the magazine of the american landownera ranch with 1,000 acres, for your inner buckaroo “eric...
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2016 MEDIA GUIDE
THE MAGAZINE OF THE AMERICAN LANDOWNER
Distribution Every issue of The Land Report is distributed to 50,000 subscribers and select recipients in print and digital format.
• The Land Report 100 (The Top 100 Landowners in the U.S.)
• Forbes 400 Billionaires
• 100 Top CEOs Under 40
• Key Money Managers
• Key Private Equity Players
• Key Hedge Fund Managers
• Sports Franchise Owners in the U.S. and Britain
• A select group of Brokers, Agents, and Landowners
• Business Managers & Attorneys for Celebrities and Sports Stars
• Members of the Texas Alliance of Land Brokers (TALB)
• Members of the Realtors Land Institute (RLI)
• Every member of Congress, their district offices, and all 50 governors
• Select national newsstands including Barnes & Noble, Books-A-Million
The Land Report is distributed four times annually to:
Park Cities Quail Members: The nation¹s leading volunteer organization dedicated to quail research and youth education, this Dallas-based group has raised and
donated over $4.5 million since its founding in 2006.
Forest Landowners Association Members: For 70 years, the FLA has stood tall for the rights of America’s
forest owners, guarding and promoting your rights to manage your lands. Its members own and operate more
than 40 million acres of forestland in 48 states.
New Airport and FBO Distribution for 2016: Includes Dallas, TX; Houston, TX; Great Falls, MT;
Billings, MT; and the Avila-Denver FBO.
The Land Report is also distributed at conferences and events held by our exclusive media partners.
Media Partnerships
Opal Financial Group: OFG coordinates leading institutional investment and securitization events in Europe and the United States. Institutional investment conferences are designed for executives in Corporate Pension Funds, Endowments, Family Offices, Foundations, Financial Planners, and High-Net-Worth Individuals.
Information Management Network: IMN, founded in 1994, is a UK company listed on the London Stock Exchange. IMN conducts conferences focused on its four main divisions: structured finance, real estate, investment management, and healthcare IT.
HighQuest Partners: HighQuest Partners is a globally recognized strategy consulting, events, and media company serving agriculture, agribusiness, grains, oilseed, food, and biofuels markets. Their events are presented in New York, New Orleans, London, Singapore, and Abu Dhabi.
DemographicsReadership demographics for The Land Report were compiled by an independent 3rd party in October 2014 by infogroup (Analytics Division).
The company compared Land Report readers’ mailing addresses to infogroup’s Marketing Genetics Consumer Buyerbase, which contains over 90 million consumer records and over 750 million purchase transactions. These Marketing Genetics, combined with infogroup’s demographic and catalog cooperative data, revealed these details about Land Report readers:
• NET WORTH The Land Report has an affluent readership, with readers’ average net worth exceeding $2 million.
• INCOME Average Household Income (HHI) for Land Report readers exceeds the survey’s highest threshold of $225,000 annually.
• BUYING TRENDS 84% of Land Report readers are considered “Above-Average Potential Investors.”
51% are considered to be “High Spenders” in the real estate or land investment arena.
They are strong multichannel buyers; over 25% of our readers are known multichannel buyers, purchasing from catalog, web and retail.
• AGE/GENDER The average age of a Land Report reader is 62 years old, and 82% are male.
What others say about the Land Report
BILLIONAIRE BUSINESSMEN BUYING UP MEGA-RANCHES
“Many of the bigger properties are known as ‘legacy’ ranches in part because buyers want to stake their claim in history. These ranches stand out for their size, unusual location, or a unique feature, says Eric O’Keefe, editor of The Land Report, which publishes an annual ranking of the largest 100 private landowners in the country. To make that list requires owning 100,000 deeded acres or more.”
THE NEW TEXAS LAND RUSH
“Energy Transfer Partners CEO Kelcy Warren kicked off a ranch-buying spree when he bought the Boot Jack Ranch in Southwest Colorado for $46.5 million in 2010, says Eric O’Keefe, editor of The Land Report, a quarterly magazine about landowners and their properties. Originally listed at $88 million, the 3,151-acre property included a 13,825-square-foot main residence, four guest log cabins and ample water rights.”
