The Long Term & Continuing Care Association of Manitoba is a membership based not-for-profit

organization that has been representing health care providers since 1959. We are incorporated under

Companies Act of Manitoba and have recognized bylaws. Our volunteer, member-elected Board of Directors

provides direction to the overall governance of the Association while full-time professional staff manage the

daily administrative duties. As an organization we continue to foster long term care leadership through

membership growth, development and support. Our membership represents more than 4,300 long term and

continuing care beds/suites. We represent non-profit (41%), and private (59%) retirement, independent living,

as well as supportive housing and personal care home residences. This includes approximately 4600

employees, spanning seven regional health authorities across Manitoba.

Purpose of the Association

The purpose of the Long Term & Continuing Care Association of Manitoba is to advance and elevate the

status of long term and continuing care by promoting awareness of its needs and potential to Government,

Regional Health Authorities, Allied Health Agencies and the community.

Objectives of the Association

To advocate on behalf of the membership to the Manitoba Government and the Regional Health Authorities

for support of continuous quality improvement initiatives and quality care standards for residents in long term

and continuing care.

To liaise with other members of the long term and continuing care sector including the community programs

and services to assure equitable treatment and best practices are maintained for clients of the long term and

continuing care programs. To liaise with Long Term Care and Continuing Care Associations across Canada.

To provide educational opportunities within the long term and continuing care sector in Manitoba. To provide

an avenue of communication and support between and among Association members.

1959 - Incorporated as the Nursing Home Association

of Manitoba

2000 - name changes to the Long Term Care

Association of Manitoba

2009 - 50th Anniversary and name change to Long Term & Continuing Care Association of Manitoba

It is my pleasure to present to you, the 2009-2012 Long Term & Continuing Care Association of

Manitoba (LTCAM) Strategic Plan progress report.

In 2008-09 LTCAM embarked on a three year Strategic Planning process. The process included consultation with our

members, select community leaders and public across the continuum of care. Priorities were established using a two-

step process; the first step was to identify the priorities and the second step was to determine from these priorities,

what LTCAM was already working on and doing well, and what needed our more immediate attention.

‘Success Factors’ were then drawn from the priorities. Success factors are linked to the strategic plan by reviewing each

one separately and asking the question “What do we need in order for this to be true?” Three Success Factors were

identified for 2009-2012. Teams were created from the board and board committee membership to pursue these.

Progress reports were provided by the teams to the Board, on a regular basis. The Success Factors and their

corresponding headings used for this progress report are:

Success Factor Progress Report Heading We play a vital and critical role, advocating, communicating and partnering with government and regional health authorities to establish policy and set regulations.

Influencing Government and Regional Health Authorities

Members and potential members see value in their involvement. All our members are represented fairly. Education, support, problem-solving and other services help members to achieve their goals.

Supporting the Members

Our visibility and public communication benefits the industry as a whole.

Educating Members and Public

In June 2011, the LTCAM Board reviewed the significant progress made and determined that we are well positioned to

proceed with further Strategic Planning for the period of 2012-2015. The new process has begun with broad

consultation throughout the continuum of care, by way of a survey released on September 12, 2011.

As we look ahead to the next three year planning process, we predict our ability to evolve and build on our community,

health authority and government relationships will continue to strengthen. These relationships, together with the

increased support to members and outreach to the general public, will serve to assist the LTCAM in furthering its goals

and objectives.

LTCAM has a long and rich history of pursing improvements to the quality of care for Manitoba seniors. The Nursing

Home Matrons Association of Winnipeg, circa 1945, documented their pursuit of higher standards for nursing home

“patients” in their meeting minutes. The past chair of the Nursing Home Matrons Association of Winnipeg was the first

chair of the Nursing Home Association of MB (LTCAM) when it was incorporated in 1959. She, along with the new

board and founding members, brought with them this relentless pursuit for higher standards that LTCAM continues

today.

Excerpts from the Constitution of Nursing Home Matrons Association of Winnipeg May, 1945:

“ The aim of the association is to improve the standard of nursing homes.” “Matrons only are eligible and may join the association on payment of $1.00 minimum per year.”

