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PhotographerImmo Klink

Photographer’s AssistantsAnsgar SollmannGeorge Darrell

ProductionEva Novillo at Immo Klink Studio

Production AssistantsJennifer PattisonPigalle Tavakkoli

ModelsRylan CuttingKari KleivTroy RoeLoren PetaFinbarr WalshLars PlutoSpencer EvoyRolf KnudsenAllen O’DonnellDanny McVeyAdam & Ximena TrunoskeNikita NegroniKelly TennantTom StacyJohannes LundbergKat McCainAngus IlesDaniel James Painter

Hair & Makeup Denise KumCarol Greenfield

Additional Photography Elza Wandler

Catalogue IllustrationsBen Lamb

Care Guide IllustrationsAdam Simpson

Layout Mike Fallows

PrinterLenoirschuring

Art Direction, Design & StylingLevi’s® XX

© 2014 Levi Strauss & Co.

www.levisvintageclothing.com

Faithfully capturing the spirit & heritage of

American work wear, Levi’s® Vintage Clothing

reproduces the fits, fabrics and details of bygone

eras. Our source material is our own archive

and our inspiration is the hardworking men and

women that the Levi’s® Brand has equipped for the

last 140 years. Through our seasonal collections,

iconic reissues and special editions, we relive our

treasured history and offer timeless products to

discerning connoisseurs that are as obsessed with

it as we are.

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Safely preserved in a vault deep inside our

headquarters in San Francisco lies an archive of

over 20,000 rare and unique examples of Levi’s®

clothing and artifacts dating back to as early as

1873. Kept at an even temperature and wrapped in

unbleached cotton, these delicate specimens are

carefully protected by the Levi’s® Historian and

strictly reserved for the use of our designers. Each

season, our team pores through the archives with

white-gloved hands, uncovering the secrets of our

past and then bringing them back into the world

through faithful reproductions that are as fresh

now as they were back then.

T H E L E V I ’ S ®

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Item: Notes:

FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION

1950s Levi’s® Hawaiian Shirt

Reproduction of a 1950s Levi’s® Hawaiian shirt100% Rayon with all over flower print

Classic Hawaiian fit with spread collarShell buttons

Levi’s® Sportswear label

8 98 9

Item: Notes:

FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION

1940s Bay Meadows Hawaiian Shirt

Reproduction of a 1940s Levi’s® Hawaiian shirtCotton linen fabric with all over surf print

Pullover style with spread collarBay Meadows label

10 1110 11

Item: Notes:

FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION

1960s Western Hawaiian Shirt

Reproduction of a 1960s women’s Levi’s® Western shirt100% cotton with all over flower print

Diamond snap closureHand cut zig zag hem detail

Levi’s® Saddleman label

12 1312 13

Item: Notes:

FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION

Levi’s® Rodeo Shirt

Reproduction of a Levi’s® Rodeo shirt100% lightweight cotton with discharged horse print

Slim fit with spearpoint collarShell buttons

Levi’s® Rodeo label

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Item: Notes:

FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION

1966 Super Slims

Reproduction of the Levi’s® Super Slims dating from 1966Heavyweight pre-shrunk denim

High waisted super slim fitBlack Tab Big ‘E’ with orange lettering

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In the early 1950s, with the birth of Rock ’n’ Roll the youth of America cast off the heavy shackles of the wartime past and began to explore, create, and shape pop culture in ways previous generations hadn’t. With fast cars, drive-ins and bowling alleys, teenagers influenced an era and nation with their music, style and fast living that would go on to define them forever. In Spring 2015, Levi’s® Vintage Clothing pays tribute to the emergence and spirit of these rock and roll vanguards.