A RANCH WITH 1,000 ACRES, FOR YOUR INNER BUCKAROO
“Eric O’Keefe, the editor of The Land Report, a quarterly magazine based in Dallas, said: ‘Recreational ranches don’t have any income streams associated with them. Think of it like buying a Chateau Margaux or a Picasso, just something to enjoy.’”
“Within 10 days of the ad breaking in The Land Report for a very large Mississippi hunting tract, we had several leads and the eventual buyer in hand.”
TOM SMITHTOM SMITH LAND & HOMES, LLC | MISSISSIPPI
“Landowners and brokers trust The Land Report. With page after page of analysis, trends, and well-crafted profiles, The Land Report is second to none and appeals to first-time buyers of smaller tracts as well as the nation’s leading landowners.”
“The Land Report magazine has provided an essential service to a segment of real estate that has been devoid of a source of industry news and information. We have found that serious land investors read The Land Report, making it the ideal magazine in which Fay Ranches maintains a strong presence.”
“The Land Report is one of the best publications to advertise our great ranches of Texas. It’s a world-class magazine read by world-class individuals.”
“When marketing land auctions, The Land Report and LandReport.com is the first stop for Hall & Hall Auctions! Comprehensive credibility makes The Land Report a must-buy for any land marketing program!”
SCOTT H. SHUMANHALL & HALL AUCTIONS | MONTANA
What The Land Report is Saying
RICK KUPERKUPER SOTHEBY’S INTERNATIONAL REALTY | TEXAS
GREG FAYFAY RANCHES | MONTANA
C. PATRICK BATESLISTING BROKER, NEW MEXICO’S BELL RANCHPRESIDENT, BATES LAND CONSORTIUM | UTAH
2016 Production Calendar
Land ReportDeals of the Year
SPRING
Ad Materials Due | Apr. 1
On Sale | Apr. 25
Investment
FALL
Ad Materials Due | Aug. 1
On Sale | Aug. 25
America’s Best Brokerages &
Top Auction Houses
SUMMER Ad Materials Due | June 1
On Sale | June 25
2016 Land Report 100
WINTER
Ad Materials Due | Oct. 1
On Sale | Oct. 25
Sponsorships available for spring, summer and fall issues. Contact Publisher Eddie Lee Rider for opportunities: [email protected].
Back Cover $9,718
Inside Front Cover Spread $16,944
Inside Back Cover $8,472
Two-page Spread $13,950
PREMIUM
CLICK TO VIEW
DIGITAL EDITION
Net Advertising Rates
Size Open 2x 3x 4x
Full Page $7,060 $6,000 $5,650 $5,294
1/2 Page $4,235 $3,600 $3,390 $3,176
1/3 Page $3,250 $3,200 $3,100 $3,000
DISPLAY
DIGITAL FILE SPECIFICATIONSOur magazines are printed from computer to plate using CMYK process color. Only 4-color digital files will be accepted.
PREFERRED FORMATSMAC users may send InDesign CS2 with asso-ciated images and fonts. PC users are recom-mended to call before sending files. Hi-res PDF files are accepted when created at a minimum of 300dpi. PDF files must contain proper registra-tion marks and bleed at least 1/8” beyond the trim.
PREFLIGHTING FILESPlease preflight electronic files before submitting to ensure all graphics and fonts are included and all color files are converted to 4-color process. Pantone colors will be converted to CMYK and may result in a slight color variance. Our line-screen is at 150. Please make sure all graphics are placed at an acceptable resolution (300dpi) full size. We will not be responsible for any errors resulting from submitted files that have not been preflighted.
COLOR PROOFSAll ads should be accompanied by an acceptable color proof. Digital Waterproof, Kodak Approval, Polaproof, Iris, or Rainbow are acceptable and should conform to SWOP standards to ensure that the printed results match the supplied proof. If ads are submitted without adequate color proofs, one will be provided by the publisher, and the cost will be charged back to the customer.
BLEEDSCreate at least 1/8” (.125’’) bleed beyond trim on top, bottom, and sides. Build spreads as printer spreads (two separate pages in the Quark file). This will allow for the proper bleed across the gutter for binding.
