the line between media & brands is blurring fast
TRANSCRIPT
![Page 1: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/1.jpg)
#HubSpotIPS
The Line Between Media & Brands is Blurring Fast
Chad Pollitt
VP of Audience & Co-Founder, Relevance
![Page 2: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/2.jpg)
VP of Audience, Co-founder
@chadpollitt
CHADPOLLITT
![Page 3: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/3.jpg)
1 The Content Explosion
2 The Media Gap
3 Blurred Lines – Media, Brands, Agencies, Social
4 Search & Social aren’t Fulfilling their Promise
5 The Native Revolution
6 The Relevance Story
AGENDA
![Page 4: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/4.jpg)
#HubSpotIPS
1 The Content Explosion
![Page 5: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/5.jpg)
#HubSpotIPS
Every Minute of Every Day
![Page 6: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/6.jpg)
#HubSpotIPS
- Mashable
Every Minute of Every Day
![Page 7: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/7.jpg)
#HubSpotIPS
- Mashable
571 websites are launched
Every Minute of Every Day
![Page 8: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/8.jpg)
#HubSpotIPS
- Mashable
571 websites are launched350,000 tweets are tweeted
Every Minute of Every Day
![Page 9: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/9.jpg)
#HubSpotIPS
- Mashable
571 websites are launched350,000 tweets are tweeted
48 hours of YouTube videos are uploaded
Every Minute of Every Day
![Page 10: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/10.jpg)
#HubSpotIPS
![Page 11: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/11.jpg)
#HubSpotIPS
2.73 millionblog posts are written and published daily
The Content Promotion Manifesto
Over
![Page 12: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/12.jpg)
#HubSpotIPS
Many Verticals are Oversaturated with Content Already
![Page 13: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/13.jpg)
#HubSpotIPS
Great Content Goes Unread Every Day
![Page 14: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/14.jpg)
#HubSpotIPS
Only 13UniqueViews
![Page 15: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/15.jpg)
#HubSpotIPS
500%Mark Schaefer, The Content Code
by 2020, the amount of information on the Internet will grow by
![Page 16: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/16.jpg)
#HubSpotIPS
How Does That Make You Feel?
![Page 17: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/17.jpg)
#HubSpotIPS
…Or Maybe
Like This?
![Page 18: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/18.jpg)
#HubSpotIPS
2 The Media Gap
![Page 19: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/19.jpg)
#HubSpotIPS
Despite smart phone proliferation, increased media accessibility, demand and consumption…
![Page 20: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/20.jpg)
#HubSpotIPS
Many traditional media outlets are cutting back
![Page 21: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/21.jpg)
#HubSpotIPS
This seems…
![Page 22: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/22.jpg)
#HubSpotIPS
Counterintuitive
This seems…
![Page 23: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/23.jpg)
#HubSpotIPS
What’s filling the void?
![Page 24: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/24.jpg)
#HubSpotIPS
Blogs
![Page 25: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/25.jpg)
#HubSpotIPS
![Page 26: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/26.jpg)
#HubSpotIPS
Blogs
Social Media
![Page 27: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/27.jpg)
#HubSpotIPS
![Page 28: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/28.jpg)
#HubSpotIPS
Blogs
Social Media
New Media
![Page 29: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/29.jpg)
#HubSpotIPS
![Page 30: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/30.jpg)
#HubSpotIPS
Blogs
Social Media
New Media
Brands
![Page 31: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/31.jpg)
#HubSpotIPS
![Page 32: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/32.jpg)
#HubSpotIPS
Blogs
Social Media
New Media
Brands
Search Engines
![Page 33: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/33.jpg)
#HubSpotIPS
![Page 34: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/34.jpg)
#HubSpotIPS
Blogs
Social Media
New Media
Brands
Search Engines
Agencies
![Page 35: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/35.jpg)
#HubSpotIPS
![Page 36: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/36.jpg)
#HubSpotIPS
3 Blurred Lines
![Page 37: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/37.jpg)
#HubSpotIPS
The media are building marketing agencies
![Page 38: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/38.jpg)
#HubSpotIPS
![Page 39: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/39.jpg)
#HubSpotIPS
Brands are becoming the media
![Page 40: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/40.jpg)
#HubSpotIPS
![Page 41: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/41.jpg)
#HubSpotIPS
Agencies are becoming publishers
![Page 42: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/42.jpg)
#HubSpotIPS
![Page 43: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/43.jpg)
#HubSpotIPS
Search engines are buying media, too
![Page 44: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/44.jpg)
#HubSpotIPS
![Page 45: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/45.jpg)
#HubSpotIPS
4 Broken Promises
![Page 46: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/46.jpg)
#HubSpotIPS
Social media and search engines are breaking their promise to us…
![Page 47: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/47.jpg)
#HubSpotIPS
From their inception they’ve been the main content distribution channels of the Internet
![Page 48: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/48.jpg)
#HubSpotIPS
They were the gatekeepers of the content delivered and consumed online
![Page 49: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/49.jpg)
#HubSpotIPS
Facebook’s organic reach is at 2% and dropping
- International Business Times
![Page 50: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/50.jpg)
#HubSpotIPS
With other networks following suit
![Page 51: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/51.jpg)
#HubSpotIPS
Year over year search query growth is on the decline
- ComScore
![Page 52: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/52.jpg)
#HubSpotIPS
There are only 10 organic positions in most search engine results pages
![Page 53: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/53.jpg)
#HubSpotIPS
SEO is not something you do anymore, it’s what happens when you do everything else right
![Page 54: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/54.jpg)
#HubSpotIPS
Search engines aren’t built to serve up tomorrow’s volume of content
![Page 55: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/55.jpg)
#HubSpotIPS
What’s filling the content distribution void?