In 1951 the Matrons contemplated changing their name to the “Chartered Nursing Homes Association” to raise standards. Suggestions for the Charter follow:

“Accurate and complete records to be kept by each Chartered Home. A humanitarian attitude with the patients care is the prime consideration and will be maintained. Standardized, competent functions, good professional care to the patients will be required. Must live up to standards as approved by this committee. (The committee will make) Demands for frequent inspections”

Influencing Government and

Regional Health Authorities

Provincial Aging in Place Working Group: In partnership with non-member PCHs, developed a position paper responding to the Provincial Aging in Place Policy which led to the formation of a Provincial Committee co-chaired by VP WRHA and ED LTCAM, reporting to the Ministers of Health and Healthy Living, Youth and Seniors. A milestone report with recommendations to support older adults living in Manitoba was well-received Active participation in the following:

Canadian Alliance for Long Term Care (CALTC)

o LTCAM chairs the CALTC Communications Team

Public Accountabilities Committee responding to a recommendation from the Provincial Auditor’s report on Long Term Care.

Age Friendly Committee Village of Dunnottar, Interlake RHA

HCA curriculum standardization stakeholder committee. (led by MB Health)

WRHA PCH Disaster Management committee

WRHA Strategic planning Committee

WRHA PCH Leadership Council Agenda setting committee

WRHA PCH Leadership Council

WRHA & SH Joint Leadership Council (co-chair)

WRHA & SH Joint Marketing & Communications committee (co-chair)

WRHA & SH Joint Admission & Referrals Committee (co-chair)

Facilitated the review of proposed revisions of the MB Health PCH Standards with LTCAM members and non-members & submitted to WRHA.

Partnerships developed with:

Alzheimer Society

Age and Opportunity

City of Winnipeg, Official Sponsor of “Mayor’s Senior of the Year”

Murray Alzheimer Research & Education Program (University of Waterloo)

Resolution Skills Centre

MB Institute for Patient Safety

Hospice & Palliative Care Manitoba

Official Sponsor

Statement to the Legislative Assembly

LTCAM 2010 AGM hosted at Riverside Lions

Herman Thorvaldson,

Board Chair, 1962-1978

2009 Provincial Auditor’s Report

CALTC 2011 Annual Meeting hosted by LTCAM in Gimli, MB

Supporting the Members

Acting as the sole negotiating agent, successfully renegotiated Service Purchase Agreements (SPA) for Provincial Private Personal Care Homes and the Winnipeg Supportive Housing members, between 2009 and 2012. Provides ongoing interpretation and advocacy for SPA related issues. Active participation in the following committees:

WRHA Pharmacy Services RFP

HEPB HEBB Provincial stakeholder committee.

VGH Community Engagement Committee reporting to the VGH Board.

LTCAM members also represent the Association on a number of vital RHA committees

Facilitated improved partnerships between Supportive Housing operators and the 13 WRHA Community Offices and Access Centres. Strengthening networking and advocacy opportunities by increased membership from 45 in 2008-09 to 75 in 2011-12. Non-profit and Private residences are equally represented. Membership spans seven of 11 RHAs While delivering increased services, Active Member fees have not increased. Facilitating networking and information sharing through:

regular member meetings.

Conference calling access for Rural members

Email fan outs for example: o Sending out resumes o Government news releases & Bulletins

relevant to sector o Information gathering for the members o Facilitate networking o Minutes from internal and external

committees o Reports o Gather and Coordinate responses to

requests for information from RHAs, Government, other members

Supportive Housing members upgraded from the Associate Member category to the Active Member category which resulted in a Supportive Housing member serving on the board. Member Orientation packages were created and delivered electronically.

2011 Awards for Excellence Recipient, Cathy Bochen with CBC Radio

One’s Larry Updike and LTCAM Executive Director, Jan Legeros

Melvin Fages, Board Chair, 2004-2008

Supportive Housing Brochure

“I’m Still Here” Live Play MAREP – University of Waterloo

The cast of Act II Studios

Educating Members & Public

Presentations and information sharing with the

following groups:

Indian and Northern Affairs regarding Membership, Standards Reviews & Service Purchase Agreements.

Presented to Quality Seniors Services

Presented to the MB Caregiver Coalition.