LIVE AREAAll critical graphic information must be kept in a safe area 1/2” from trim. Keep critical information 3/8” out on both sides of the gutter to preserve information on crossovers.
DENSITYA maximum ink density of 280% is preferred. Rich black should be built as C-60% M-60% Y-60% K-100%.
FILE SUBMISSIONFiles may be sent on CD, DVD, or posted on an FTP site. Clearly label your discs and include any special instructions. In some cases, files may be uploaded to our FTP site. Please email request for our current FTP instructions. Color proofs are still required of files uploaded to the FTP. Discs and other materials will not be returned unless requested in writing.
SHIPPING INFORMATIONEddie Lee Rider Jr. Founder & Publisher, The Land Report One Chase Corporate Center • Suite 400Birmingham, AL 35244(205) 970-6006
TRIM SIZE8.75” x 10.75”
FULL PAGE (LIVE AREA)7.75” x 9.75”
FULL PAGE (W/BLEED)9” x 11”
HALF PAGE HORIZONTAL7.75” x 4.75”
QUAR-TER PAGE
3.75” x 4.75”
THIRD PAGE2.5” x 9.75”
Advertising Specifications
The Land Report Pinterest page is of particular
interest and is experiencing much growth. We feature
outstanding boards such as Land Report Covers, Video
Tours, Land’s Best Friend, The Land Report 100, Land To
Table and SOLD! Come follow us today at :
http://www.pinterest.com/landreport/
Thanks to our highly targeted social media campaign, The Magazine of the American Landowner instituted a major expansion of its online reach in 2010 via Facebook, Twitter, and LinkedIn. At the latest count, over 70,000 individuals now receive our email blasts or are following The Land Report on Facebook, Twitter, LinkedIn, Google+ and now Instagram.
Is land your business? Then The Land Report’s LinkedIn group is a must. Industry experts share their expertise and discuss deals in this freewheeling forum: www.linkedin.com/groups? mostPopular=&gid=2685324
The Land Report Twitter page is updated on a daily basis by our award-winning social media team, which aggregates the top land
news stories. If you or your clients are passionate about land, then be sure to follow us at http://twitter.com/LandReport
The Land Report Facebook page is where readers go to get the latest transactional news, check out upcoming events and seminars, and voice their opinions about breaking deals, the latest listings, and blockbuster closings. Be sure to “Like” The Land Report and become part of the discussion at www.facebook.com/LandReport
LandReport Social Network: 70,000+ Followers
LandReport.com
Top Leaderboard — $1,500 for 30 days
Skyscraper — $1,200 for 30 days
Buttons — $1,000 for 30 days
Bottom Leaderboard — $750 for 30 days
Online Directory — Premium Listing $499 annually
BANNERS:
To discuss website advertising, auction listings, and international listings, contact Eddie Lee Rider at (205) 970-6006
or by email at [email protected]
Our Website:
GOOGLE ANALYTICS:
User sessions the last 12 months: 222,023Number of unique visitors last 12 months: 189,504Page views in the last 12 months: 374,651
TOP 10 STATE FOR INBOUND TRAFFIC: 1. Texas 2. California 3. Florida 4. Colorado 5. New York 6. Illinios 7. Georgia 8. North Carolina 9. Pennsylvania 10. South Carolina
Video Showcase
The newsletter is distributed to over 20,000+ opt-in subcribers as well as 50,000+ followers on social media, including Facebook,
Twitter, LinkedIn, Pinterest, Google+, Pinterest and YouTube. The Land Report e-newsletter is produced monthly by the editors of the magazine. Our newsletter focuses on transactions, new listings,
major land deals, and news pertinent to current landowners. For more information contact [email protected].
A Monthly Report for the American Landowner • LandReport.com
T H E L A N D R E P O R T | P O B O X 9 4 1 1 8 7 | PL A N O | T E X A S | 7 5 0 9 4
For advertising inquires contact [email protected] editorial inquiries to [email protected].
The Land Report Newsletter is produced by the editors ofThe Land Report and is available in online and digital formats.