![Page 56: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/56.jpg)
#HubSpotIPS
5 The Native Revolution
![Page 57: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/57.jpg)
#HubSpotIPS
![Page 58: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/58.jpg)
#HubSpotIPS
![Page 59: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/59.jpg)
#HubSpotIPS
It has been found that the less an
advertisement looks like an advertisement
and the more it looks like an editorial, the
more readers stop, look and read
David Ogilvy, the “Father of Advertising”
“
![Page 60: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/60.jpg)
#HubSpotIPS
![Page 61: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/61.jpg)
#HubSpotIPS
You’re more likely to survive a plane
crash than click on a banner ad
Solve Media
“
![Page 62: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/62.jpg)
#HubSpotIPS
6.7%of their content marketing budgets on sponsored content
The Content Promotion Manifesto
in 2013 brands spent, on average,
![Page 63: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/63.jpg)
#HubSpotIPS
![Page 64: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/64.jpg)
#HubSpotIPS
![Page 65: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/65.jpg)
#HubSpotIPS
…Starting To Feel Like
This, Yet?
![Page 66: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/66.jpg)
#HubSpotIPS
Sponsored Content
Everything a media buyer
or publisher would
need to know!
bit.ly/guide-to-sponsored-content
![Page 67: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/67.jpg)
#HubSpotIPS
Five years ago, no venture capital
investors thought media was a great
businessJonah Peretti, BuzzFeed
“
![Page 68: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/68.jpg)
#HubSpotIPS
Suddenly, the market for content just
opened up. It’s dramatically changed.
Sarah Lacy, PandoDaily
“
![Page 69: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/69.jpg)
#HubSpotIPS
![Page 70: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/70.jpg)
#HubSpotIPS
Raised Over
$1/2 Billion
![Page 71: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/71.jpg)
#HubSpotIPS
Now You Should Feel
Like This
![Page 72: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/72.jpg)
#HubSpotIPS
The native landscape is beginning to take shape
![Page 73: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/73.jpg)
#HubSpotIPS
…but who will win the native race?
![Page 74: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/74.jpg)
#HubSpotIPS
Taboola, Outbrain & Adblade are growing
![Page 75: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/75.jpg)
#HubSpotIPS
Facebook, LinkedIn, Twitter, SnapChat, Tumblr, etc. went native
![Page 76: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/76.jpg)
#HubSpotIPS
AOL owns Gravity
![Page 77: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/77.jpg)
#HubSpotIPS
AOL owns Gravity
Yahoo owns Gemini
![Page 78: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/78.jpg)
#HubSpotIPS
AOL owns Gravity
Yahoo owns Gemini
Rumors of a Yahoo/AOL merger are stronger than ever
![Page 79: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/79.jpg)
#HubSpotIPS
Google’s native network is in private beta
![Page 80: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/80.jpg)
#HubSpotIPS
Google’s native network is in private beta
Its network will have content recommendations…
![Page 81: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/81.jpg)
#HubSpotIPS
Google’s native network is in private beta
Its network will have content recommendations…
…and sponsored articles on blogs and premium publications
![Page 82: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/82.jpg)
#HubSpotIPS
The race for native supremacy has begun…
![Page 83: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/83.jpg)
#HubSpotIPS
…and publishers are in the driver’s seat
![Page 84: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/84.jpg)
#HubSpotIPS
6 The Relevance Story
![Page 85: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/85.jpg)
#HubSpotIPS
![Page 86: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/86.jpg)
#HubSpotIPS
![Page 87: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/87.jpg)
#HubSpotIPS
Over 200 Unique Contributors
![Page 88: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/88.jpg)
#HubSpotIPS
Over 200 Unique Contributors
Dozens of Top Experts & Thought Leaders
![Page 89: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/89.jpg)
#HubSpotIPS
Over 200 Unique Contributors
Dozens of Top Experts & Thought Leaders
Cost of Content = $0.00
![Page 90: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/90.jpg)
#HubSpotIPS
55k Subscribers in Less than 10 Months
![Page 91: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/91.jpg)
#HubSpotIPS
![Page 92: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/92.jpg)
#HubSpotIPS
Did nearly $50k in sponsorship sales 1st quarter
![Page 93: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/93.jpg)
#HubSpotIPS
With just two people
![Page 94: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/94.jpg)
#HubSpotIPS
How’d we do it?
![Page 95: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/95.jpg)
#HubSpotIPS
Influencer Marketing
![Page 96: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/96.jpg)
#HubSpotIPS
Influencer Marketing
Bylines
![Page 97: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/97.jpg)
#HubSpotIPS
Influencer Marketing
Bylines
Native Advertising
![Page 98: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/98.jpg)
#HubSpotIPS
Influencer Marketing
Bylines
Native Advertising
Social Media
![Page 99: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/99.jpg)
#HubSpotIPS
Influencer Marketing
Bylines
Native Advertising
Social Media
Email Marketing
![Page 100: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/100.jpg)
#HubSpotIPS
Influencer Marketing
Bylines
Native Advertising
Social Media
Email Marketing
Networking/Speaking
![Page 101: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/101.jpg)
#HubSpotIPS
Influencer Marketing
Bylines
Native Advertising
Social Media
Email Marketing
Networking/Speaking
Luck!?
![Page 102: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/102.jpg)
#HubSpotIPS
Er…Niche Focus
![Page 103: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/103.jpg)
#HubSpotIPS
SPECIAL OFFER
Get your copy for FREE
now before it hits
Amazon!
bit.ly/content-promotion-manifesto
![Page 104: The Line Between Media & Brands is Blurring Fast](https://reader033.vdocument.in/reader033/viewer/2022052116/55a5826d1a28ab33148b460a/html5/thumbnails/104.jpg)
#HubSpotIPS
?’s