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Opposite1950s Casuals Bomber Jacket

1960s Western Shirt1950s Blouse / Bandana

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Opposite1950s Sportswear Tee / 1880s Triple Pleat Blouse

1950s Shorthorn Shirt / 1930s Menlo Leather Jacket1930s Levi’s® Leather Jacket

22 23

Opposite1960s Western Shirt

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Above1950s Sportswear Tee / 1950s Casuals Slacks1950s Blouse / 1950s Casuals Skirt / Bandana

Above1950s Shorthorn Shirt / 1930s Menlo Leather Jacket / 1978 501® Jeans

1930s Levi’s® Leather Jacket / 1950s 701® Jeans

26 27

Opposite1960s Western Shirt

1950s Shorthorn Shirt / 1930s Menlo Leather Jacket

28 29

Opposite1960s Casuals Tee / 1930s Levi’s® Leather Jacket

1950s Sportswear Tee / 1950s Climate Seal Jacket1930s Bay Meadows Tee / 1950s Climate Seal Jacket / 1937 701® Jeans

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Opposite1960s Casuals Tee / 1930s Levi’s® Leather Jacket

1950s Climate Seal Jacket1930s Bay Meadows Tee / 1950s Climate Seal Jacket / 1937 701® Jeans

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Opposite1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans

1940s Crew Sweatshirt / 1953 Type II Jacket

Previous page1960s Casuals Tee / 1930s Levi’s® Leather Jacket

1950s Hoodie1940s Crew Sweatshirt / 1953 Type II Jacket

1950s Climate Seal Jacket / 1937 701®

36 37

Opposite1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans

1940s Crew Sweatshirt / Levi’s® Biltmore Chinos / Bandana

38 39

Opposite1940s Crew Sweatshirt / Levi’s® Biltmore Chinos / Bandana

1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans

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Above1950s Suede Trucker Jacket / 1954 501® Jeans

1950s Hawaiian Shirt / 1950s Sandlubbers

Above1940s Bay Meadows Hawaiian Shirt / 1944 501® Jeans

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Opposite1940s Levi’s Tee / 1950s Casuals Pedal Pushers

1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans

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Opposite1950s Sportswear Tee / 1960s Western Wear Lamé Vest / 1960s Lamé Ranch Pants

1950s Bowling Shirt / 1954 501®Z Jeans

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Opposite1950s Bowling Shirt / 1954 501®Z Jeans

1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans

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Opposite1950s Bowling Shirt / 1954 501®Z Jeans

1950s Sportswear Tee / 1960s Lamé Ranch Pants

Previous page1940s Levi’s® Tee

1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans

52 53

Opposite1930s Bay Meadows Tee / 1955 501® Jeans

1940s Levi’s® Tee / 1950s Casuals Pedal Pushers

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Opposite1950s Bowling Shirt / 1954 501®Z Jeans

1940s Levi’s® Tee / 1950s Casuals Pedal Pushers1930s Bay Meadows Tee / 1955 501® Jeans

1950s Sportswear Tee / 1960s Lamé Ranch Pants

56 57

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Opposite1955 Sawtooth Denim Shirt / 1933 501® Jeans

60 61

Opposite1950s Sportswear Tee / 1954 501®Z Jeans

62 63

Above1950s Bowling Shirt / 1954 501®Z Jeans

Above1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans

64 65

Opposite1940s Levi’s® Tee

1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt1950s Bowling Shirt

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Opposite1930s Bay Meadows Tee / 1953 Type II Jacket / 1955 501® Jeans

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Opposite1930s Bay Meadows Tee / 1953 Type II Jacket / 1955 501® Jeans

Levi’s® Rodeo Shirt / 1955 501® Jeans1960s Western Shirt / 1947 501® Jeans

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Opposite1950s Sportswear Tee / 1947 501® Jeans

1930s Bay Meadows Tee / 1950s Casuals Skirt

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Above1960s Casuals Tee / 1947 501® Jeans

1950s Blouse / 1950s 701® Jeans1930s Bay Meadows Tee / 1950s Casuals Skirt

1950s Sportswear Tee / 1947 501® Jeans

Above1950s Sportswear Tee / 1947 501® Jeans

1960s Casuals Tee / 1947 501® Jeans1930s Bay Meadows Tee / 1950s Casuals Skirt

1960s Western Hawaiian Shirt / Customized 1967 505® Jeans1960s Casuals Tee / 1954 501®Z Jeans

