EVERY BUSINESS HAS ONE THING IN COMMON:The desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.

TH

E MAGIC BEHIND

MARKETING AUTOMATIONMAKES IT ALL HAPPEN

THE CURTAIN:

MARKETINGAUTOMATION (MA)is the technology that allows companies toSTREAMLINE, AUTOMATE, AND MEASUREmarketing tasks and workflows so they can increase operational efficiency andgrow revenue faster.

"With Marketing Automation, you are able to understand short instances of behavior over time, thus getting a better understanding of how to interact with an individual and perhaps predict future behavior and actions."

JOSEPH ZUCCARO, FOUNDER AND PRESIDENT OF ALLINIO

PROVE AND IMPROVE MARKETING ROI

BUILD SALES ALIGNMENT

NURTURE RELATIONSHIPS WITH LEADS THAT AREN’T READY TO BUY

RETAIN AND EXTEND CUSTOMER RELATIONSHIPS

“Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. Statistics show that buyers don't do that. They want to learn at their own pace and be reached when they need more information or are ready to buy. A well-constructed marketing automation strategy makes that a reality.”

JOHN MCTIGUE, EXECUTIVE VP AND CO-OWNER OF KUNO CREATIVE

WITH MARKETING AUTOMATION, COMPANIES CAN EXPECT THREE CORE BENEFITS:

HigherRevenue

More Pipeline More ProductiveSales Reps

“Today's marketers need to speak the language that their CEO and CFO can relate to and understand. Gone are the days where marketers talk about website hits and Facebook likes. Today's marketers need to ensure that they have both pipeline and revenue targets.”

WILL SCULLY-POWER, MANAGINGDIRECTOR OF DATARATI

MEASURES AND OPTIMIZES MARKETING INVESTMENTS

FASTER REVENUE GROWTH

SAVES TIME AND MONEY

WHAT DO YOU FOCUS ON WHEN SELLING MA TO THE C-SUITE?

KEY METRICS TO MEASURE MARKETING AUTOMATION SUCCESS

Conversion rate of new names into marketing qualified leads

Number of marketing

qualified leads

Win rateon marketing qualified leads

Percentage of pipeline sourced

by marketing

Investment per marketing-sourced

customer (acquisition cost)

1 2 3 4 5

So you’ve decided to buy MA.NOW YOU NEED TO SELECTTHE RIGHT SOLUTION.

STEP 1:Write down your goals

STEP 2:Plan your timeline

STEP 3:Identify requirements

STEP 4:Assemble a team to choose and manage the solution

STEP 5:Evaluate potential vendors

STEP 6:Talk to references

STEP 7:Make a decision

STEP 8:Get Started

STEP 9:Review, optimize, and improve

“Stop planning to get ready to set started, and get started instead. Then look for continuous improvement rather than perfection out of the gate.”

MAC MCINTOSH, FOUNDINGPARTNER OF ACQUIREB2B

MARKETO helps thousands of companies around the world turn marketing from

WITH PROVEN TECHNOLOGY, COMPREHENSIVE SERVICES AND EXPERT GUIDANCE,

MARKETOprovides easy-to-use, powerful,

and complete marketing software

FAST-GROWING SMALL COMPANIES AND GLOBAL ENTERPRISES ALIKE.

A COST CENTER INTO A REVENUE DRIVER.

THAT PROPELS