the longest shopping street in baltics - barona iela riga
DESCRIPTION
Todays presentation at the press conferenceTRANSCRIPT
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The longest shopping street in Baltics
Barona street
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The longest Shopping Street in Baltics
• Terbatas iela – Riga 1,8km• Gedimino – Vilnius 2,2km• Barona iela –Riga 3,3km• Shopping streets in Tallinn are shorter.
This is the USP = Unique Selling Point
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1. Why we need a Shopping Street
• Attracting new customers• Branding a „Must to shop“ feeling• Using the power of one major topic• Offering everything a customer need • Using the customer flow
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1. Traffic
• International Shopping Streets with Tram• Bern, Bremen, Würzburg, Istanbul,Lissabon
Riga Bremen Würzburg
Lissabon Bern Istanbul
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2. Flow
No connection
No connection
Good connection
Good connection
Flow from Origo
Flow from Origo
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2. Buildings
• Beautyful buildings on the whole streets• All stores have proper store front• Windows are big enough for tempting design
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4. Anchors
• Galeria Centers• Barona Centrs • Bernu pausaule
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3. Store-Mix
• All kind of goods are avaiable on Barona iela• Food, Clothes, Toys, Services, Pharmacy,
Furniture, Flowers, Kiosks• Good mix between shops, restaurant and
service• Mix between international players and local
retail
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4. Customer types
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6. Connectivity
• Public transports – Teika-Jugla – Mezaparks• It is the shortes way into city center from
Mezaparks – Jugla - Teika• Parking possibilities stays as it is, because
there is no parking on Barona iela
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7. Marketing possibilities
• Together stronger• International remindable• Profilising as „Place to Shop“• The longest shopping street in Baltics