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Opposite1950s Casuals Skirt

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Opposite1960s Western Hawaiian Shirt / Customized 1967 505® Jeans

Levi’s® Rodeo Shirt / 1955 501® Jeans1960s Western Shirt / 1947 501® Jeans

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Opposite1940s Crew Sweatshirt / 1950s Hawaiian Shirt / 1953 Type II Jacket

1960s Casuals Tee / 1930s Levi’s® Leather Jacket

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AboveLevi’s® Rodeo Shirt / 1950s Suede Trucker Jacket1920s Sunset Shirt / 1930s Levi’s® Leather Jacket

AboveLevi’s® Rodeo Shirt / 1950s Suede Trucker Jacket1920s Sunset Shirt / 1930s Levi’s® Leather Jacket

88 89

Above1920s Sunset Shirt / 1930s Levi’s® Leather Jacket / 1962 551®Z Jeans

Above1880s Triple Pleat Blouse

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PLAIDS

BLUE

RUST

PINK

PURPLE RODEO

BLACK RODEO

MEN’S FLOWERS

PRINT

BLUE DOT

PALM TREE

GREY STRIPE

JAQUARD

GREY MELEE

LICORICE

GOLDEN OAK

PURPLE

MAUI BLUE

JERSEY

MILK WHITE

JERSEY STRIPE

CANDY

ORANGE, BLACK

RED, WHITE

BLUE, WHITE

GOLDEN OAK

MAUL BLUE

NAVY

FOG

LICORICE

BEDFORD CORD

TWILLS

STONE

SAND

TWILL STRIPES

WOMEN’S FLOWERS

SURF

HONEY

SUEDE & LEATHER

PINK CADILLAC

RED

BILTMORE BLUE

BLACK

LICORICE

LUREX

COTTON

GOLDEN OAK

GOLD

TAKE A LOOK AT THE LEVI’S® LINEHere’s a sample of some of the fine fabrics and exciting colors in the great new LEVI’S® VINTAGE CLOTHING line.

Whatever fabrics or colors your customers are looking for — exciting and new or tried and true — they’ll find ‘em in the new Spring Summer 2015 LEVI’S® VINTAGE CLOTHING line.

SANDLUBBER BLUE

YELLOW

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S ome folks like to wear their rigid 501®s without washing. If you make this commitment it will take time for a wear pattern to appear, but

eventually you will get the most dramatic look and become the envy of all your friends. As you won’t be washing your 501® jeans you may want to find an

alternative way to freshen them up. You could dry-clean, but that’s only if you don’t mind chemicals being used on your denims. You could also try hanging your jeans outside in the fresh air for a few days. Folding up your jeans and putting them into your freezer also does the same job.

THE WORN LOOK

The wear effect on a true

rigid jean will always give

the most dramatic look.

3

BUY ’EM SMALL

If you’re not going to wash

your rigid Levi’s® 501® jeans,

buy one size smaller in the

waist and buy your true

size for length.

1

DON’T WASH ’EM

After the first few wears of

your new jeans the waist

will stretch to your size.

2

GET THE

L E V I ’S ®

J E A N S

FROM YOUR RIGID

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If you don’t feel the need to get technical, just head to the laundry room and wash ‘em the way your Mom would. Be sure to turn your rigid 501®s

inside out and machine wash at 86° F / 30° C. Don’t tumble dry, or you’ll wind up seeing a shrink in more ways than one. Dry your jeans in the open air if you

can, it makes them smell real good, like nature. Or if you’re a homebird, hang them in a warm place until they’re crispy. The next few washes will shrink them a little more and a gradual fade will occur. Just avoid tumble drying and hot radiators, they are to denim what kryptonite is to Superman.

The first time you wear your 501®s, climb into the bathtub and let them soak on your body. Hotter water equals more shrinkage. When

you’re finished, drain the tub, squeeze the excess water from your legs then get outside in the sunshine with a good book and let your denim become a second

skin. If the sun is on vacation, stay indoors and make like a yoga enthusiast, bending and stretching your jeans into shape. When you’re happy with the result, slip them off and dry them over the back of a chair. When your jeans are dirty, just climb back into the tub and wash with a little soap.