Subscription rates are $49 for 12 issues (1 year), $79 for24 issues (2 years), and $99 for 36 issues (3 years).
NewsletterJ U L Y 2 0 1 5 • L A N D R E P O R T . C O M
A Monthly Report for the American Landowner
NATURE CONSERVANCY ACQUIRES 49,555-ACRE JE CANYON RANCHMirr Ranch Group listing sells for $21 million.
Situated in the canyon country of Southeastern
Colorado, JE Canyon is considered one of the most biologically diverse ranches in the western portion of the Great Plains. The 77-square-mile tract features nine miles of the Purgatoire River, six miles of Chacuaco Creek, and more than 50 miles of sandstone canyons. Of crucial significance is the presence of the largest herd of Rocky Mountain bighorn sheep in the Centennial State. “JE Canyon has been on The Nature Conservancy’s radar for almost 20 years, and we feel fortunate to have had such great partners, including Mirr Ranch Group, Corwin Brown, our generous supporters, and Conservancy staff who worked so hard on this project,” said Michael Higuera, land conservation program manager for The Nature Conservancy. “This nearly 50,000-acre ranch that is home to over 865 plant and animal species will be permanently protected, as will some of the most iconic scenery in all of Southeastern Colorado.” Said listing broker Ken Mirr, “Mirr Ranch Group has always sought a conservation-minded buyer for this property, and found the ultimate conservation buyer in The Nature Conservancy.” Read more HERE.
A Monthly Report for the American Landowner • LandReport.comT H E L A N D R E P O R T | P O B O X 9 4 1 1 8 7 | PL A N O | T E X A S | 7 5 0 9 4
For advertising inquires contact [email protected].
Email editorial inquiries to [email protected]. The Land Report Newsletter is produced by the editors of
The Land Report and is available in online and digital formats. Subscription rates are $49 for 12 issues (1 year), $79 for
24 issues (2 years), and $99 for 36 issues (3 years).
NewsletterA U G U S T 2 0 1 5 • L A N D R E P O R T . C O M
A Monthly Report for the American Landowner
US FARM TRUST CLOSES $300 MILLION FUND
Institutional investors back privately held REIT.
S an Antonio-based US Farm Trust announced on Aug. 13 that it has closed on over $300 million in
commitments from institutional investors. The real estate investment trust (REIT) was established to
acquire and manage high-quality row-crop farmland throughout the U.S. and will work with sellers and
farmers to create attractive sale-and-leaseback structures. Thanks to its capitalization, the REIT will be able
to purchase even the largest farms on an expedited basis without a financing contingency.
“The strategy of US Farm Trust is to work as closely as possible with farmers who will see us as not just
a buyer but as a partner in the success of their operations,” said Tommy Funk, US Farm Trust Advisors’
president and the former National Farmland Acquisition Manager at US Trust, Bank of America Private
Wealth Management. “Our capital will help the farmer maximize return on investment and maybe even
provide a solution to long-term financial planning needs.” Learn more HERE.
The Land Report’s YouTube page features landowners telling it like it is. Listen in as Land Report cover
subjects, including Tom Brokaw, Nolan Ryan, Francis Ford Coppola, and Joe Montana, describe their properties and the lessons they have learned at
www.youtube.com/thelandreport
2011 FORD SUPER DUTY - TEST DRIVE INVESTORS TAKE A CLOSER LOOK AT LAND
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Monthly E-Newsletter
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Press The Land Report has been featured in:
THE MAGAZINE OF THE AMERICAN LANDOWNER
EDDIE LEE RIDER JR. | [email protected]
(205) 970-6006 Office(205) 908-9872 Cell
DAVID ZAWALICHAssociate Publisher
[email protected](609) 352-6354
JOHN P. GIBBSNational Sales [email protected]
(312) 924-7979 • (415) 577-5198
JACK FOGARTYDirector — Special Markets
[email protected](917) 699-4475
EDWARD “NED” FREYAdvertising Representative
[email protected](757) 259-5907
JIM CRAVENAdvertising Representative
[email protected](310) 717-7211
TONIE ELLISLifestyle Marketing
[email protected](215) 483-5450
“Land–the original asset.” ERIC O’KEEFE | Editor
The Land Report