LTCAM was invited to speak at Thorvaldson Home’s 50th anniversary event.

Presentations to Canada Revenue staff re seniors’ options.

Providing Education to Members:

A dementia education and training certificate program has been developed in partnership with the Alzheimer Society and continues to be administered and delivered to the Supportive Housing staff.

Providing Education to the Public through:

Participation in MB Government’s Seniors and Elders Day, Planning Committee.

LTCAM provides assistance to the general public regarding the continuum of care, options, information and access.

Responding to frequent inquiries from the general public

An informational Supportive Housing Brochure and Power point presentation were created.

Annual Provincial Conference & Exhibition:

The LTCAM Conference was recognized as continuing education by the College of Registered Nurses Manitoba, Manitoba Physiotherapy Association, Manitoba Dental Association, Manitoba Association of Registered Dieticians and the Manitoba Pharmaceutical Association provided credits to those delegates attending

The LTCAM Provincial Awards for Excellence are open to all staff who work in long term and continuing care across MB. The nominations have increased significantly since their inception in 2004. CBC Radio One served as Master of Ceremonies for the awards in 2011

Education Coordinators at all Winnipeg Hospitals distributed conference information to their staff.

Doctors Manitoba featured the conference in their newsletter which reaches all Manitoba Physicians including retirees and students.

Exhibitors provide innovative new products which are displayed, and demonstrated.

Articles featured in WRHA’s Wave Magazine

2009, 2010, 2011 Calendar Project

Plenary Room at the 8th

Annual Conference & Exhibition

Dementia Care Training Certificate of Participation

LTCAM presenting at Thorvaldson Care Centre’s 50th

Anniversary

A LTCAM Information Booth can be found at:

Victoria General Hospital Health Fair

A&O Seniors Housing Expo

Alzheimer Society Dementia Care Conference

Seniors and Elder’s Day

Annual Provincial LTCAM Conference

Hospice & Palliative Care Manitoba Conference

Educating Members & Public

Website:

Available in French and English

Member Residence Virtual Tours,

Interactive Provincial Map,

LTCAM continues to improve the user friendly services on the website for the public: Navigation Page “Where Do I

Start?”

Community News – Highlights of member accomplishments.

What’s New – the latest reports from government and related organizations.

Member profiles

Annual Provincial Conference presentations are provided and archived.

Website Activity: Visits, page views and time spent - all increasing, dramatically.

LTCAM News Releases - sent quarterly, in both French and English, to over 2,000 contacts.

Educational & information via: Wave, Go55+, Can Star news, Shaw TV, CTV, CBC Radio One, CJNU Radio, Golden West radio: CFAM Radio 950, CHSM Radio 1250

and CJRB Radio 1220,

For three consecutive years, designed and executed unique “Celebrating the Spirit of Manitoba Seniors” Calendars available in French or English.

Distributed 20,000 calendars to a variety of seniors care facilities, health & health related organizations across the province, media and select community leaders.

Exhibition Hall at the 8th

Annual Conference & Exhibition

2011 Calendar Launch at McNally Robinson

The Calendar’s Media Attention

‘Where Do I Start?’ Options for Seniors

Navigation Page on Website

At the 2011 Conference we saw four records broken:

9 out of 11 Health Authorities Represented

Over 80 Exhibitors

Over 425 Delegates

The most Awards for Excellence Nominations ever!

Speakers who Inspire! Jodi Urquhart and Dr. Chochinov

Board of Directors 2010-2011

Left to Right: Marion Pringle, Linda Sundevic, Jason Chester, Judy Schilling,

Richard Robinson, Kim Hykawy, Auréle Foidart, Gwen Johnston, Ron Parent

2010 – 2011 FACTS & FIGURES

75 – CURRENT NUMBER OF MEMBERS

24% - MEMBERS JOINED IN 2010-2011

41% - NON PROFIT MEMBERSHIP

59% - PRIVATE MEMBERSHIP

170,235 – SENIORS 65+ IN MANITOBA

84,000 –WEBSITE PAGE VIEWS (AVG. 7,000/ MONTH)

2012 – 2015 – NEXT LTCAM STRATEGIC PLAN