EASY DOES IT

Leave the Laundromat with

everyday jeans you can

wash and wear.

3A SNUG FIT

A tub shrunk jean will

shrink to fit snugly to your

bodyshape.

3

BUY ’EM BIG

If you plan to machine wash

your rigid Levi’s® 501® jeans,

buy two sizes bigger in the

waist and two sizes bigger

in length.

1

MEASURE UP

If you plan to shrink your

rigid Levi’s® 501® jeans in

the bathtub, buy your true

size in the waist and two

sizes bigger in length.

1

LAUNDRY DAY

To achieve your size,

machine wash your jeans

inside out at 86° F / 30° C.

2RELAX ’N’ SOAK

Shrink your jeans in a

warm bathtub for at least

30 minutes.

2

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Although the Levi’s® 501® is arguably the most important garment of the modern age, Levi Strauss and Company is also responsible for introducing or popularizing a series of other iconic pieces of clothing throughout the last two centuries. Every season, Levi’s® Vintage Clothing offers a selection of the most notorious of these “Icons”, reviving the fits, fabrics and details of original garments found in the Levi’s® Archives.

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114 115

116 117

118 119

120 121

122 123

124 125

126 127

Items (clockwise from top left)

98 1955 Sawtooth Denim Shirt / 1950s Crew Sweatshirt / 1933 501® Jeans

1970s Western Denim Shirt / 1970s Suede Trucker Jacket / 1944 501® Jeans

99 1920s Sunset Shirt / 1940s Crew Sweatshirt / 1954 501®Z Jeans

100 1970s Levi’s® Sweatshirt / 1954 501®Z Cut Off Jeans

1950s Hoodie / 1950s Tab Twill Chinos

101 1950s Shorthorn Shirt / 1967 505® Jeans Customized

1970s Levi’s® Tee / 1966s Levi’s® Super Slims

102 1960s Casuals Tee / 1960s 519® Bedford Pants

1970s Levi’s® Tee / 1978 501® Jeans

103 1970s Levi’s® Tee / 1978 501® Jeans

105 1950s Casuals Bomber / 1960s 519® Bedford Pants

106 1950s Westernwear Shirt

1940s Crew Sweatshirt

1950s Sportswear Tee

107 1950s Sportswear Tee / 1966 Levi’s® Super Slims

1950s Westernwear Shirt, 1960s 519® Bedford Pants

1950s Sportswear Tee

108 1940s Crew Sweatshirt / 1960s 518® White Levi’s®

109 1950s Blouse / 1970s Trucker Jacket / 1954 501®Z Jeans

110 1970s Levi’s® Tee / 1960s 518® White Levi’s®

111 1970s Levi’s® Tee / 1960s 518® White Levi’s®

112 1950s Blouse / 1954 501®Z Jeans

114 1950s Blouse / 1954 501®Z Jeans

115 1950s Shorthorn Shirt / 1966 501® Jeans Customized

116 1950s Shorthorn Shirt / 1978 501® Jeans

1950s Sportswear Tee / 1966 501® Jeans

117 1950s Blouse / 1954 501®Z Jeans

118 1940s Levi’s® Tee / 1954 501®Z Jeans

119 1950s Sportswear Tee / 1966 501® jeans

1950s Shorthorn Shirt / 1978 501® Jeans

120 1950s Casuals Bomber / 1960s 519® Bedford Pants

121 1950s Denim Western Shirt / 1970s Denim Jacket / 1966 501® Jeans

122 1930s Bay Meadows Tee / 1970s Trucker Jacket / 1966 501® Jeans

1950s Westernwear Shirt / 1960s 519® Bedford Pants

123 1950s Crew Sweatshirt / 1960s 606® Jeans Customized

124 1960s Bedford Trucker Jacket / 1967 505® Jeans

125 1970s Western Denim Shirt / 1970s Suede Trucker Jacket / 1944 501® Jeans

1950s Crew Sweatshirt / 1970s Trucker Jacket / 1960s 606® Jeans Customized

1950s Casuals Bomber / 1960s 519® Bedford Pants