Opposite1970s Trucker Jacket

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MEN’S 1970s LEVI’S® SWEATSHIRT MEN’S 1970s DENIM SHERPA VEST

MEN’S 1960s CHAMBRAY SHIRTMEN’S 1970s DENIM SHIRT

MEN’S 1970s LEVI’S® T-SHIRTS

HOT STUFF / THE FUZZ / BLACK OVERDYE

YELLOW / BLACK

TUXEDO FRESH PROD. BATWING MEDIUM STONE / FRANKENSTEIN / BLACK OVERDYE SKY BLUE SAND

DOUBLE BUBBLE / CLEAR / FADED BLACK / LIGHT STONE BLEACH

MEDIUM

FALL WINTER 2014 • FALL WINTER 2014 •

MEN’S 1970s SUEDE JACKETMEN’S 1970s SHERPA TRUCKER JACKETMEN’S 1970s TRUCKER JACKET

1960s 606® SUPER SLIM

RIGID / BLACK OVERDYE / DARK / CRUNCH / ZIP

1960s 606® SUPER SLIM CUSTOMIZED

FRANKENSTEIN

1970s 607® BOOTCUT

BLACK OVERDYE

1970s 615® REGULAR FIT

RIGID / CRUNCH

MEN’S JEANS

126 127

WOMEN’S 1970s DENIM VEST

WOMEN’S 1970s TRUCKER JACKET

WOMEN’S 1960s CHAMBRAY SHIRTWOMEN’S 1970s DENIM WESTERN SHIRT

HOT STUFF / BLACK OVERDYE / THE FUZZ MEDIUM

FRANKENSTEIN

MEDIUM / FRANKENSTEIN

NEW RINSE / LIGHT STONE BLEACH

WOMEN’S SKIRT

FALL WINTER 2014 • FALL WINTER 2014 •

WOMEN’S JEANS

1960s 606® SUPER SLIM CUSTOMIZED

DARK / BLACK OVERDYE / CRUNCH / ZIPPER

1970s 684® BELL BOTTOM

MEDIUM STONE

1970s 684® CUSTOMIZED

FRANKENSTEIN

1970s 684® CUSTOMIZED STRAIGHT

MEDIUM / ZIP